Domestic Total: 39.28M
Opening Weekend: 6.49M
Legs: 4.79
Overview: Value Shop assistant manager Maya Vargas wants only one thing for her 43rd birthday -- a promotion. While her résumé may not scream upper management, her track record certainly does; she is an innovator who listens to her customers and delivers results. When she loses the job to a college-educated candidate, Maya sets out to prove to Madison Avenue that street smarts are as valuable as book smarts -- and it's never too late for a second act.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Dec 21, 2018 | $2,480,546 | + 0.00% | 2607 |
| Sat, Dec 22, 2018 | $2,151,006 | -13.28% | 2607 |
| Sun, Dec 23, 2018 | $1,858,431 | -13.60% | 2607 |
| Mon, Dec 24, 2018 | $1,001,631 | -46.10% | 2607 |
| Tue, Dec 25, 2018 | $3,069,572 | + 206.46% | 2607 |
| Wed, Dec 26, 2018 | $2,052,679 | -33.13% | 2607 |
| Thu, Dec 27, 2018 | $1,950,197 | -4.99% | 2607 |
| Fri, Dec 28, 2018 | $2,422,340 | + 24.21% | 2607 |
| Sat, Dec 29, 2018 | $2,657,458 | + 9.71% | 2607 |
| Sun, Dec 30, 2018 | $2,279,893 | -14.21% | 2607 |
| Mon, Dec 31, 2018 | $1,621,189 | -28.89% | 2607 |
| Tue, Jan 1, 2019 | $2,434,593 | + 50.17% | 2607 |
| Wed, Jan 2, 2019 | $1,078,672 | -55.69% | 2607 |
| Thu, Jan 3, 2019 | $978,868 | -9.25% | 2607 |
| Fri, Jan 4, 2019 | $1,560,488 | + 59.42% | 2523 |
| Sat, Jan 5, 2019 | $2,007,439 | + 28.64% | 2523 |
| Sun, Jan 6, 2019 | $1,187,364 | -40.85% | 2523 |
| Mon, Jan 7, 2019 | $392,781 | -66.92% | 2523 |
| Tue, Jan 8, 2019 | $744,127 | + 89.45% | 2523 |
| Wed, Jan 9, 2019 | $431,828 | -41.97% | 2523 |
| Thu, Jan 10, 2019 | $352,769 | -18.31% | 2523 |
| Fri, Jan 11, 2019 | $518,876 | + 47.09% | 1681 |
| Sat, Jan 12, 2019 | $705,642 | + 35.99% | 1681 |
| Sun, Jan 13, 2019 | $446,624 | -36.71% | 1681 |
| Mon, Jan 14, 2019 | $149,288 | -66.57% | 1681 |
| Tue, Jan 15, 2019 | $285,832 | + 91.46% | 1681 |
| Wed, Jan 16, 2019 | $147,578 | -48.37% | 1681 |
| Thu, Jan 17, 2019 | $137,482 | -6.84% | 1681 |
| Fri, Jan 18, 2019 | $193,007 | + 40.39% | 1051 |
| Sat, Jan 19, 2019 | $268,874 | + 39.31% | 1051 |
| Sun, Jan 20, 2019 | $213,378 | -20.64% | 1051 |
| Mon, Jan 21, 2019 | $141,789 | -33.55% | 1051 |
| Tue, Jan 22, 2019 | $118,352 | -16.53% | 1051 |
| Wed, Jan 23, 2019 | $71,884 | -39.26% | 1051 |
| Thu, Jan 24, 2019 | $78,097 | + 8.64% | 1051 |
| Fri, Jan 25, 2019 | $63,141 | -19.15% | 301 |
| Sat, Jan 26, 2019 | $100,964 | + 59.90% | 301 |
| Sun, Jan 27, 2019 | $60,120 | -40.45% | 301 |
| Mon, Jan 28, 2019 | $19,905 | -66.89% | 301 |
| Tue, Jan 29, 2019 | $30,335 | + 52.40% | 301 |
| Wed, Jan 30, 2019 | $21,873 | -27.90% | 301 |
| Thu, Jan 31, 2019 | $21,507 | -1.67% | 301 |
