Domestic Total: 53.55M
Opening Weekend: 16.01M
Legs: 3.26
Overview: Stephanie, a dedicated mother and popular vlogger, befriends Emily, a mysterious upper-class woman whose son Nicky attends the same school as Miles, Stephanie's son. When Emily asks her to pick Nicky up from school and then disappears, Stephanie undertakes an investigation that will dive deep into Emily's cloudy past.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Sep 13, 2018 | $900,000 | + 0.00% | 2400 |
| Fri, Sep 14, 2018 | $5,956,444 | + 561.83% | 3102 |
| Sat, Sep 15, 2018 | $6,306,587 | + 5.88% | 3102 |
| Sun, Sep 16, 2018 | $3,748,658 | -40.56% | 3102 |
| Mon, Sep 17, 2018 | $1,276,260 | -65.95% | 3102 |
| Tue, Sep 18, 2018 | $2,297,533 | + 80.02% | 3102 |
| Wed, Sep 19, 2018 | $1,331,685 | -42.04% | 3102 |
| Thu, Sep 20, 2018 | $1,245,247 | -6.49% | 3102 |
| Fri, Sep 21, 2018 | $3,272,081 | + 162.77% | 3102 |
| Sat, Sep 22, 2018 | $4,435,912 | + 35.57% | 3102 |
| Sun, Sep 23, 2018 | $2,544,213 | -42.65% | 3102 |
| Mon, Sep 24, 2018 | $821,949 | -67.69% | 3102 |
| Tue, Sep 25, 2018 | $1,424,949 | + 73.36% | 3102 |
| Wed, Sep 26, 2018 | $1,038,231 | -27.14% | 3102 |
| Thu, Sep 27, 2018 | $767,059 | -26.12% | 3102 |
| Fri, Sep 28, 2018 | $2,093,110 | + 172.87% | 3073 |
| Sat, Sep 29, 2018 | $2,836,189 | + 35.50% | 3073 |
| Sun, Sep 30, 2018 | $1,611,367 | -43.19% | 3073 |
| Mon, Oct 1, 2018 | $536,393 | -66.71% | 3073 |
| Tue, Oct 2, 2018 | $916,911 | + 70.94% | 3073 |
| Wed, Oct 3, 2018 | $556,201 | -39.34% | 3073 |
| Thu, Oct 4, 2018 | $562,377 | + 1.11% | 3073 |
| Fri, Oct 5, 2018 | $1,041,074 | + 85.12% | 2408 |
| Sat, Oct 6, 2018 | $1,404,816 | + 34.94% | 2408 |
| Sun, Oct 7, 2018 | $979,064 | -30.31% | 2408 |
| Mon, Oct 8, 2018 | $505,897 | -48.33% | 2408 |
| Tue, Oct 9, 2018 | $465,033 | -8.08% | 2408 |
| Wed, Oct 10, 2018 | $337,081 | -27.51% | 2408 |
| Thu, Oct 11, 2018 | $345,187 | + 2.40% | 2408 |
| Fri, Oct 12, 2018 | $420,582 | + 21.84% | 1452 |
| Sat, Oct 13, 2018 | $589,385 | + 40.14% | 1452 |
| Sun, Oct 14, 2018 | $319,734 | -45.75% | 1452 |
| Mon, Oct 15, 2018 | $136,479 | -57.31% | 1452 |
| Tue, Oct 16, 2018 | $185,562 | + 35.96% | 1452 |
| Wed, Oct 17, 2018 | $130,100 | -29.89% | 1452 |
| Thu, Oct 18, 2018 | $102,340 | -21.34% | 1452 |
| Fri, Oct 19, 2018 | $110,565 | + 8.04% | 492 |
| Sat, Oct 20, 2018 | $157,805 | + 42.73% | 492 |
| Sun, Oct 21, 2018 | $91,519 | -42.01% | 492 |
| Mon, Oct 22, 2018 | $38,581 | -57.84% | 492 |
| Tue, Oct 23, 2018 | $52,099 | + 35.04% | 492 |
| Wed, Oct 24, 2018 | $43,389 | -16.72% | 492 |
| Thu, Oct 25, 2018 | $39,672 | -8.57% | 492 |
| Fri, Oct 26, 2018 | $44,901 | + 13.18% | 222 |
| Sat, Oct 27, 2018 | $63,733 | + 41.94% | 222 |
| Sun, Oct 28, 2018 | $41,951 | -34.18% | 222 |
| Mon, Oct 29, 2018 | $14,712 | -64.93% | 222 |
| Tue, Oct 30, 2018 | $21,276 | + 44.62% | 222 |
| Wed, Oct 31, 2018 | $17,948 | -15.64% | 222 |
| Thu, Nov 1, 2018 | $16,649 | -7.24% | 222 |
| Fri, Nov 2, 2018 | $19,265 | + 15.71% | 102 |
| Sat, Nov 3, 2018 | $30,267 | + 57.11% | 102 |
| Sun, Nov 4, 2018 | $16,099 | -46.81% | 102 |
| Mon, Nov 5, 2018 | $6,933 | -56.94% | 102 |
| Tue, Nov 6, 2018 | $10,122 | + 46.00% | 102 |
| Wed, Nov 7, 2018 | $8,069 | -20.28% | 102 |
| Thu, Nov 8, 2018 | $8,022 | -0.58% | 102 |
| Fri, Nov 9, 2018 | $19,262 | + 140.11% | 127 |
| Sat, Nov 10, 2018 | $29,136 | + 51.26% | 127 |
| Sun, Nov 11, 2018 | $20,614 | -29.25% | 127 |
| Mon, Nov 12, 2018 | $10,409 | -49.51% | 127 |
| Tue, Nov 13, 2018 | $8,010 | -23.05% | 127 |
| Wed, Nov 14, 2018 | $6,529 | -18.49% | 127 |
| Thu, Nov 15, 2018 | $6,944 | + 6.36% | 127 |
| Fri, Nov 16, 2018 | $10,068 | + 44.99% | 101 |
| Sat, Nov 17, 2018 | $13,420 | + 33.29% | 101 |
| Sun, Nov 18, 2018 | $10,366 | -22.76% | 101 |
| Mon, Nov 19, 2018 | $4,970 | -52.05% | 101 |
| Tue, Nov 20, 2018 | $7,422 | + 49.34% | 101 |
| Wed, Nov 21, 2018 | $3,561 | -52.02% | 101 |
| Thu, Nov 22, 2018 | $2,608 | -26.76% | 101 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| American Assassin | Sep 14, 2017 | $33M |
| The Accountant | Oct 13, 2016 | $44M |
| Triple 9 | Feb 19, 2016 | $20M |
| Sleepless | Jan 12, 2017 | $30M |
| The Hitman's Bodyguard | Aug 16, 2017 | $30M |
| Money Monster | May 12, 2016 | $27M |
| The Girl on the Train | Oct 5, 2016 | $45M |
| The Snowman | Aug 24, 2017 | $35M |
Week 1: $21.82M
Week 2: $14.78M
Investor Share: $8.13M
Week 3+: $17.85M
Investor Share: $8.92M
$44.08M (44.74%)
Investor Share: $15.43M
Budget: $20M
P&A: $20M
Gross: $97.63M
Net: $45.57M
Costs: $40M
Profit: $5.57M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.