Domestic Total: 17.49M
Opening Weekend: 727.27K
Legs: 4.16
Overview: In an alternate present-day version of Oakland, black telemarketer Cassius Green discovers a magical key to professional success – which propels him into a macabre universe.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Jul 6, 2018 | $274,827 | + 0.00% | 16 |
| Sat, Jul 7, 2018 | $245,820 | -10.55% | 16 |
| Sun, Jul 8, 2018 | $206,619 | -15.95% | 16 |
| Mon, Jul 9, 2018 | $88,115 | -57.35% | 16 |
| Tue, Jul 10, 2018 | $87,519 | -0.68% | 16 |
| Wed, Jul 11, 2018 | $93,848 | + 7.23% | 16 |
| Thu, Jul 12, 2018 | $68,204 | -27.33% | 16 |
| Fri, Jul 13, 2018 | $1,489,096 | + 2083.30% | 805 |
| Sat, Jul 14, 2018 | $1,505,857 | + 1.13% | 805 |
| Sun, Jul 15, 2018 | $1,213,928 | -19.39% | 805 |
| Mon, Jul 16, 2018 | $534,762 | -55.95% | 805 |
| Tue, Jul 17, 2018 | $651,104 | + 21.76% | 805 |
| Wed, Jul 18, 2018 | $518,867 | -20.31% | 805 |
| Thu, Jul 19, 2018 | $450,638 | -13.15% | 805 |
| Fri, Jul 20, 2018 | $796,951 | + 76.85% | 1050 |
| Sat, Jul 21, 2018 | $1,123,985 | + 41.04% | 1050 |
| Sun, Jul 22, 2018 | $942,484 | -16.15% | 1050 |
| Mon, Jul 23, 2018 | $416,427 | -55.82% | 1050 |
| Tue, Jul 24, 2018 | $493,273 | + 18.45% | 1050 |
| Wed, Jul 25, 2018 | $421,784 | -14.49% | 1050 |
| Thu, Jul 26, 2018 | $277,313 | -34.25% | 1050 |
| Fri, Jul 27, 2018 | $429,105 | + 54.74% | 802 |
| Sat, Jul 28, 2018 | $546,072 | + 27.26% | 802 |
| Sun, Jul 29, 2018 | $398,614 | -27.00% | 802 |
| Mon, Jul 30, 2018 | $196,626 | -50.67% | 802 |
| Tue, Jul 31, 2018 | $240,406 | + 22.27% | 802 |
| Wed, Aug 1, 2018 | $217,382 | -9.58% | 802 |
| Thu, Aug 2, 2018 | $176,976 | -18.59% | 802 |
| Fri, Aug 3, 2018 | $233,674 | + 32.04% | 404 |
| Sat, Aug 4, 2018 | $328,128 | + 40.42% | 404 |
| Sun, Aug 5, 2018 | $240,350 | -26.75% | 404 |
| Mon, Aug 6, 2018 | $128,604 | -46.49% | 404 |
| Tue, Aug 7, 2018 | $135,114 | + 5.06% | 404 |
| Wed, Aug 8, 2018 | $120,158 | -11.07% | 404 |
| Thu, Aug 9, 2018 | $87,774 | -26.95% | 404 |
| Fri, Aug 10, 2018 | $113,256 | + 29.03% | 204 |
| Sat, Aug 11, 2018 | $179,584 | + 58.56% | 204 |
| Sun, Aug 12, 2018 | $126,874 | -29.35% | 204 |
| Mon, Aug 13, 2018 | $59,369 | -53.21% | 204 |
| Tue, Aug 14, 2018 | $74,029 | + 24.69% | 204 |
| Wed, Aug 15, 2018 | $57,652 | -22.12% | 204 |
| Thu, Aug 16, 2018 | $52,817 | -8.39% | 204 |
| Fri, Aug 17, 2018 | $70,660 | + 33.78% | 143 |
| Sat, Aug 18, 2018 | $103,226 | + 46.09% | 143 |
| Sun, Aug 19, 2018 | $80,082 | -22.42% | 143 |
| Mon, Aug 20, 2018 | $35,881 | -55.19% | 143 |
| Tue, Aug 21, 2018 | $43,909 | + 22.37% | 143 |
| Wed, Aug 22, 2018 | $38,630 | -12.02% | 143 |
