Domestic Total: 22.17M
Opening Weekend: 10.01M
Legs: 2.21
Overview: Two female friends with very different ideals decide to start a beauty company together. One is more practical, while the other wants to earn her fortune and live a lavish lifestyle.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Jan 10, 2020 | $3,900,185 | + 0.00% | 3078 |
| Sat, Jan 11, 2020 | $3,780,873 | -3.06% | 3078 |
| Sun, Jan 12, 2020 | $2,330,214 | -38.37% | 3078 |
| Mon, Jan 13, 2020 | $615,580 | -73.58% | 3078 |
| Tue, Jan 14, 2020 | $1,250,186 | + 103.09% | 3078 |
| Wed, Jan 15, 2020 | $656,521 | -47.49% | 3078 |
| Thu, Jan 16, 2020 | $550,029 | -16.22% | 3078 |
| Fri, Jan 17, 2020 | $1,210,069 | + 120.00% | 3081 |
| Sat, Jan 18, 2020 | $1,594,932 | + 31.81% | 3081 |
| Sun, Jan 19, 2020 | $1,235,409 | -22.54% | 3081 |
| Mon, Jan 20, 2020 | $739,792 | -40.12% | 3081 |
| Tue, Jan 21, 2020 | $541,303 | -26.83% | 3081 |
| Wed, Jan 22, 2020 | $317,032 | -41.43% | 3081 |
| Thu, Jan 23, 2020 | $274,904 | -13.29% | 3081 |
| Fri, Jan 24, 2020 | $441,891 | + 60.74% | 1723 |
| Sat, Jan 25, 2020 | $687,868 | + 55.66% | 1723 |
| Sun, Jan 26, 2020 | $375,067 | -45.47% | 1723 |
| Mon, Jan 27, 2020 | $109,964 | -70.68% | 1723 |
| Tue, Jan 28, 2020 | $209,778 | + 90.77% | 1723 |
| Wed, Jan 29, 2020 | $126,034 | -39.92% | 1723 |
| Thu, Jan 30, 2020 | $108,815 | -13.66% | 1723 |
| Fri, Jan 31, 2020 | $158,558 | + 45.71% | 665 |
| Sat, Feb 1, 2020 | $260,143 | + 64.07% | 665 |
| Sun, Feb 2, 2020 | $81,546 | -68.65% | 665 |
| Mon, Feb 3, 2020 | $46,020 | -43.57% | 665 |
| Tue, Feb 4, 2020 | $75,864 | + 64.85% | 665 |
| Wed, Feb 5, 2020 | $47,575 | -37.29% | 665 |
| Thu, Feb 6, 2020 | $37,721 | -20.71% | 665 |
| Fri, Feb 7, 2020 | $57,557 | + 52.59% | 295 |
| Sat, Feb 8, 2020 | $94,501 | + 64.19% | 295 |
| Sun, Feb 9, 2020 | $54,909 | -41.90% | 295 |
| Mon, Feb 10, 2020 | $17,787 | -67.61% | 295 |
| Tue, Feb 11, 2020 | $29,821 | + 67.66% | 295 |
| Wed, Feb 12, 2020 | $20,320 | -31.86% | 295 |
| Thu, Feb 13, 2020 | $14,374 | -29.26% | 295 |
| Fri, Feb 14, 2020 | $32,409 | + 125.47% | 122 |
| Sat, Feb 15, 2020 | $31,119 | -3.98% | 122 |
| Sun, Feb 16, 2020 | $22,787 | -26.77% | 122 |
| Mon, Feb 17, 2020 | $10,226 | -55.12% | 122 |
| Tue, Feb 18, 2020 | $7,704 | -24.66% | 122 |
| Wed, Feb 19, 2020 | $6,738 | -12.54% | 122 |
| Thu, Feb 20, 2020 | $5,389 | -20.02% | 122 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| The Night Before | Nov 20, 2015 | $25M |
| Dope | Jun 19, 2015 | $7M |
| Vacation | Jul 28, 2015 | $31M |
| Magic Mike XXL | Jul 1, 2015 | $15M |
| Booksmart | May 24, 2019 | $6M |
| Stuber | Jul 11, 2019 | $16M |
| Dirty Grandpa | Jan 20, 2016 | $12M |
| Action Point | Jun 1, 2018 | $19M |
Week 1: $13.08M
Week 2: $5.91M
Investor Share: $3.25M
Week 3+: $3.17M
Investor Share: $1.59M
$4.39M (16.54%)
Investor Share: $1.54M
Budget: $29M
P&A: $29M
Gross: $26.56M
Net: $14.23M
Costs: $58M
Profit: $-43.77M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.