Movie Information
Domestic Total: 52.86M
Opening Weekend: 17.89M
Legs: 2.96
Overview: When her husband suddenly dumps her, longtime dedicated housewife Deanna turns regret into re-set by going back to college... landing in the same class and school as her daughter, who's not entirely sold on the idea. Plunging headlong into the campus experience, the increasingly outspoken Deanna – now Dee Rock – embraces freedom, fun, and frat boys on her own terms, finding her true self in a senior year no one ever expected.
TMDB
IMDB
Metacritic
RT Tomato
RT Popcorn
Letterboxd
Daily Table
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, May 11, 2018 | $4,935,225 | + 0.00% | 3656 |
| Sat, May 12, 2018 | $6,070,432 | + 23.00% | 3656 |
| Sun, May 13, 2018 | $6,880,418 | + 13.34% | 3656 |
| Mon, May 14, 2018 | $1,276,541 | -81.45% | 3656 |
| Tue, May 15, 2018 | $1,896,487 | + 48.56% | 3656 |
| Wed, May 16, 2018 | $1,224,238 | -35.45% | 3656 |
| Thu, May 17, 2018 | $1,028,166 | -16.02% | 3656 |
| Fri, May 18, 2018 | $2,209,845 | + 114.93% | 3656 |
| Sat, May 19, 2018 | $3,261,482 | + 47.59% | 3656 |
| Sun, May 20, 2018 | $2,132,523 | -34.61% | 3656 |
| Mon, May 21, 2018 | $736,717 | -65.45% | 3656 |
| Tue, May 22, 2018 | $1,039,155 | + 41.05% | 3656 |
| Wed, May 23, 2018 | $676,119 | -34.94% | 3656 |
| Thu, May 24, 2018 | $617,638 | -8.65% | 3656 |
| Fri, May 25, 2018 | $1,392,374 | + 125.44% | 2937 |
| Sat, May 26, 2018 | $1,982,032 | + 42.35% | 2937 |
| Sun, May 27, 2018 | $2,005,084 | + 1.16% | 2937 |
| Mon, May 28, 2018 | $1,496,263 | -25.38% | 2937 |
| Tue, May 29, 2018 | $801,547 | -46.43% | 2937 |
| Wed, May 30, 2018 | $628,941 | -21.53% | 2937 |
| Thu, May 31, 2018 | $554,403 | -11.85% | 2937 |
| Fri, Jun 1, 2018 | $1,061,757 | + 91.51% | 2511 |
| Sat, Jun 2, 2018 | $1,496,286 | + 40.93% | 2511 |
| Sun, Jun 3, 2018 | $946,582 | -36.74% | 2511 |
| Mon, Jun 4, 2018 | $417,324 | -55.91% | 2511 |
| Tue, Jun 5, 2018 | $642,581 | + 53.98% | 2511 |
| Wed, Jun 6, 2018 | $432,672 | -32.67% | 2511 |
| Thu, Jun 7, 2018 | $318,745 | -26.33% | 2511 |
| Fri, Jun 8, 2018 | $645,715 | + 102.58% | 1842 |
| Sat, Jun 9, 2018 | $931,419 | + 44.25% | 1842 |
| Sun, Jun 10, 2018 | $590,008 | -36.65% | 1842 |
| Mon, Jun 11, 2018 | $272,110 | -53.88% | 1842 |
| Tue, Jun 12, 2018 | $382,518 | + 40.57% | 1842 |
| Wed, Jun 13, 2018 | $258,004 | -32.55% | 1842 |
| Thu, Jun 14, 2018 | $160,417 | -37.82% | 1842 |
| Fri, Jun 15, 2018 | $161,643 | + 0.76% | 608 |
| Sat, Jun 16, 2018 | $192,118 | + 18.85% | 608 |
| Sun, Jun 17, 2018 | $94,608 | -50.76% | 608 |
| Mon, Jun 18, 2018 | $65,279 | -31.00% | 608 |
| Tue, Jun 19, 2018 | $85,305 | + 30.68% | 608 |
| Wed, Jun 20, 2018 | $70,019 | -17.92% | 608 |
| Thu, Jun 21, 2018 | $50,713 | -27.57% | 608 |
