Domestic Total: 10.48M
Opening Weekend: 3.12M
Legs: 3.26
Overview: A lonely young boy feels different from everyone else. Desperate for a friend, he seeks solace and refuge in his ever-present cell phone and tablet. When a mysterious creature uses the boy’s devices against him to break into our world, his parents must fight to save their son from the monster beyond the screen.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Oct 29, 2020 | $150,000 | + 0.00% | 800 |
| Fri, Oct 30, 2020 | $1,094,030 | + 629.35% | 2183 |
| Sat, Oct 31, 2020 | $1,331,245 | + 21.68% | 2183 |
| Sun, Nov 1, 2020 | $694,600 | -47.82% | 2183 |
| Mon, Nov 2, 2020 | $251,070 | -63.85% | 2183 |
| Tue, Nov 3, 2020 | $223,545 | -10.96% | 2183 |
| Wed, Nov 4, 2020 | $177,115 | -20.77% | 2183 |
| Thu, Nov 5, 2020 | $160,220 | -9.54% | 2183 |
| Fri, Nov 6, 2020 | $544,985 | + 240.15% | 2213 |
| Sat, Nov 7, 2020 | $838,825 | + 53.92% | 2213 |
| Sun, Nov 8, 2020 | $409,270 | -51.21% | 2213 |
| Mon, Nov 9, 2020 | $111,845 | -72.67% | 2213 |
| Tue, Nov 10, 2020 | $140,660 | + 25.76% | 2213 |
| Wed, Nov 11, 2020 | $149,600 | + 6.36% | 2213 |
| Thu, Nov 12, 2020 | $89,530 | -40.15% | 2213 |
| Fri, Nov 13, 2020 | $335,875 | + 275.15% | 1966 |
| Sat, Nov 14, 2020 | $506,860 | + 50.91% | 1966 |
| Sun, Nov 15, 2020 | $230,620 | -54.50% | 1966 |
| Mon, Nov 16, 2020 | $56,030 | -75.70% | 1966 |
| Tue, Nov 17, 2020 | $63,005 | + 12.45% | 1966 |
| Wed, Nov 18, 2020 | $48,295 | -23.35% | 1966 |
| Thu, Nov 19, 2020 | $47,440 | -1.77% | 1966 |
| Fri, Nov 20, 2020 | $159,650 | + 236.53% | 1364 |
| Sat, Nov 21, 2020 | $263,290 | + 64.92% | 1364 |
| Sun, Nov 22, 2020 | $139,565 | -46.99% | 1364 |
| Mon, Nov 23, 2020 | $52,115 | -62.66% | 1364 |
| Tue, Nov 24, 2020 | $63,220 | + 21.31% | 1364 |
| Wed, Nov 25, 2020 | $54,110 | -14.41% | 1029 |
| Thu, Nov 26, 2020 | $48,410 | -10.53% | 694 |
| Fri, Nov 27, 2020 | $123,615 | + 155.35% | 1029 |
| Sat, Nov 28, 2020 | $169,470 | + 37.10% | 1029 |
| Sun, Nov 29, 2020 | $80,685 | -52.39% | 1029 |
| Mon, Nov 30, 2020 | $20,745 | -74.29% | 1029 |
| Tue, Dec 1, 2020 | $24,050 | + 15.93% | 1029 |
| Wed, Dec 2, 2020 | $21,550 | -10.40% | 1029 |
| Thu, Dec 3, 2020 | $20,690 | -3.99% | 1029 |
| Fri, Dec 4, 2020 | $65,125 | + 214.77% | 773 |
| Sat, Dec 5, 2020 | $112,780 | + 73.17% | 517 |
| Sun, Dec 6, 2020 | $51,960 | -53.93% | 773 |
| Mon, Dec 7, 2020 | $14,255 | -72.57% | 773 |
| Tue, Dec 8, 2020 | $14,755 | + 3.51% | 773 |
| Wed, Dec 9, 2020 | $14,330 | -2.88% | 773 |
| Thu, Dec 10, 2020 | $14,680 | + 2.44% | 773 |
