Domestic Total: 86.1M
Opening Weekend: 21.5M
Legs: 4.07
Overview: In 1970s London amidst the punk rock revolution, a young grifter named Estella is determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella’s flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute. But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, May 27, 2021 | $1,400,000 | + 0.00% | |
| Fri, May 28, 2021 | $7,707,778 | + 450.56% | 3892 |
| Sat, May 29, 2021 | $7,280,524 | -5.54% | 3892 |
| Sun, May 30, 2021 | $6,508,695 | -10.60% | 3892 |
| Mon, May 31, 2021 | $5,035,686 | -22.63% | 3892 |
| Tue, Jun 1, 2021 | $2,098,394 | -58.33% | 3892 |
| Wed, Jun 2, 2021 | $1,855,826 | -11.56% | 3892 |
| Thu, Jun 3, 2021 | $1,954,770 | + 5.33% | 3892 |
| Fri, Jun 4, 2021 | $3,343,041 | + 71.02% | 3922 |
| Sat, Jun 5, 2021 | $4,452,509 | + 33.19% | 3922 |
| Sun, Jun 6, 2021 | $3,206,379 | -27.99% | 3922 |
| Mon, Jun 7, 2021 | $1,353,895 | -57.77% | 3922 |
| Tue, Jun 8, 2021 | $1,694,932 | + 25.19% | 3922 |
| Wed, Jun 9, 2021 | $1,438,990 | -15.10% | 3922 |
| Thu, Jun 10, 2021 | $1,328,527 | -7.68% | 3922 |
| Fri, Jun 11, 2021 | $2,101,378 | + 58.17% | 3307 |
| Sat, Jun 12, 2021 | $2,649,930 | + 26.10% | 3307 |
| Sun, Jun 13, 2021 | $1,985,163 | -25.09% | 3307 |
| Mon, Jun 14, 2021 | $913,101 | -54.00% | 3307 |
| Tue, Jun 15, 2021 | $1,025,685 | + 12.33% | 3307 |
| Wed, Jun 16, 2021 | $842,659 | -17.84% | 3307 |
| Thu, Jun 17, 2021 | $857,940 | + 1.81% | 3307 |
| Fri, Jun 18, 2021 | $1,502,475 | + 75.13% | 3110 |
| Sat, Jun 19, 2021 | $1,924,558 | + 28.09% | 3110 |
| Sun, Jun 20, 2021 | $1,398,195 | -27.35% | 3110 |
| Mon, Jun 21, 2021 | $731,857 | -47.66% | 3110 |
| Tue, Jun 22, 2021 | $924,706 | + 26.35% | 3110 |
| Wed, Jun 23, 2021 | $758,942 | -17.93% | 3110 |
| Thu, Jun 24, 2021 | $700,700 | -7.67% | 3110 |
| Fri, Jun 25, 2021 | $1,130,030 | + 61.27% | 2820 |
| Sat, Jun 26, 2021 | $1,535,357 | + 35.87% | 2820 |
| Sun, Jun 27, 2021 | $1,139,980 | -25.75% | 2820 |
| Mon, Jun 28, 2021 | $650,398 | -42.95% | 2820 |
| Tue, Jun 29, 2021 | $738,776 | + 13.59% | 2820 |
| Wed, Jun 30, 2021 | $641,930 | -13.11% | 2820 |
| Thu, Jul 1, 2021 | $625,278 | -2.59% | 2820 |
| Fri, Jul 2, 2021 | $857,904 | + 37.20% | 2380 |
| Sat, Jul 3, 2021 | $950,265 | + 10.77% | 2380 |
| Sun, Jul 4, 2021 | $578,483 | -39.12% | 2380 |
| Mon, Jul 5, 2021 | $767,585 | + 32.69% | 2380 |
| Tue, Jul 6, 2021 | $509,869 | -33.57% | 2380 |
| Wed, Jul 7, 2021 | $468,947 | -8.03% | 2380 |
| Thu, Jul 8, 2021 | $394,628 | -15.85% | 2380 |
| Fri, Jul 9, 2021 | $810,546 | + 105.39% | 1875 |
| Sat, Jul 10, 2021 | $950,062 | + 17.21% | 1875 |
| Sun, Jul 11, 2021 | $609,503 | -35.85% | 1875 |
| Mon, Jul 12, 2021 | $340,568 | -44.12% | 1875 |
| Tue, Jul 13, 2021 | $372,903 | + 9.49% | 1875 |
| Wed, Jul 14, 2021 | $346,008 | -7.21% | 1875 |
| Thu, Jul 15, 2021 | $321,262 | -7.15% | 1875 |
| Fri, Jul 16, 2021 | $369,005 | + 14.86% | 1175 |
| Sat, Jul 17, 2021 | $486,655 | + 31.88% | 1175 |
| Sun, Jul 18, 2021 | $310,150 | -36.27% | 1175 |
