Domestic Total: 10.43M
Opening Weekend: 4.24M
Legs: 2.51
Overview: A group of sorority pledges are stalked by a stranger during their Christmas break. That is until the young women discover that the killer is part of an underground campus conspiracy.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Dec 12, 2019 | $230,000 | + 0.00% | |
| Fri, Dec 13, 2019 | $1,809,875 | + 686.90% | 2625 |
| Sat, Dec 14, 2019 | $1,580,410 | -12.68% | 2625 |
| Sun, Dec 15, 2019 | $849,960 | -46.22% | 2625 |
| Mon, Dec 16, 2019 | $279,310 | -67.14% | 2625 |
| Tue, Dec 17, 2019 | $437,715 | + 56.71% | 2625 |
| Wed, Dec 18, 2019 | $269,135 | -38.51% | 2625 |
| Thu, Dec 19, 2019 | $222,245 | -17.42% | 2625 |
| Fri, Dec 20, 2019 | $542,810 | + 144.24% | 2625 |
| Sat, Dec 21, 2019 | $705,420 | + 29.96% | 2625 |
| Sun, Dec 22, 2019 | $589,785 | -16.39% | 2625 |
| Mon, Dec 23, 2019 | $431,640 | -26.81% | 2625 |
| Tue, Dec 24, 2019 | $254,660 | -41.00% | 2625 |
| Wed, Dec 25, 2019 | $435,585 | + 71.05% | 2260 |
| Thu, Dec 26, 2019 | $309,780 | -28.88% | 2260 |
| Fri, Dec 27, 2019 | $300,060 | -3.14% | 1514 |
| Sat, Dec 28, 2019 | $330,200 | + 10.04% | 1514 |
| Sun, Dec 29, 2019 | $224,100 | -32.13% | 1514 |
| Mon, Dec 30, 2019 | $175,070 | -21.88% | 1514 |
| Tue, Dec 31, 2019 | $119,910 | -31.51% | 1514 |
| Wed, Jan 1, 2020 | $218,475 | + 82.20% | 1514 |
| Thu, Jan 2, 2020 | $95,270 | -56.39% | 1514 |
| Fri, Jan 3, 2020 | $66,620 | -30.07% | 440 |
| Sat, Jan 4, 2020 | $85,150 | + 27.81% | 440 |
| Sun, Jan 5, 2020 | $42,970 | -49.54% | 440 |
| Mon, Jan 6, 2020 | $18,085 | -57.91% | 440 |
| Tue, Jan 7, 2020 | $17,420 | -3.68% | 440 |
| Wed, Jan 8, 2020 | $12,005 | -31.08% | 440 |
| Thu, Jan 9, 2020 | $6,065 | -49.48% | 440 |
| Name | Character |
|---|---|
| Imogen Poots | Riley Stone |
| Aleyse Shannon | Kris Waterson |
| Lily Donoghue | Marty Coolidge |
| Brittany O'Grady | Jesse Bolton-Sinclair |
| Caleb Eberhardt | Landon |
| Cary Elwes | Professor Gelson |
| Simon Mead | Nate |
| Madeleine Adams | Helena Ritterhouse |
| Nathalie Morris | Fran Abrams |
| Ben Black | Phil McIllaney |
| Zoë Robins | Oona Apteao |
| Ryan McIntyre | Brian Huntley |
| Mark Neilson | Gil O'Leary |
| Lucy Currey | Lindsay Helms |
| Jonny McBride | Black Mask |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| The Forest | Jan 7, 2016 | $10M |
| Split | Jan 19, 2017 | $9M |
| Insidious: The Last Key | Jan 3, 2018 | $10M |
| Escape Room | Jan 3, 2019 | $9M |
| The Visit | Sep 10, 2015 | $5M |
| The Boy | Jan 22, 2016 | $10M |
| Happy Death Day | Oct 12, 2017 | $5M |
| Slender Man | May 17, 2018 | $10M |
Week 1: $5.46M
Week 2: $3.18M
Investor Share: $1.75M
Week 3+: $2.02M
Investor Share: $1.01M
$8.1M (43.17%)
Investor Share: $2.83M
Budget: $5M
P&A: $5M
Gross: $18.53M
Net: $8.87M
Costs: $10M
Profit: $-1.13M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.