| Fri, Dec 11, 2020 | $49,670 | + 238.35% | 610 |
| Sat, Dec 12, 2020 | $85,370 | + 71.87% | 610 |
| Sun, Dec 13, 2020 | $41,080 | -51.88% | 610 |
| Mon, Dec 14, 2020 | $10,555 | -74.31% | 610 |
| Tue, Dec 15, 2020 | $10,730 | + 1.66% | 610 |
| Wed, Dec 16, 2020 | $10,420 | -2.89% | 610 |
| Thu, Dec 17, 2020 | $8,040 | -22.84% | 610 |
| Fri, Dec 18, 2020 | $31,330 | + 289.68% | 427 |
| Sat, Dec 19, 2020 | $51,865 | + 65.54% | 427 |
| Sun, Dec 20, 2020 | $35,465 | -31.62% | 427 |
| Mon, Dec 21, 2020 | $17,345 | -51.09% | 427 |
| Tue, Dec 22, 2020 | $16,885 | -2.65% | 427 |
| Wed, Dec 23, 2020 | $17,440 | + 3.29% | 427 |
| Thu, Dec 24, 2020 | $7,540 | -56.77% | 427 |
| Fri, Dec 25, 2020 | $10,820 | + 43.50% | 123 |
| Sat, Dec 26, 2020 | $18,575 | + 71.67% | 123 |
| Sun, Dec 27, 2020 | $13,435 | -27.67% | 123 |
| Mon, Dec 28, 2020 | $8,830 | -34.28% | 123 |
| Tue, Dec 29, 2020 | $8,910 | + 0.91% | 123 |
| Wed, Dec 30, 2020 | $11,180 | + 25.48% | 123 |
| Thu, Dec 31, 2020 | $6,340 | -43.29% | 123 |
| Fri, Jan 1, 2021 | $19,925 | + 214.27% | 110 |
| Sat, Jan 2, 2021 | $25,735 | + 29.16% | 110 |
| Sun, Jan 3, 2021 | $13,645 | -46.98% | 110 |
| Mon, Jan 4, 2021 | $6,250 | -54.20% | 110 |
| Tue, Jan 5, 2021 | $4,170 | -33.28% | 110 |
| Wed, Jan 6, 2021 | $4,455 | + 6.83% | 110 |
| Thu, Jan 7, 2021 | $4,280 | -3.93% | 110 |
| Fri, Jan 8, 2021 | $25,515 | + 496.14% | 110 |
| Sat, Jan 9, 2021 | $47,930 | + 87.85% | 110 |
| Sun, Jan 10, 2021 | $21,985 | -54.13% | 110 |
| Mon, Jan 11, 2021 | $7,865 | -64.23% | 110 |
| Tue, Jan 12, 2021 | $6,485 | -17.55% | 110 |
| Wed, Jan 13, 2021 | $7,910 | + 21.97% | 110 |
| Thu, Jan 14, 2021 | $7,340 | -7.21% | 110 |
| Fri, Jan 15, 2021 | $24,375 | + 232.08% | 159 |
| Sat, Jan 16, 2021 | $46,975 | + 92.72% | 159 |
| Sun, Jan 17, 2021 | $32,655 | -30.48% | 159 |
| Mon, Jan 18, 2021 | $17,260 | -47.14% | 159 |
| Tue, Jan 19, 2021 | $6,095 | -64.69% | 159 |
| Wed, Jan 20, 2021 | $7,150 | + 17.31% | 159 |
| Thu, Jan 21, 2021 | $5,995 | -16.15% | 159 |
| Fri, Jan 22, 2021 | $23,450 | + 291.16% | 166 |
| Sat, Jan 23, 2021 | $50,760 | + 116.46% | 166 |
| Sun, Jan 24, 2021 | $22,945 | -54.80% | 166 |
| Mon, Jan 25, 2021 | $5,510 | -75.99% | 166 |
| Tue, Jan 26, 2021 | $4,175 | -24.23% | 166 |
| Wed, Jan 27, 2021 | $5,755 | + 37.84% | 166 |
| Thu, Jan 28, 2021 | $5,515 | -4.17% | 166 |
| Fri, Jan 29, 2021 | $23,930 | + 333.91% | 164 |
| Sat, Jan 30, 2021 | $47,065 | + 96.68% | 164 |
| Sun, Jan 31, 2021 | $21,930 | -53.40% | 164 |
| Mon, Feb 1, 2021 | $4,610 | -78.98% | 164 |