| Thu, Aug 23, 2018 | $37,749 | -2.28% | 143 |
| Fri, Aug 24, 2018 | $42,570 | + 12.77% | 88 |
| Sat, Aug 25, 2018 | $61,610 | + 44.73% | 88 |
| Sun, Aug 26, 2018 | $42,221 | -31.47% | 88 |
| Mon, Aug 27, 2018 | $22,761 | -46.09% | 88 |
| Tue, Aug 28, 2018 | $23,942 | + 5.19% | 88 |
| Wed, Aug 29, 2018 | $22,418 | -6.37% | 88 |
| Thu, Aug 30, 2018 | $20,969 | -6.46% | 88 |
| Fri, Aug 31, 2018 | $69,543 | + 231.65% | 505 |
| Sat, Sep 1, 2018 | $101,791 | + 46.37% | 505 |
| Sun, Sep 2, 2018 | $102,444 | + 0.64% | 505 |
| Mon, Sep 3, 2018 | $93,706 | -8.53% | 505 |
| Tue, Sep 4, 2018 | $39,907 | -57.41% | 505 |
| Wed, Sep 5, 2018 | $35,372 | -11.36% | 505 |
| Thu, Sep 6, 2018 | $30,608 | -13.47% | 505 |
| Fri, Sep 7, 2018 | $21,497 | -29.77% | 72 |
| Sat, Sep 8, 2018 | $38,699 | + 80.02% | 72 |
| Sun, Sep 9, 2018 | $26,005 | -32.80% | 72 |
| Mon, Sep 10, 2018 | $11,118 | -57.25% | 72 |
| Tue, Sep 11, 2018 | $13,339 | + 19.98% | 72 |
| Wed, Sep 12, 2018 | $11,204 | -16.01% | 72 |
| Thu, Sep 13, 2018 | $10,982 | -1.98% | 72 |
| Fri, Sep 14, 2018 | $16,336 | + 48.75% | 47 |
| Sat, Sep 15, 2018 | $24,528 | + 50.15% | 47 |
| Sun, Sep 16, 2018 | $15,576 | -36.50% | 47 |
| Mon, Sep 17, 2018 | $6,788 | -56.42% | 47 |
| Tue, Sep 18, 2018 | $9,505 | + 40.03% | 47 |
| Wed, Sep 19, 2018 | $8,569 | -9.85% | 47 |
| Thu, Sep 20, 2018 | $6,392 | -25.41% | 47 |
| Fri, Sep 21, 2018 | $8,574 | + 34.14% | 18 |
| Sat, Sep 22, 2018 | $12,251 | + 42.89% | 18 |
| Sun, Sep 23, 2018 | $7,443 | -39.25% | 18 |
| Mon, Sep 24, 2018 | $3,168 | -57.44% | 18 |
| Tue, Sep 25, 2018 | $4,354 | + 37.44% | 18 |
| Wed, Sep 26, 2018 | $3,154 | -27.56% | 18 |
| Thu, Sep 27, 2018 | $3,103 | -1.62% | 18 |
| Fri, Sep 28, 2018 | $7,488 | + 141.31% | 30 |
| Sat, Sep 29, 2018 | $8,637 | + 15.34% | 30 |
| Sun, Sep 30, 2018 | $6,348 | -26.50% | 30 |
| Mon, Oct 1, 2018 | $3,558 | -43.95% | 30 |
| Tue, Oct 2, 2018 | $3,960 | + 11.30% | 30 |
| Wed, Oct 3, 2018 | $4,513 | + 13.96% | 30 |
| Thu, Oct 4, 2018 | $2,817 | -37.58% | 30 |
| Fri, Oct 5, 2018 | $2,875 | + 2.06% | 11 |
| Sat, Oct 6, 2018 | $4,759 | + 65.53% | 11 |
| Sun, Oct 7, 2018 | $2,764 | -41.92% | 11 |
| Mon, Oct 8, 2018 | $1,437 | -48.01% | 11 |
| Tue, Oct 9, 2018 | $1,221 | -15.03% | 11 |
| Wed, Oct 10, 2018 | $1,692 | + 38.57% | 11 |
| Thu, Oct 11, 2018 | $1,586 | -6.26% | 11 |
| Fri, Oct 12, 2018 | $1,334 | -15.89% | 9 |
| Sat, Oct 13, 2018 | $2,147 | + 60.94% | 9 |
| Sun, Oct 14, 2018 | $1,593 | -25.80% | 9 |
| Mon, Oct 15, 2018 | $866 | -45.64% | 9 |
| Tue, Oct 16, 2018 | $1,465 | + 69.17% | 9 |
| Wed, Oct 17, 2018 | $853 | -41.77% | 9 |
| Thu, Oct 18, 2018 | $793 | -7.03% | 9 |
| Fri, Oct 19, 2018 | $393 | -50.44% | 3 |