| Mon, Jul 19, 2021 | $180,490 | -41.81% | 1175 |
| Tue, Jul 20, 2021 | $202,868 | + 12.40% | 1175 |
| Wed, Jul 21, 2021 | $195,626 | -3.57% | 1175 |
| Thu, Jul 22, 2021 | $172,533 | -11.80% | 1175 |
| Fri, Jul 23, 2021 | $165,335 | -4.17% | 495 |
| Sat, Jul 24, 2021 | $202,888 | + 22.71% | 495 |
| Sun, Jul 25, 2021 | $132,361 | -34.76% | 495 |
| Mon, Jul 26, 2021 | $70,562 | -46.69% | 495 |
| Tue, Jul 27, 2021 | $90,647 | + 28.46% | 495 |
| Wed, Jul 28, 2021 | $75,926 | -16.24% | 495 |
| Thu, Jul 29, 2021 | $73,823 | -2.77% | 495 |
| Fri, Jul 30, 2021 | $113,120 | + 53.23% | 235 |
| Sat, Jul 31, 2021 | $135,858 | + 20.10% | 235 |
| Sun, Aug 1, 2021 | $91,264 | -32.82% | 235 |
| Mon, Aug 2, 2021 | $49,368 | -45.91% | 235 |
| Tue, Aug 3, 2021 | $53,155 | + 7.67% | 235 |
| Wed, Aug 4, 2021 | $44,663 | -15.98% | 235 |
| Thu, Aug 5, 2021 | $39,689 | -11.14% | 235 |
| Fri, Aug 6, 2021 | $44,263 | + 11.52% | 148 |
| Sat, Aug 7, 2021 | $55,974 | + 26.46% | 148 |
| Sun, Aug 8, 2021 | $35,759 | -36.11% | 148 |
| Mon, Aug 9, 2021 | $15,131 | -57.69% | 148 |
| Tue, Aug 10, 2021 | $16,073 | + 6.23% | 148 |
| Wed, Aug 11, 2021 | $18,808 | + 17.02% | 148 |
| Thu, Aug 12, 2021 | $17,433 | -7.31% | 148 |
| Fri, Aug 13, 2021 | $21,707 | + 24.52% | 95 |
| Sat, Aug 14, 2021 | $27,946 | + 28.74% | 95 |
| Sun, Aug 15, 2021 | $17,213 | -38.41% | 95 |
| Mon, Aug 16, 2021 | $8,830 | -48.70% | 95 |
| Tue, Aug 17, 2021 | $11,085 | + 25.54% | 95 |
| Wed, Aug 18, 2021 | $8,994 | -18.86% | 95 |
| Thu, Aug 19, 2021 | $8,852 | -1.58% | 95 |
| Fri, Aug 20, 2021 | $22,133 | + 150.03% | 80 |
| Sat, Aug 21, 2021 | $25,192 | + 13.82% | 80 |
| Sun, Aug 22, 2021 | $12,414 | -50.72% | 80 |
| Mon, Aug 23, 2021 | $6,267 | -49.52% | 80 |
| Tue, Aug 24, 2021 | $6,313 | + 0.73% | 80 |
| Wed, Aug 25, 2021 | $7,680 | + 21.65% | 80 |
| Thu, Aug 26, 2021 | $7,756 | + 0.99% | 80 |
| Fri, Aug 27, 2021 | $18,689 | + 140.96% | 65 |
| Sat, Aug 28, 2021 | $26,242 | + 40.41% | 65 |
| Sun, Aug 29, 2021 | $12,754 | -51.40% | 65 |
| Mon, Aug 30, 2021 | $2,388 | -81.28% | 65 |
| Tue, Aug 31, 2021 | $3,353 | + 40.41% | 65 |
| Wed, Sep 1, 2021 | $2,498 | -25.50% | 65 |
| Thu, Sep 2, 2021 | $3,540 | + 41.71% | 65 |
| Fri, Sep 3, 2021 | $6,588 | + 86.10% | 55 |
| Sat, Sep 4, 2021 | $14,595 | + 121.54% | 55 |
| Sun, Sep 5, 2021 | $18,720 | + 28.26% | 55 |
| Mon, Sep 6, 2021 | $3,818 | -79.60% | 55 |
| Tue, Sep 7, 2021 | $803 | -78.97% | 55 |
| Wed, Sep 8, 2021 | $817 | + 1.74% | 55 |
| Thu, Sep 9, 2021 | $930 | + 13.83% | 55 |
| Fri, Sep 10, 2021 | $4,816 | + 417.85% | 40 |
| Sat, Sep 11, 2021 | $8,944 | + 85.71% | 40 |
| Sun, Sep 12, 2021 | $2,265 | -74.68% | 40 |
| Mon, Sep 13, 2021 | $414 | -81.72% | 40 |
| Tue, Sep 14, 2021 | $706 | + 70.53% | 40 |
| Wed, Sep 15, 2021 | $403 | -42.92% | 40 |
| Thu, Sep 16, 2021 | $625 | + 55.09% | 40 |
| Name | Character |
|---|---|
| Emma Stone | Estella / Cruella |
| Emma Thompson | The Baroness |
| Joel Fry | Jasper |
| Paul Walter Hauser | Horace |
