Domestic Total: 15.47M
Opening Weekend: 6.95M
Legs: 2.27
Overview: A young woman quits her teaching job to be a private tutor for two wealthy young kids, but soon starts to suspect there’s more to their house than what meets the eye.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Jan 23, 2020 | $425,000 | + 0.00% | 2200 |
| Fri, Jan 24, 2020 | $2,519,605 | + 492.85% | 2571 |
| Sat, Jan 25, 2020 | $2,910,120 | + 15.50% | 2571 |
| Sun, Jan 26, 2020 | $1,520,320 | -47.76% | 2571 |
| Mon, Jan 27, 2020 | $394,955 | -74.02% | 2571 |
| Tue, Jan 28, 2020 | $626,175 | + 58.54% | 2571 |
| Wed, Jan 29, 2020 | $360,490 | -42.43% | 2571 |
| Thu, Jan 30, 2020 | $323,775 | -10.18% | 2571 |
| Fri, Jan 31, 2020 | $919,795 | + 184.08% | 2571 |
| Sat, Feb 1, 2020 | $1,580,955 | + 71.88% | 2571 |
| Sun, Feb 2, 2020 | $510,275 | -67.72% | 2571 |
| Mon, Feb 3, 2020 | $211,595 | -58.53% | 2571 |
| Tue, Feb 4, 2020 | $338,070 | + 59.77% | 2571 |
| Wed, Feb 5, 2020 | $208,000 | -38.47% | 2571 |
| Thu, Feb 6, 2020 | $187,200 | -10.00% | 2571 |
| Fri, Feb 7, 2020 | $398,180 | + 112.70% | 1848 |
| Sat, Feb 8, 2020 | $731,790 | + 83.78% | 1848 |
| Sun, Feb 9, 2020 | $363,430 | -50.34% | 1848 |
| Mon, Feb 10, 2020 | $105,905 | -70.86% | 1848 |
| Tue, Feb 11, 2020 | $142,860 | + 34.89% | 1848 |
| Wed, Feb 12, 2020 | $94,170 | -34.08% | 1848 |
| Thu, Feb 13, 2020 | $78,900 | -16.22% | 1848 |
| Fri, Feb 14, 2020 | $224,760 | + 184.87% | 610 |
| Sat, Feb 15, 2020 | $192,025 | -14.56% | 610 |
| Sun, Feb 16, 2020 | $125,555 | -34.62% | 610 |
| Mon, Feb 17, 2020 | $65,255 | -48.03% | 610 |
| Tue, Feb 18, 2020 | $40,090 | -38.56% | 610 |
| Wed, Feb 19, 2020 | $27,570 | -31.23% | 610 |
| Thu, Feb 20, 2020 | $16,415 | -40.46% | 610 |
| Fri, Feb 21, 2020 | $38,240 | + 132.96% | 315 |
| Sat, Feb 22, 2020 | $60,665 | + 58.64% | 315 |
| Sun, Feb 23, 2020 | $28,295 | -53.36% | 315 |
| Mon, Feb 24, 2020 | $9,055 | -68.00% | 315 |
| Tue, Feb 25, 2020 | $12,905 | + 42.52% | 315 |
| Wed, Feb 26, 2020 | $9,390 | -27.24% | 315 |
| Thu, Feb 27, 2020 | $6,770 | -27.90% | 315 |
| Fri, Feb 28, 2020 | $19,590 | + 189.36% | 136 |
| Sat, Feb 29, 2020 | $32,880 | + 67.84% | 136 |
| Sun, Mar 1, 2020 | $15,110 | -54.05% | 136 |
| Mon, Mar 2, 2020 | $5,050 | -66.58% | 136 |
| Tue, Mar 3, 2020 | $6,250 | + 23.76% | 136 |
| Wed, Mar 4, 2020 | $5,230 | -16.32% | 136 |
| Thu, Mar 5, 2020 | $5,110 | -2.29% | 136 |
| Name | Character |
|---|---|
| Mackenzie Davis | Kate |
| Finn Wolfhard | Miles |
| Brooklynn Prince | Flora |
| Mark Huberman | Bert |
| Niall Greig Fulton | Peter Quint |
| Kim Adis | Rose |
| Joely Richardson | Darla Mandell |
| Denna Thomsen | Miss Jessel |
| Barbara Marten | Mrs. Grose |
| Karen Egan | Nancy |
| Darlene Garr | Holly |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Incarnate | Dec 1, 2016 | $5M |
| Split | Jan 19, 2017 | $9M |
| Countdown | Oct 24, 2019 | $7M |
| The Boy | Jan 22, 2016 | $10M |
| Black Christmas | Dec 11, 2019 | $5M |
| Insidious: The Last Key | Jan 3, 2018 | $10M |
| Doctor Sleep | Oct 30, 2019 | $45M |
| The Bye Bye Man | Jan 12, 2017 | $7M |
Week 1: $8.76M
Week 2: $4.09M
Investor Share: $2.25M
Week 3+: $3.05M
Investor Share: $1.52M
$2.99M (15.82%)
Investor Share: $1.05M
Budget: $14M
P&A: $14M
Gross: $18.46M
Net: $10.07M
Costs: $28M
Profit: $-17.93M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.