| Fri, Jun 22, 2018 | $35,921 | -29.17% | 188 |
| Sat, Jun 23, 2018 | $54,878 | + 52.77% | 188 |
| Sun, Jun 24, 2018 | $30,973 | -43.56% | 188 |
| Mon, Jun 25, 2018 | $13,229 | -57.29% | 188 |
| Tue, Jun 26, 2018 | $18,050 | + 36.44% | 188 |
| Wed, Jun 27, 2018 | $15,584 | -13.66% | 188 |
| Thu, Jun 28, 2018 | $13,825 | -11.29% | 188 |
| Fri, Jun 29, 2018 | $19,266 | + 39.36% | 118 |
| Sat, Jun 30, 2018 | $26,816 | + 39.19% | 118 |
| Sun, Jul 1, 2018 | $18,809 | -29.86% | 118 |
| Mon, Jul 2, 2018 | $11,228 | -40.31% | 118 |
| Tue, Jul 3, 2018 | $11,848 | + 5.52% | 118 |
| Wed, Jul 4, 2018 | $11,183 | -5.61% | 118 |
| Thu, Jul 5, 2018 | $9,884 | -11.62% | 118 |
| Fri, Jul 6, 2018 | $33,759 | + 241.55% | 152 |
| Sat, Jul 7, 2018 | $43,498 | + 28.85% | 152 |
| Sun, Jul 8, 2018 | $33,178 | -23.73% | 152 |
| Mon, Jul 9, 2018 | $14,961 | -54.91% | 152 |
| Tue, Jul 10, 2018 | $19,824 | + 32.50% | 152 |
| Wed, Jul 11, 2018 | $16,328 | -17.64% | 152 |
| Thu, Jul 12, 2018 | $15,576 | -4.61% | 152 |
| Fri, Jul 13, 2018 | $23,414 | + 50.32% | 141 |
| Sat, Jul 14, 2018 | $30,064 | + 28.40% | 141 |
| Sun, Jul 15, 2018 | $23,043 | -23.35% | 141 |
| Mon, Jul 16, 2018 | $11,527 | -49.98% | 141 |
| Tue, Jul 17, 2018 | $13,266 | + 15.09% | 141 |
| Wed, Jul 18, 2018 | $11,541 | -13.00% | 141 |
| Thu, Jul 19, 2018 | $11,790 | + 2.16% | 141 |
| Fri, Jul 20, 2018 | $15,625 | + 32.53% | 111 |
| Sat, Jul 21, 2018 | $21,730 | + 39.07% | 111 |
| Sun, Jul 22, 2018 | $16,801 | -22.68% | 111 |
| Mon, Jul 23, 2018 | $7,222 | -57.01% | 111 |
| Tue, Jul 24, 2018 | $9,018 | + 24.87% | 111 |
| Wed, Jul 25, 2018 | $8,134 | -9.80% | 111 |
| Thu, Jul 26, 2018 | $8,031 | -1.27% | 111 |
| Fri, Jul 27, 2018 | $9,449 | + 17.66% | 72 |
| Sat, Jul 28, 2018 | $13,650 | + 44.46% | 72 |
| Sun, Jul 29, 2018 | $10,169 | -25.50% | 72 |
| Mon, Jul 30, 2018 | $5,027 | -50.57% | 72 |
| Tue, Jul 31, 2018 | $6,361 | + 26.54% | 72 |
| Wed, Aug 1, 2018 | $5,214 | -18.03% | 72 |
| Thu, Aug 2, 2018 | $4,914 | -5.75% | 72 |
Cast
Comps
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Keeping Up with the Joneses | Oct 20, 2016 | $40M |
| Love the Coopers | Nov 12, 2015 | $17M |
| Ride Along 2 | Jan 14, 2016 | $40M |
| Daddy's Home | Dec 25, 2015 | $50M |
| My Big Fat Greek Wedding 2 | Mar 23, 2016 | $18M |
| Central Intelligence | Jun 16, 2016 | $50M |
| The Intern | Sep 23, 2015 | $35M |
| Barbershop: The Next Cut | Apr 15, 2016 | $20M |
Profitability Breakdown
Domestic
Week 1: $23.31M
Week 2: $10.67M
Investor Share: $5.87M
Week 3+: $18.87M
Investor Share: $9.44M
International
$12.8M (19.50%)
Investor Share: $4.48M
Costs
Budget: $30M
P&A: $30M
Breakdown
Gross: $65.66M
Net: $33.77M
Costs: $60M
Profit
Profit: $-26.23M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.
