Domestic Total: 15.35M
Opening Weekend: 6.15M
Legs: 2.34
Overview: A long time ago in a distant fairy tale countryside, a young girl leads her little brother into a dark wood in desperate search of food and work, only to stumble upon a nexus of terrifying evil.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Jan 30, 2020 | $475,000 | + 0.00% | 2500 |
| Fri, Jan 31, 2020 | $2,344,557 | + 393.59% | 3007 |
| Sat, Feb 1, 2020 | $2,775,454 | + 18.38% | 3007 |
| Sun, Feb 2, 2020 | $1,033,996 | -62.74% | 3007 |
| Mon, Feb 3, 2020 | $451,567 | -56.33% | 3007 |
| Tue, Feb 4, 2020 | $665,271 | + 47.32% | 3007 |
| Wed, Feb 5, 2020 | $396,121 | -40.46% | 3007 |
| Thu, Feb 6, 2020 | $357,274 | -9.81% | 3007 |
| Fri, Feb 7, 2020 | $978,864 | + 173.98% | 3007 |
| Sat, Feb 8, 2020 | $1,647,216 | + 68.28% | 3007 |
| Sun, Feb 9, 2020 | $954,252 | -42.07% | 3007 |
| Mon, Feb 10, 2020 | $262,672 | -72.47% | 3007 |
| Tue, Feb 11, 2020 | $360,561 | + 37.27% | 3007 |
| Wed, Feb 12, 2020 | $231,393 | -35.82% | 3007 |
| Thu, Feb 13, 2020 | $222,719 | -3.75% | 3007 |
| Fri, Feb 14, 2020 | $594,652 | + 167.00% | 1645 |
| Sat, Feb 15, 2020 | $529,273 | -10.99% | 1645 |
| Sun, Feb 16, 2020 | $392,985 | -25.75% | 1645 |
| Mon, Feb 17, 2020 | $217,591 | -44.63% | 1645 |
| Tue, Feb 18, 2020 | $140,777 | -35.30% | 1645 |
| Wed, Feb 19, 2020 | $100,164 | -28.85% | 1645 |
| Thu, Feb 20, 2020 | $75,211 | -24.91% | 1645 |
| Fri, Feb 21, 2020 | $93,854 | + 24.79% | 733 |
| Sat, Feb 22, 2020 | $143,510 | + 52.91% | 733 |
| Sun, Feb 23, 2020 | $80,862 | -43.65% | 733 |
| Mon, Feb 24, 2020 | $33,078 | -59.09% | 733 |
| Tue, Feb 25, 2020 | $41,116 | + 24.30% | 733 |
| Wed, Feb 26, 2020 | $29,309 | -28.72% | 733 |
| Thu, Feb 27, 2020 | $23,196 | -20.86% | 733 |
| Fri, Feb 28, 2020 | $18,777 | -19.05% | 207 |
| Sat, Feb 29, 2020 | $37,054 | + 97.34% | 207 |
| Sun, Mar 1, 2020 | $20,125 | -45.69% | 207 |
| Mon, Mar 2, 2020 | $6,649 | -66.96% | 207 |
| Tue, Mar 3, 2020 | $8,007 | + 20.42% | 207 |
| Wed, Mar 4, 2020 | $8,370 | + 4.53% | 207 |
| Thu, Mar 5, 2020 | $7,468 | -10.78% | 207 |
| Fri, Mar 6, 2020 | $8,596 | + 15.10% | 77 |
| Sat, Mar 7, 2020 | $14,140 | + 64.50% | 77 |
| Sun, Mar 8, 2020 | $8,896 | -37.09% | 77 |
| Mon, Mar 9, 2020 | $3,210 | -63.92% | 77 |
| Tue, Mar 10, 2020 | $4,589 | + 42.96% | 77 |
| Wed, Mar 11, 2020 | $3,986 | -13.14% | 77 |
| Thu, Mar 12, 2020 | $3,425 | -14.07% | 77 |
| Fri, Mar 13, 2020 | $3,690 | + 7.74% | 43 |
| Sat, Mar 14, 2020 | $6,075 | + 64.63% | 43 |
| Sun, Mar 15, 2020 | $4,581 | -24.59% | 43 |
| Mon, Mar 16, 2020 | $1,179 | -74.26% | 43 |
| Tue, Mar 17, 2020 | $677 | -42.58% | 43 |
| Wed, Mar 18, 2020 | $107 | -84.19% | 43 |
| Thu, Mar 19, 2020 | $558 | + 421.50% | 43 |
| Name | Character |
|---|---|
| Sophia Lillis | Gretel |
| Samuel Leakey | Hansel |
| Alice Krige | Witch |
| Jessica De Gouw | Young Witch |
| Charles Babalola | The Hunter |
| Fiona O'Shaughnessy | Mother |
| Donncha Crowley | Master Stripp |
| Jonathan Gunning | Emaciated Man |
| Beatrix Perkins | Clicky |
| Abdul Alshareef | Another Knight |
| Manuel Pombo | Another Knight |
| Ian Kenny | Mounted Knight |
| Jonathan Delaney Tynan | Father |
| Melody Carrillo | Enchantress |
| Darlene Garr | Widow |
| Nessa Last | Older Sister |
| Harry O'Cualacháin | Younger Brother |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Ouija: Origin of Evil | Oct 20, 2016 | $9M |
| The Boy | Jan 22, 2016 | $10M |
| Phoenix Forgotten | Apr 21, 2017 | $3M |
| The Visit | Sep 10, 2015 | $5M |
| Krampus | Nov 26, 2015 | $15M |
| Happy Death Day | Oct 12, 2017 | $5M |
| Slender Man | May 17, 2018 | $10M |
| Scary Stories to Tell in the Dark | Aug 8, 2019 | $25M |
Week 1: $8.14M
Week 2: $4.79M
Investor Share: $2.64M
Week 3+: $2.89M
Investor Share: $1.44M
$6.7M (29.76%)
Investor Share: $2.35M
Budget: $5M
P&A: $5M
Gross: $22.05M
Net: $11.31M
Costs: $10M
Profit: $1.31M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.