| Sat, Oct 20, 2018 | $519 | + 32.06% | 3 |
| Sun, Oct 21, 2018 | $416 | -19.85% | 3 |
| Mon, Oct 22, 2018 | $345 | -17.07% | 3 |
| Tue, Oct 23, 2018 | $132 | -61.74% | 3 |
| Wed, Oct 24, 2018 | $347 | + 162.88% | 3 |
| Thu, Oct 25, 2018 | $668 | + 92.51% | 3 |
| Fri, Oct 26, 2018 | $10 | -98.50% | 2 |
| Sat, Oct 27, 2018 | $645 | + 6350.00% | 2 |
| Sun, Oct 28, 2018 | $140 | -78.29% | 2 |
| Mon, Oct 29, 2018 | $50 | -64.29% | 2 |
| Tue, Oct 30, 2018 | $88 | + 76.00% | 2 |
| Wed, Oct 31, 2018 | $43 | -51.14% | 2 |
| Thu, Nov 1, 2018 | $25 | -41.86% | 2 |
| Name | Character |
|---|---|
| LaKeith Stanfield | Cassius Green |
| Tessa Thompson | Detroit |
| Jermaine Fowler | Salvador |
| Omari Hardwick | Mr. _______ |
| Terry Crews | Sergio |
| Kate Berlant | Diana DeBauchery |
| Michael X. Sommers | Johnny |
| Danny Glover | Langston |
| Steven Yeun | Squeeze |
| Armie Hammer | Steve Lift |
| Robert Longstreet | Anderson |
| David Cross | Cassius Green's White Voice (voice) |
| Patton Oswalt | Mr. _______'s White Voice (voice) |
| Lily James | Detroit's White British Voice (voice) |
| Forest Whitaker | First Equisapien / Demarius |
| Rosario Dawson | Voice in Elevator (voice) |
| Shelley Mitchell | Mrs. Costello |
| Jerry McDaniel | Man Eating Dinner |
| Indigo Jackson | Cynthia Rose / Neanderthal Woman |
| Eric Jacobus | Blackwater Commander |
| Elaine A. Clark | Game Show Host |
| Mistah F.A.B. | Car Passenger |
| Val Garrahan | Woman on Couch |
| Chad Briggs | Billboard Worker |
| Ken Baggott | TV News Reporter |
| David Fine | Street Preacher |
| Damion Gallegos | Jim Ellman |
| Michael Rhys Kan | Mr. Son |
| Molly Brady | Entertainment News Host |
| Nato Green | Man in Crowd |
| W. Kamau Bell | Other Man in Crowd |
| Safiya Fredericks | Colette |
| Sara Buskirk | WorryFree Commercial Voice (voice) |
| Terel Gibson | NTV Spots Announcer |
| Lyrics Born | Game Show Contestant |
| Gabby La La | Health Clinic Receptionist |
| Thessaly Lerner | DIY Wig-Making Host |
| Ken Gamble | Screaming Equisapien (voice) |
| Keniece Ford | Left Eye Street Artist |
| Gina Madrid | Left Eye Street Artist |
| Spy Emerson | Left Eye Street Artist |
| Silk E | Left Eye Street Artist |
| Jacinta Kaumbulu | Left Eye Street Artist |
| Sara Melekova | Left Eye Street Artist |
| Annie Chen | Left Eye Street Artist |
| Akilah A. Walker | Left Eye Street Artist |
| Akia Greybill | Left Eye Street Artist |
| Makiah Green | Left Eye Street Artist |
| Ryan Coursey | Langston's White Voice (voice) (uncredited) |
| Jonathan Duffy | Man Brushing Teeth in Car (uncredited) |
| Kelly Williams | Dave - Painter Chasing Detroit (uncredited) |