| Fri, Feb 1, 2019 | $125,875 | + 485.27% | 1250 |
| Sat, Feb 2, 2019 | $203,504 | + 61.67% | 1250 |
| Sun, Feb 3, 2019 | $89,608 | -55.97% | 1250 |
| Mon, Feb 4, 2019 | $46,764 | -47.81% | 1250 |
| Tue, Feb 5, 2019 | $75,880 | + 62.26% | 1250 |
| Wed, Feb 6, 2019 | $47,016 | -38.04% | 1250 |
| Thu, Feb 7, 2019 | $36,278 | -22.84% | 1250 |
| Fri, Feb 8, 2019 | $19,083 | -47.40% | 127 |
| Sat, Feb 9, 2019 | $34,658 | + 81.62% | 127 |
| Sun, Feb 10, 2019 | $19,299 | -44.32% | 127 |
| Mon, Feb 11, 2019 | $6,077 | -68.51% | 127 |
| Tue, Feb 12, 2019 | $8,955 | + 47.36% | 127 |
| Wed, Feb 13, 2019 | $5,216 | -41.75% | 127 |
| Thu, Feb 14, 2019 | $10,238 | + 96.28% | 127 |
| Fri, Feb 15, 2019 | $7,352 | -28.19% | 67 |
| Sat, Feb 16, 2019 | $12,836 | + 74.59% | 67 |
| Sun, Feb 17, 2019 | $9,864 | -23.15% | 67 |
| Mon, Feb 18, 2019 | $5,671 | -42.51% | 67 |
| Tue, Feb 19, 2019 | $3,469 | -38.83% | 67 |
| Wed, Feb 20, 2019 | $2,547 | -26.58% | 67 |
| Thu, Feb 21, 2019 | $3,618 | + 42.05% | 67 |
| Name | Character |
|---|---|
| Jennifer Lopez | Maya |
| Vanessa Hudgens | Zoe |
| Leah Remini | Joan |
| Milo Ventimiglia | Trey |
| Treat Williams | Anderson Clarke |
| Charlyne Yi | Ariana |
| Annaleigh Ashford | Hildy Ostrander |
| Alan Aisenberg | Chase |
| Freddie Stroma | Ron Ebsen |
| Dave Foley | Felix Richter |
| Larry Miller | Weiskopf |
| Dierdre Friel | Big Ant |
| Lacretta | Suzi Teplitsky |
| Dan Bucatinsky | Arthur Coyle |
| Dalton Harrod | Dilly |
| John James Cronin | Otto |
| Phil Nee | Philip Jiang |
| Meng Ai | Dr. Chow |
| Elizabeth Masucci | Claire |
| Michael Boatman | Edward Taylor |
| Ed Jewett | Walt Benjamin |
| Anna Suzuki | Alicia Zhou |
| Ellen Cleghorne | Shaniqua |
| Denise Schaefer | Anderson's Receptionist |
| Rachael Emrich | Anderson's Receptionist |
| Roya Shanks | Reporter |
| Brianda Agramonte | Young Maya |
| Karl Lake | Vondel |
| Natasha Romanova | Researcher (uncredited) |
| Adam Ray | Technician |
| Tina Mckissick | Woman Customer |
| Candace M. Smith | F&C Shopper (uncredited) |
| Kenneth Lee | Chemist |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| I Feel Pretty | Apr 19, 2018 | $32M |
| My Big Fat Greek Wedding 2 | Mar 23, 2016 | $18M |
| Ride Along 2 | Jan 14, 2016 | $40M |
| Girls Trip | Jul 21, 2017 | $19M |
| Mother's Day | Apr 28, 2016 | $25M |
| Night School | Sep 27, 2018 | $29M |
| Love the Coopers | Nov 12, 2015 | $17M |
| Daddy's Home | Dec 25, 2015 | $50M |
Week 1: $14.56M
Week 2: $13.47M
Investor Share: $7.41M
Week 3+: $11.25M
Investor Share: $5.62M
$24.01M (37.93%)
Investor Share: $8.4M
Budget: $16M
P&A: $16M
Gross: $63.29M
Net: $30.17M
Costs: $32M
Profit: $-1.83M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.