Cruella Poster
Cruella (2021)
TMDB Wikipedia Letterboxd Rotten Tomatoes Website IMDB Numbers Box Office Mojo
Cruella Revenue (Daily) (with Theater Counts)

Domestic Total: 86.1M

Opening Weekend: 21.5M

Legs: 4.07

Overview: In 1970s London amidst the punk rock revolution, a young grifter named Estella is determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella’s flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute. But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.


TMDB

8.0

IMDB

7.3

Metacritic

59

RT Tomato

75

RT Popcorn

97

Letterboxd

3.49

Daily Table

DateRevenue% YDTheaters
Thu, May 27, 2021$1,400,000+ 0.00%
Fri, May 28, 2021$7,707,778+ 450.56%3892
Sat, May 29, 2021$7,280,524 -5.54%3892
Sun, May 30, 2021$6,508,695 -10.60%3892
Mon, May 31, 2021$5,035,686 -22.63%3892
Tue, Jun 1, 2021$2,098,394 -58.33%3892
Wed, Jun 2, 2021$1,855,826 -11.56%3892
Thu, Jun 3, 2021$1,954,770+ 5.33%3892
Fri, Jun 4, 2021$3,343,041+ 71.02%3922
Sat, Jun 5, 2021$4,452,509+ 33.19%3922
Sun, Jun 6, 2021$3,206,379 -27.99%3922
Mon, Jun 7, 2021$1,353,895 -57.77%3922
Tue, Jun 8, 2021$1,694,932+ 25.19%3922
Wed, Jun 9, 2021$1,438,990 -15.10%3922
Thu, Jun 10, 2021$1,328,527 -7.68%3922
Fri, Jun 11, 2021$2,101,378+ 58.17%3307
Sat, Jun 12, 2021$2,649,930+ 26.10%3307
Sun, Jun 13, 2021$1,985,163 -25.09%3307
Mon, Jun 14, 2021$913,101 -54.00%3307
Tue, Jun 15, 2021$1,025,685+ 12.33%3307
Wed, Jun 16, 2021$842,659 -17.84%3307
Thu, Jun 17, 2021$857,940+ 1.81%3307
Fri, Jun 18, 2021$1,502,475+ 75.13%3110
Sat, Jun 19, 2021$1,924,558+ 28.09%3110
Sun, Jun 20, 2021$1,398,195 -27.35%3110
Mon, Jun 21, 2021$731,857 -47.66%3110
Tue, Jun 22, 2021$924,706+ 26.35%3110
Wed, Jun 23, 2021$758,942 -17.93%3110
Thu, Jun 24, 2021$700,700 -7.67%3110
Fri, Jun 25, 2021$1,130,030+ 61.27%2820
Sat, Jun 26, 2021$1,535,357+ 35.87%2820
Sun, Jun 27, 2021$1,139,980 -25.75%2820
Mon, Jun 28, 2021$650,398 -42.95%2820
Tue, Jun 29, 2021$738,776+ 13.59%2820
Wed, Jun 30, 2021$641,930 -13.11%2820
Thu, Jul 1, 2021$625,278 -2.59%2820
Fri, Jul 2, 2021$857,904+ 37.20%2380
Sat, Jul 3, 2021$950,265+ 10.77%2380
Sun, Jul 4, 2021$578,483 -39.12%2380
Mon, Jul 5, 2021$767,585+ 32.69%2380
Tue, Jul 6, 2021$509,869 -33.57%2380
Wed, Jul 7, 2021$468,947 -8.03%2380
Thu, Jul 8, 2021$394,628 -15.85%2380
Fri, Jul 9, 2021$810,546+ 105.39%1875
Sat, Jul 10, 2021$950,062+ 17.21%1875
Sun, Jul 11, 2021$609,503 -35.85%1875