| Tom Woodruff Jr. | Equisapien (uncredited) |
| Dawayne Jordan | Football Player (uncredited) |
| James D. Weston II | Blackwater Agent (uncredited) |
| Teresa Navarro | Telemarketer (uncredited) |
| Tony Toste | Blackwater Agent (uncredited) |
| William W. Barbour | Soldier / Party Guest (uncredited) |
| Marcella Bragio | Power Caller / Lady in Red (uncredited) |
| Sara Anders | Patient in Waiting Room (uncredited) |
| Rayna Angélique | Striker / Protester (uncredited) |
| Eric Arnold | Eric Arnold (voice) (uncredited) |
| Anthony Cabello | Worry Free Gay Commercial Person (uncredited) |
| Cabran E. Chamberlain | Striker (uncredited) |
| Talon Crow | Telemarketer (uncredited) |
| Mahari Crown | Fake Cassius Green (uncredited) |
| M. Shawn Cunningham | The Bouncer (uncredited) |
| Cyl'Nita | Striker / Protester (uncredited) |
| Steve Dakota | Striker (uncredited) |
| John Demakas | Bloody Protester (uncredited) |
| Yin Dumela | Striker (uncredited) |
| Oumie Garba | Girl in VIP Room (uncredited) |
| Tina Gilton | Telemarketer (uncredited) |
| Tom Hart | Senator (uncredited) |
| Linda Joy Henry | Power Caller (uncredited) |
| Jayson Johnson | Guy on the Street (uncredited) |
| Kali Victor | Man Talking with Detroit at Gallery Opening (uncredited) |
| Brandon E. Lee | Injured Striker (uncredited) |
| John Lobato | House Party Guest (uncredited) |
| Beteal Mahari | Girl in VIP Room (uncredited) |
| Mary Lu Marr | Striker (uncredited) |
| Mahal Montoya | Telemarketer (uncredited) |
| Ed Moy | Telemarketer (uncredited) |
| Darlene Nesson | Wife (uncredited) |
| Ajani Perkins | Protester (uncredited) |
| Krystle Piamonte | Manicurist / Striker (uncredited) |
| Mel Powell | Power Caller (uncredited) |
| Brian Sampson | Protester (uncredited) |
| Yhana Sibelle | Party Guest (uncredited) |
| Patricia Simmons | Factory Worker (uncredited) |
| Victor M. Slone | Copy Technician (uncredited) |
| Steve Tanabe | Blackwater Agent (uncredited) |
| Stephanie Vandagriff | Secretary (uncredited) |
| Jimi Wheeler | Protester (uncredited) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Ingrid Goes West | Aug 11, 2017 | $0 |
| Midnight Special | Feb 18, 2016 | $18M |
| Grandma | Jun 4, 2015 | $600K |
| Paterson | Nov 17, 2016 | $5M |
| The Mermaid | Feb 8, 2016 | $61M |
| Swiss Army Man | Jun 24, 2016 | $3M |
| The Bad Batch | Jun 23, 2017 | $6M |
| Colossal | Apr 6, 2017 | $0 |
Week 1: $1.06M
Week 2: $6.36M
Investor Share: $3.5M
Week 3+: $10.06M
Investor Share: $5.03M
$792.46K (4.33%)
Investor Share: $277.36K
Budget: $3M
P&A: $3M
Gross: $18.29M
Net: $9.45M
Costs: $6.4M
Profit: $3.05M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.