Domestic Total: 34.99M
Opening Weekend: 14.07M
Legs: 2.53
Overview: In 1967 Los Angeles, a widowed mother and her two daughters add a new stunt to bolster their séance scam business and unwittingly invite authentic evil into their home. When the youngest daughter is overtaken by the merciless spirit, this small family confronts unthinkable fears to save her and send her possessor back to the other side.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Oct 20, 2016 | $722,000 | + 0.00% | |
| Fri, Oct 21, 2016 | $5,509,610 | + 663.10% | 3167 |
| Sat, Oct 22, 2016 | $5,547,055 | + 0.68% | 3167 |
| Sun, Oct 23, 2016 | $3,008,835 | -45.76% | 3167 |
| Mon, Oct 24, 2016 | $878,545 | -70.80% | 3167 |
| Tue, Oct 25, 2016 | $1,130,450 | + 28.67% | 3167 |
| Wed, Oct 26, 2016 | $724,220 | -35.94% | 3167 |
| Thu, Oct 27, 2016 | $769,910 | + 6.31% | 3167 |
| Fri, Oct 28, 2016 | $2,196,185 | + 185.25% | 3168 |
| Sat, Oct 29, 2016 | $3,043,010 | + 38.56% | 3168 |
| Sun, Oct 30, 2016 | $1,870,990 | -38.52% | 3168 |
| Mon, Oct 31, 2016 | $1,231,005 | -34.21% | 3168 |
| Tue, Nov 1, 2016 | $650,930 | -47.12% | 3168 |
| Wed, Nov 2, 2016 | $432,580 | -33.54% | 3168 |
| Thu, Nov 3, 2016 | $395,925 | -8.47% | 3168 |
| Fri, Nov 4, 2016 | $1,183,340 | + 198.88% | 2380 |
| Sat, Nov 5, 2016 | $1,798,020 | + 51.94% | 2380 |
| Sun, Nov 6, 2016 | $888,405 | -50.59% | 2380 |
| Mon, Nov 7, 2016 | $335,550 | -62.23% | 2380 |
| Tue, Nov 8, 2016 | $375,120 | + 11.79% | 2380 |
| Wed, Nov 9, 2016 | $232,985 | -37.89% | 2380 |
| Thu, Nov 10, 2016 | $307,420 | + 31.95% | 2380 |
| Fri, Nov 11, 2016 | $632,340 | + 105.69% | 1538 |
| Sat, Nov 12, 2016 | $757,235 | + 19.75% | 1538 |
| Sun, Nov 13, 2016 | $341,030 | -54.96% | 1538 |
| Mon, Nov 14, 2016 | $96,070 | -71.83% | 1538 |
| Tue, Nov 15, 2016 | $122,895 | + 27.92% | 1538 |
| Wed, Nov 16, 2016 | $90,385 | -26.45% | 1538 |
| Thu, Nov 17, 2016 | $50,985 | -43.59% | 1538 |
| Fri, Nov 18, 2016 | $91,890 | + 80.23% | 381 |
| Sat, Nov 19, 2016 | $136,750 | + 48.82% | 381 |
| Sun, Nov 20, 2016 | $75,215 | -45.00% | 381 |
| Mon, Nov 21, 2016 | $37,215 | -50.52% | 381 |
| Tue, Nov 22, 2016 | $31,350 | -15.76% | 381 |
| Wed, Nov 23, 2016 | $12,390 | -60.48% | 381 |
| Thu, Nov 24, 2016 | $7,130 | -42.45% | 381 |
| Name | Character |
|---|---|
| Annalise Basso | Paulina Zander |
| Elizabeth Reaser | Alice Zander |
| Lulu Wilson | Doris Zander |
| Henry Thomas | Father Tom |
| Parker Mack | Mikey |
| Halle Charlton | Ellie |
| Alexis G. Zall | Betty |
| Doug Jones | Marcus |
| Kate Siegel | Jenny Browning |
| Sam Anderson | Mr. Browning |
| Chelsea Gonzalez | Gloria |
| Lincoln Melcher | Jack |
| Nicholas Keenan | Walter |
| Michael Weaver | Roger Zander |
| Ele Keats | Ellie's Mom |
| Eve Gordon | Joan |
| Nina Mansker | Female Ghoul |
| John Prosky | Doctor Fuller |
| Lin Shaye | Old Paulina Zander |
| Emily Brobst | Demon (uncredited) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| The Visit | Sep 10, 2015 | $5M |
| The Purge: Election Year | Jun 29, 2016 | $10M |
| Krampus | Nov 26, 2015 | $15M |
| The Forest | Jan 7, 2016 | $10M |
| The Boy | Jan 22, 2016 | $10M |
| The Witch | Feb 19, 2016 | $4M |
| Lights Out | Jul 21, 2016 | $5M |
| Sinister 2 | Aug 19, 2015 | $10M |
Week 1: $17.52M
Week 2: $10.19M
Investor Share: $5.61M
Week 3+: $8M
Investor Share: $4M
$46.69M (56.66%)
Investor Share: $16.34M
Budget: $9M
P&A: $9M
Gross: $81.68M
Net: $36.46M
Costs: $18M
Profit: $18.46M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.