Mon, Jul 12, 2021$340,568 -44.12%1875
Tue, Jul 13, 2021$372,903+ 9.49%1875
Wed, Jul 14, 2021$346,008 -7.21%1875
Thu, Jul 15, 2021$321,262 -7.15%1875
Fri, Jul 16, 2021$369,005+ 14.86%1175
Sat, Jul 17, 2021$486,655+ 31.88%1175
Sun, Jul 18, 2021$310,150 -36.27%1175
Mon, Jul 19, 2021$180,490 -41.81%1175
Tue, Jul 20, 2021$202,868+ 12.40%1175
Wed, Jul 21, 2021$195,626 -3.57%1175
Thu, Jul 22, 2021$172,533 -11.80%1175
Fri, Jul 23, 2021$165,335 -4.17%495
Sat, Jul 24, 2021$202,888+ 22.71%495
Sun, Jul 25, 2021$132,361 -34.76%495
Mon, Jul 26, 2021$70,562 -46.69%495
Tue, Jul 27, 2021$90,647+ 28.46%495
Wed, Jul 28, 2021$75,926 -16.24%495
Thu, Jul 29, 2021$73,823 -2.77%495
Fri, Jul 30, 2021$113,120+ 53.23%235
Sat, Jul 31, 2021$135,858+ 20.10%235
Sun, Aug 1, 2021$91,264 -32.82%235
Mon, Aug 2, 2021$49,368 -45.91%235
Tue, Aug 3, 2021$53,155+ 7.67%235
Wed, Aug 4, 2021$44,663 -15.98%235
Thu, Aug 5, 2021$39,689 -11.14%235
Fri, Aug 6, 2021$44,263+ 11.52%148
Sat, Aug 7, 2021$55,974+ 26.46%148
Sun, Aug 8, 2021$35,759 -36.11%148
Mon, Aug 9, 2021$15,131 -57.69%148
Tue, Aug 10, 2021$16,073+ 6.23%148
Wed, Aug 11, 2021$18,808+ 17.02%148
Thu, Aug 12, 2021$17,433 -7.31%148
Fri, Aug 13, 2021$21,707+ 24.52%95
Sat, Aug 14, 2021$27,946+ 28.74%95
Sun, Aug 15, 2021$17,213 -38.41%95
Mon, Aug 16, 2021$8,830 -48.70%95
Tue, Aug 17, 2021$11,085+ 25.54%95
Wed, Aug 18, 2021$8,994 -18.86%95
Thu, Aug 19, 2021$8,852 -1.58%95
Fri, Aug 20, 2021$22,133+ 150.03%80
Sat, Aug 21, 2021$25,192+ 13.82%80
Sun, Aug 22, 2021$12,414 -50.72%80
Mon, Aug 23, 2021$6,267 -49.52%80
Tue, Aug 24, 2021$6,313+ 0.73%80
Wed, Aug 25, 2021$7,680+ 21.65%80
Thu, Aug 26, 2021$7,756+ 0.99%80
Fri, Aug 27, 2021$18,689+ 140.96%65
Sat, Aug 28, 2021$26,242+ 40.41%65
Sun, Aug 29, 2021$12,754 -51.40%65
Mon, Aug 30, 2021$2,388 -81.28%65
Tue, Aug 31, 2021$3,353+ 40.41%65
Wed, Sep 1, 2021$2,498 -25.50%65
Thu, Sep 2, 2021$3,540+ 41.71%65
Fri, Sep 3, 2021$6,588+ 86.10%55
Sat, Sep 4, 2021$14,595+ 121.54%55
Sun, Sep 5, 2021$18,720+ 28.26%55
Mon, Sep 6, 2021$3,818 -79.60%55
Tue, Sep 7, 2021$803 -78.97%55
Wed, Sep 8, 2021$817+ 1.74%55
Thu, Sep 9, 2021$930+ 13.83%55
Fri, Sep 10, 2021$4,816+ 417.85%40
Sat, Sep 11, 2021$8,944+ 85.71%40
Sun, Sep 12, 2021$2,265 -74.68%40
Mon, Sep 13, 2021$414 -81.72%40
Tue, Sep 14, 2021$706+ 70.53%40
Wed, Sep 15, 2021$403 -42.92%40
Thu, Sep 16, 2021$625+ 55.09%40
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Cast

