Domestic Total: 32.49M
Opening Weekend: 8.37M
Legs: 2.60
Overview: Sandy is a stressed-out, single mom who learns that her ex-husband is marrying a younger woman. Her friend Jesse's parents don't know that she has a family or that her sister, Gabi is married to a woman. Jesse's friend, Kristin, is juggling motherhood of a toddler, a patient boyfriend who keeps proposing, and searching for her biological mother. Bradley is a widower who's trying to raise two daughters on his own, while Miranda is too busy with her career to worry about children. When their respective problems intersect and start coming to a head, the Mother's Day holiday takes on a special meaning for all.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Apr 29, 2016 | $2,786,013 | + 0.00% | 3035 |
| Sat, Apr 30, 2016 | $3,343,216 | + 20.00% | 3035 |
| Sun, May 1, 2016 | $2,239,955 | -33.00% | 3035 |
| Mon, May 2, 2016 | $649,587 | -71.00% | 3035 |
| Tue, May 3, 2016 | $1,130,281 | + 74.00% | 3035 |
| Wed, May 4, 2016 | $813,802 | -28.00% | 3035 |
| Thu, May 5, 2016 | $756,836 | -7.00% | 3035 |
| Fri, May 6, 2016 | $1,916,853 | + 153.27% | 3141 |
| Sat, May 7, 2016 | $3,527,009 | + 84.00% | 3141 |
| Sun, May 8, 2016 | $5,643,214 | + 60.00% | 3141 |
| Mon, May 9, 2016 | $677,186 | -88.00% | 3141 |
| Tue, May 10, 2016 | $914,201 | + 35.00% | 3141 |
| Wed, May 11, 2016 | $585,089 | -36.00% | 3141 |
| Thu, May 12, 2016 | $514,878 | -12.00% | 3141 |
| Fri, May 13, 2016 | $937,901 | + 82.16% | 3291 |
| Sat, May 14, 2016 | $1,406,851 | + 50.00% | 3291 |
| Sun, May 15, 2016 | $942,590 | -33.00% | 3291 |
| Mon, May 16, 2016 | $301,629 | -68.00% | 3291 |
| Tue, May 17, 2016 | $485,623 | + 61.00% | 3291 |
| Wed, May 18, 2016 | $330,224 | -32.00% | 3291 |
| Thu, May 19, 2016 | $270,784 | -18.00% | 3291 |
| Fri, May 20, 2016 | $320,925 | + 18.52% | 1719 |
| Sat, May 21, 2016 | $481,387 | + 50.00% | 1719 |
| Sun, May 22, 2016 | $336,971 | -30.00% | 1719 |
| Mon, May 23, 2016 | $148,267 | -56.00% | 1719 |
| Tue, May 24, 2016 | $169,024 | + 14.00% | 1719 |
| Wed, May 25, 2016 | $138,605 | -18.00% | 1719 |
| Thu, May 26, 2016 | $115,042 | -17.00% | 1719 |
| Fri, May 27, 2016 | $57,690 | -49.85% | 335 |
| Sat, May 28, 2016 | $87,112 | + 51.00% | 335 |
| Sun, May 29, 2016 | $80,143 | -8.00% | 335 |
| Mon, May 30, 2016 | $73,732 | -8.00% | 335 |
| Tue, May 31, 2016 | $33,916 | -54.00% | 335 |
| Wed, Jun 1, 2016 | $27,810 | -18.00% | 335 |
| Thu, Jun 2, 2016 | $22,248 | -20.00% | 335 |
| Fri, Jun 3, 2016 | $27,619 | + 24.14% | 208 |
| Sat, Jun 4, 2016 | $41,152 | + 49.00% | 208 |
| Sun, Jun 5, 2016 | $29,629 | -28.00% | 208 |
| Mon, Jun 6, 2016 | $12,148 | -59.00% | 208 |
| Tue, Jun 7, 2016 | $17,372 | + 43.00% | 208 |
| Wed, Jun 8, 2016 | $13,724 | -21.00% | 208 |
| Thu, Jun 9, 2016 | $14,273 | + 4.00% | 208 |
| Fri, Jun 10, 2016 | $11,859 | -16.91% | 115 |
| Sat, Jun 11, 2016 | $17,907 | + 51.00% | 115 |
| Sun, Jun 12, 2016 | $11,640 | -35.00% | 115 |
| Mon, Jun 13, 2016 | $5,471 | -53.00% | 115 |
| Tue, Jun 14, 2016 | $8,918 | + 63.00% | 115 |
| Wed, Jun 15, 2016 | $7,313 | -18.00% | 115 |
| Thu, Jun 16, 2016 | $7,240 | -1.00% | 115 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| We Are Your Friends | Aug 26, 2015 | $6M |
| Krampus | Nov 26, 2015 | $15M |
| Ride Along 2 | Jan 14, 2016 | $40M |
| Barbershop: The Next Cut | Apr 15, 2016 | $20M |
| Love the Coopers | Nov 12, 2015 | $17M |
| Ricki and the Flash | Jul 10, 2015 | $18M |
| Trainwreck | Jul 17, 2015 | $35M |
| My Big Fat Greek Wedding 2 | Mar 23, 2016 | $18M |
Week 1: $11.72M
Week 2: $13.78M
Investor Share: $7.58M
Week 3+: $6.99M
Investor Share: $3.5M
$19.87M (37.95%)
Investor Share: $6.96M
Budget: $25M
P&A: $25M
Gross: $52.37M
Net: $25.06M
Costs: $50M
Profit: $-24.94M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.