| Tue, Feb 2, 2021 | $4,405 | -4.45% | 164 |
| Wed, Feb 3, 2021 | $4,690 | + 6.47% | 164 |
| Thu, Feb 4, 2021 | $5,295 | + 12.90% | 164 |
| Fri, Feb 5, 2021 | $23,320 | + 340.42% | 166 |
| Sat, Feb 6, 2021 | $43,800 | + 87.82% | 166 |
| Sun, Feb 7, 2021 | $14,265 | -67.43% | 166 |
| Mon, Feb 8, 2021 | $4,960 | -65.23% | 166 |
| Tue, Feb 9, 2021 | $4,005 | -19.25% | 166 |
| Wed, Feb 10, 2021 | $5,080 | + 26.84% | 166 |
| Thu, Feb 11, 2021 | $4,730 | -6.89% | 166 |
| Fri, Feb 12, 2021 | $18,095 | + 282.56% | 148 |
| Sat, Feb 13, 2021 | $35,715 | + 97.37% | 148 |
| Sun, Feb 14, 2021 | $42,800 | + 19.84% | 148 |
| Mon, Feb 15, 2021 | $12,050 | -71.85% | 148 |
| Tue, Feb 16, 2021 | $5,005 | -58.46% | 148 |
| Wed, Feb 17, 2021 | $3,780 | -24.48% | 148 |
| Thu, Feb 18, 2021 | $3,740 | -1.06% | 148 |
| Fri, Feb 19, 2021 | $17,290 | + 362.30% | 143 |
| Sat, Feb 20, 2021 | $35,080 | + 102.89% | 143 |
| Sun, Feb 21, 2021 | $17,180 | -51.03% | 143 |
| Mon, Feb 22, 2021 | $4,465 | -74.01% | 143 |
| Tue, Feb 23, 2021 | $4,900 | + 9.74% | 143 |
| Wed, Feb 24, 2021 | $4,625 | -5.61% | 143 |
| Thu, Feb 25, 2021 | $4,985 | + 7.78% | 143 |
| Fri, Feb 26, 2021 | $18,450 | + 270.11% | 123 |
| Sat, Feb 27, 2021 | $31,480 | + 70.62% | 123 |
| Sun, Feb 28, 2021 | $17,680 | -43.84% | 123 |
| Mon, Mar 1, 2021 | $5,025 | -71.58% | 123 |
| Tue, Mar 2, 2021 | $4,345 | -13.53% | 123 |
| Wed, Mar 3, 2021 | $5,090 | + 17.15% | 123 |
| Thu, Mar 4, 2021 | $4,480 | -11.98% | 123 |
| Name | Character |
|---|---|
| Gillian Jacobs | Sarah |
| John Gallagher Jr. | Marty |
| Azhy Robertson | Oliver |
| Winslow Fegley | Byron |
| Jayden Marine | Mateo |
| Gavin MacIver-Wright | Zach |
| Dalmar Abuzeid | Mr. Calarco |
| Eboni Booth | Dr. Robyn |
| Rachel Wilson | Jennifer |
| Alana-Ashley Marques | Aide |
| Ish Morris | Mateo's Dad |
| Ana Araújo | Kid Next to Byron |
| Alex Spencer | Police Officer |
| Kate Fenton | Rude Shopper |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| The Visit | Sep 10, 2015 | $5M |
| Escape Room | Jan 3, 2019 | $9M |
| The Boy | Jan 22, 2016 | $10M |
| The Forest | Jan 7, 2016 | $10M |
| Brahms: The Boy II | Feb 20, 2020 | $10M |
| Black Christmas | Dec 11, 2019 | $5M |
| Slender Man | May 17, 2018 | $10M |
| The Turning | Jan 23, 2020 | $14M |
Week 1: $3.92M
Week 2: $2.36M
Investor Share: $1.3M
Week 3+: $4.35M
Investor Share: $2.17M
$2.15M (16.82%)
Investor Share: $751.86K
Budget: $9M
P&A: $9M
Gross: $12.62M
Net: $6.57M
Costs: $18M
Profit: $-11.43M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.