Domestic Total: 3.65M
Opening Weekend: 1.59M
Legs: 2.30
Overview: It's Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey, under contract to the infamous Howard Hughes, arrives in Los Angeles. At the airport, she meets her driver Frank Forbes, who is engaged to be married to his seventh grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes' number one rule: No employee is allowed to have any relationship whatsoever with a contract actress. Hughes' behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Wed, Nov 23, 2016 | $307,888 | + 0.00% | 2382 |
| Thu, Nov 24, 2016 | $279,181 | -9.32% | 2382 |
| Fri, Nov 25, 2016 | $597,982 | + 114.19% | 2382 |
| Sat, Nov 26, 2016 | $626,483 | + 4.77% | 2382 |
| Sun, Nov 27, 2016 | $365,160 | -41.71% | 2382 |
| Mon, Nov 28, 2016 | $132,979 | -63.58% | 2382 |
| Tue, Nov 29, 2016 | $200,006 | + 50.40% | 2382 |
| Wed, Nov 30, 2016 | $138,908 | -30.55% | 2382 |
| Thu, Dec 1, 2016 | $119,068 | -14.28% | 2382 |
| Fri, Dec 2, 2016 | $170,782 | + 43.43% | 2386 |
| Sat, Dec 3, 2016 | $229,926 | + 34.63% | 2386 |
| Sun, Dec 4, 2016 | $142,350 | -38.09% | 2386 |
| Mon, Dec 5, 2016 | $58,485 | -58.91% | 2386 |
| Tue, Dec 6, 2016 | $100,357 | + 71.59% | 2386 |
| Wed, Dec 7, 2016 | $61,379 | -38.84% | 2386 |
| Thu, Dec 8, 2016 | $50,045 | -18.47% | 2386 |
| Fri, Dec 9, 2016 | $12,543 | -74.94% | 178 |
| Sat, Dec 10, 2016 | $16,398 | + 30.73% | 178 |
| Sun, Dec 11, 2016 | $8,274 | -49.54% | 178 |
| Mon, Dec 12, 2016 | $6,563 | -20.68% | 178 |
| Tue, Dec 13, 2016 | $8,212 | + 25.13% | 178 |
| Wed, Dec 14, 2016 | $4,979 | -39.37% | 178 |
| Thu, Dec 15, 2016 | $4,776 | -4.08% | 178 |
| Fri, Dec 16, 2016 | $1,489 | -68.82% | 44 |
| Sat, Dec 17, 2016 | $2,047 | + 37.47% | 44 |
| Sun, Dec 18, 2016 | $1,576 | -23.01% | 44 |
| Mon, Dec 19, 2016 | $987 | -37.37% | 44 |
| Tue, Dec 20, 2016 | $1,655 | + 67.68% | 44 |
| Wed, Dec 21, 2016 | $703 | -57.52% | 34 |
| Thu, Dec 22, 2016 | $1,025 | + 45.80% | 34 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Paper Towns | Jun 18, 2015 | $12M |
| The Choice | Feb 4, 2016 | $10M |
| Me Before You | Jun 1, 2016 | $20M |
| How to Be Single | Feb 8, 2016 | $38M |
| Ben-Hur | Aug 17, 2016 | $100M |
| The Light Between Oceans | Sep 2, 2016 | $20M |
| Mother's Day | Apr 28, 2016 | $25M |
| Bridget Jones's Baby | Sep 14, 2016 | $35M |
Week 1: $2.51M
Week 2: $959.88K
Investor Share: $527.93K
Week 3+: $182.65K
Investor Share: $91.33K
$219.24K (5.66%)
Investor Share: $76.73K
Budget: $25M
P&A: $25M
Gross: $3.87M
Net: $2.2M
Costs: $50M
Profit: $-47.8M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.