Movie Information
Domestic Total: 22.41M
Opening Weekend: 9.4M
Legs: 2.48
Overview: Ramona becomes crippled by grief after her husband dies in a car accident, leaving her to care for her two children alone in her rural farmhouse. Her sadness soon turns to fear when a spectral woman in black appears on her front lawn, warning her 'today's the day'. As the mysterious figure creeps closer and closer to the house, Ramona realizes she must protect her children from the evil who simply won't leave them alone.
TMDB
IMDB
Metacritic
RT Tomato
RT Popcorn
Letterboxd
Daily Table
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Mar 27, 2025 | $870,000 | + 0.00% | 2500 |
| Fri, Mar 28, 2025 | $3,669,845 | + 321.82% | 2842 |
| Sat, Mar 29, 2025 | $3,525,595 | -3.93% | 2842 |
| Sun, Mar 30, 2025 | $2,199,815 | -37.60% | 2842 |
| Mon, Mar 31, 2025 | $753,860 | -65.73% | 2842 |
| Tue, Apr 1, 2025 | $908,915 | + 20.57% | 2842 |
| Wed, Apr 2, 2025 | $561,560 | -38.22% | 2842 |
| Thu, Apr 3, 2025 | $547,395 | -2.52% | 2842 |
| Fri, Apr 4, 2025 | $1,318,135 | + 140.80% | 2845 |
| Sat, Apr 5, 2025 | $2,002,915 | + 51.95% | 2845 |
| Sun, Apr 6, 2025 | $1,197,670 | -40.20% | 2845 |
| Mon, Apr 7, 2025 | $378,540 | -68.39% | 2845 |
| Tue, Apr 8, 2025 | $537,395 | + 41.97% | 2845 |
| Wed, Apr 9, 2025 | $376,215 | -29.99% | 2845 |
| Thu, Apr 10, 2025 | $275,005 | -26.90% | 2845 |
| Fri, Apr 11, 2025 | $616,575 | + 124.21% | 2134 |
| Sat, Apr 12, 2025 | $942,905 | + 52.93% | 2134 |
| Sun, Apr 13, 2025 | $539,990 | -42.73% | 2134 |
| Mon, Apr 14, 2025 | $200,565 | -62.86% | 2134 |
| Tue, Apr 15, 2025 | $266,845 | + 33.05% | 2134 |
| Wed, Apr 16, 2025 | $209,985 | -21.31% | 2134 |
| Thu, Apr 17, 2025 | $157,645 | -24.93% | 2134 |
| Fri, Apr 18, 2025 | $271,220 | + 72.04% | 1171 |
| Sat, Apr 19, 2025 | $309,370 | + 14.07% | 1171 |
| Sun, Apr 20, 2025 | $166,085 | -46.32% | 1171 |
| Mon, Apr 21, 2025 | $93,680 | -43.60% | 1171 |
| Tue, Apr 22, 2025 | $85,540 | -8.69% | 1171 |
| Wed, Apr 23, 2025 | $66,460 | -22.31% | 1171 |
| Thu, Apr 24, 2025 | $31,795 | -52.16% | 1171 |
| Fri, Apr 25, 2025 | $45,590 | + 43.39% | 287 |
| Sat, Apr 26, 2025 | $75,950 | + 66.59% | 287 |
| Sun, Apr 27, 2025 | $32,015 | -57.85% | 287 |
| Mon, Apr 28, 2025 | $11,115 | -65.28% | 287 |
| Tue, Apr 29, 2025 | $11,945 | + 7.47% | 287 |
| Wed, Apr 30, 2025 | $9,955 | -16.66% | 287 |
| Thu, May 1, 2025 | $7,895 | -20.69% | 287 |
Cast
| Name | Character |
|---|---|
| Danielle Deadwyler | Ramona |
| Okwui Okpokwasili | Woman |
| Peyton Jackson | Taylor |
| Estella Kahiha | Annie |
| Russell Hornsby | David |
| Chad Pitter | Taylor (Adult) |
Comps
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Escape Room | Jan 3, 2019 | $9M |
| Phoenix Forgotten | Apr 21, 2017 | $3M |
| Escape Room: Tournament of Champions | Jul 1, 2021 | $15M |
| It Comes at Night | Jun 9, 2017 | $5M |
| The Boy | Jan 22, 2016 | $10M |
| Imaginary | Mar 6, 2024 | $13M |
| The Visit | Sep 10, 2015 | $5M |
| Happy Death Day | Oct 12, 2017 | $5M |
Profitability Breakdown
Domestic
Week 1: $12.49M
Week 2: $6.36M
Investor Share: $3.5M
Week 3+: $4.43M
Investor Share: $2.21M
International
$905.52K (3.74%)
Investor Share: $316.93K
Costs
Budget: $12M
P&A: $12M
Breakdown
Gross: $23.31M
Net: $13.52M
Costs: $24M
Profit
Profit: $-10.48M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.
Production Companies