NameCharacter
Emma StoneEstella / Cruella
Emma ThompsonThe Baroness
Joel FryJasper
Paul Walter HauserHorace
John McCreaArtie
Emily BeechamCatherine / Maid
Mark StrongJohn the Valet
Kayvan NovakRoger
Kirby Howell-BaptisteAnita Darling
Jamie DemetriouGerald
Niamh LynchLiberty Shop Girl
Andrew LeungJeffrey
Ed BirchBaroness Head of Security
Dylan LoweMean Ginger
Paul BazelyPolice Commissioner
Abraham PopoolaGeorge
Leo BillHeadmaster
Ninette FinchLady
Sarah CrowdenBeehive Lady
Harrison WillmottMean Kid
Jack BarryRestaurant Valet
Asmara GabrielleTeacher
Tom TurnerThe Baron
Thomas PaddenViking Gala Security Guard
Carl RiceViking Gala Security Guard
Chris RymanViking Gala Security Guard
Javone PrinceIpswich Manor Security Guard
Hannah StokelyRich Woman
Haruka AbeLiberty Woman
Steve EdgeSteven the Jewellery Shop Assistant
Richard David-CaineDog Groomer
Waleed AkhtarPoliceman
Janet HenfreySociety Maven
Elizabeth Marcano-MortlockSociety Maven
Camilla RoholmSociety Maven
Joey AkubezeFrench Speaking Ipswich Manor Guard
Linette BeaumontPosh Guest 2
Conor MoloneyRich Man
Robert CawseySwanky Bar Waiter
Ed KearInterviewer
Sid SagarMark
Jacqueline ChanJewellery Shop Assistant
Hermione GullifordPosh Guest
Surinder DuhraLawyer
Peter SinghCountry Constable
Geoffrey BurtonElderly Man
Helena DowlingFashion Reporter
Paul ChowdhryRestaurant Owner
Tim SteedFrederick
John MackayHouse of Baroness Men
Nathan AmziHouse of Baroness Men
Trevor LairdAsthma Man
Joshua HillViking Gala Guard
Michelle GreenidgeViking Gala Guard
Jane HowSociety Maven
Angela SimsSociety Maven
Geraldine FitzgeraldSociety Maven
Tipper Seifert-ClevelandEstella (12 yrs)
Maeve ChadwickEstella (Toddler)
Nell ChadwickEstella (Toddler)
Billie GadsdonEstella (Age 5)
Ziggy GardnerJasper (12 yrs)
Joseph MacDonaldHorace (12 yrs)
Florisa KamaraAnita (12 yrs)
Crystal WingxHead Seamstress With Newspaper (uncredited)
John WolfeGuard (uncredited)
Robert RyanBall Guest (uncredited)
Ross CarterBaroness Bodyguard (uncredited)

Comps

Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.

TitleRelease DateBudget
Going in StyleApr 6, 2017$25M
Central IntelligenceJun 16, 2016$50M
Love the CoopersNov 12, 2015$17M
Logan LuckyAug 17, 2017$29M
Murder on the Orient ExpressNov 3, 2017$55M
Holmes & WatsonDec 25, 2018$42M
MastermindsSep 29, 2016$25M
Hail, Caesar!Feb 5, 2016$22M
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Profitability Breakdown

Domestic

Week 1: $31.89M

Investor Share: $19.13M

Week 2: $17.44M

Investor Share: $9.59M

Week 3+: $38.17M

Investor Share: $19.09M

International

$139.71M (61.49%)

Investor Share: $48.9M

Costs

Budget: $200M


P&A: $200M

Breakdown

Gross: $225.81M


Net: $96.71M


Costs: $400M

Profit

Profit: $-303.29M (Loss)

The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.

Production Companies