| John McCrea | Artie |
| Emily Beecham | Catherine / Maid |
| Mark Strong | John the Valet |
| Kayvan Novak | Roger |
| Kirby Howell-Baptiste | Anita Darling |
| Jamie Demetriou | Gerald |
| Niamh Lynch | Liberty Shop Girl |
| Andrew Leung | Jeffrey |
| Ed Birch | Baroness Head of Security |
| Dylan Lowe | Mean Ginger |
| Paul Bazely | Police Commissioner |
| Abraham Popoola | George |
| Leo Bill | Headmaster |
| Ninette Finch | Lady |
| Sarah Crowden | Beehive Lady |
| Harrison Willmott | Mean Kid |
| Jack Barry | Restaurant Valet |
| Asmara Gabrielle | Teacher |
| Tom Turner | The Baron |
| Thomas Padden | Viking Gala Security Guard |
| Carl Rice | Viking Gala Security Guard |
| Chris Ryman | Viking Gala Security Guard |
| Javone Prince | Ipswich Manor Security Guard |
| Hannah Stokely | Rich Woman |
| Haruka Abe | Liberty Woman |
| Steve Edge | Steven the Jewellery Shop Assistant |
| Richard David-Caine | Dog Groomer |
| Waleed Akhtar | Policeman |
| Janet Henfrey | Society Maven |
| Elizabeth Marcano-Mortlock | Society Maven |
| Camilla Roholm | Society Maven |
| Joey Akubeze | French Speaking Ipswich Manor Guard |
| Linette Beaumont | Posh Guest 2 |
| Conor Moloney | Rich Man |
| Robert Cawsey | Swanky Bar Waiter |
| Ed Kear | Interviewer |
| Sid Sagar | Mark |
| Jacqueline Chan | Jewellery Shop Assistant |
| Hermione Gulliford | Posh Guest |
| Surinder Duhra | Lawyer |
| Peter Singh | Country Constable |
| Geoffrey Burton | Elderly Man |
| Helena Dowling | Fashion Reporter |
| Paul Chowdhry | Restaurant Owner |
| Tim Steed | Frederick |
| John Mackay | House of Baroness Men |
| Nathan Amzi | House of Baroness Men |
| Trevor Laird | Asthma Man |
| Joshua Hill | Viking Gala Guard |
| Michelle Greenidge | Viking Gala Guard |
| Jane How | Society Maven |
| Angela Sims | Society Maven |
| Geraldine Fitzgerald | Society Maven |
| Tipper Seifert-Cleveland | Estella (12 yrs) |
| Maeve Chadwick | Estella (Toddler) |
| Nell Chadwick | Estella (Toddler) |
| Billie Gadsdon | Estella (Age 5) |
| Ziggy Gardner | Jasper (12 yrs) |
| Joseph MacDonald | Horace (12 yrs) |
| Florisa Kamara | Anita (12 yrs) |
| Crystal Wingx | Head Seamstress With Newspaper (uncredited) |
| John Wolfe | Guard (uncredited) |
| Robert Ryan | Ball Guest (uncredited) |
| Ross Carter | Baroness Bodyguard (uncredited) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Going in Style | Apr 6, 2017 | $25M |
| Central Intelligence | Jun 16, 2016 | $50M |
| Love the Coopers | Nov 12, 2015 | $17M |
| Logan Lucky | Aug 17, 2017 | $29M |
| Murder on the Orient Express | Nov 3, 2017 | $55M |
| Holmes & Watson | Dec 25, 2018 | $42M |
| Masterminds | Sep 29, 2016 | $25M |
| Hail, Caesar! | Feb 5, 2016 | $22M |
Week 1: $31.89M
Week 2: $17.44M
Investor Share: $9.59M
Week 3+: $38.17M
Investor Share: $19.09M
$139.71M (61.49%)
Investor Share: $48.9M
Budget: $200M
P&A: $200M
Gross: $225.81M
Net: $96.71M
Costs: $400M
Profit: $-303.29M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.