Movie Information
Domestic Total: 12.31M
Opening Weekend: 4.54M
Legs: 2.71
Overview: Matt Walsh goes deep undercover in the world of diversity, equity, and inclusion. Prepare to be shocked by how far race hustlers will go and how much further Matt Walsh will go to expose the grift, uncovering absurdities that will leave you laughing.
TMDB
IMDB
Metacritic
RT Tomato
RT Popcorn
Letterboxd
Daily Table
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Sep 13, 2024 | $1,959,873 | + 0.00% | 1517 |
| Sat, Sep 14, 2024 | $1,553,795 | -20.72% | 1517 |
| Sun, Sep 15, 2024 | $1,030,395 | -33.69% | 1517 |
| Mon, Sep 16, 2024 | $470,257 | -54.36% | 1517 |
| Tue, Sep 17, 2024 | $576,586 | + 22.61% | 1517 |
| Wed, Sep 18, 2024 | $474,821 | -17.65% | 1517 |
| Thu, Sep 19, 2024 | $405,780 | -14.54% | 1517 |
| Fri, Sep 20, 2024 | $808,304 | + 99.20% | 1600 |
| Sat, Sep 21, 2024 | $1,016,120 | + 25.71% | 1600 |
| Sun, Sep 22, 2024 | $641,517 | -36.87% | 1600 |
| Mon, Sep 23, 2024 | $263,262 | -58.96% | 1600 |
| Tue, Sep 24, 2024 | $333,907 | + 26.83% | 1600 |
| Wed, Sep 25, 2024 | $258,249 | -22.66% | 1600 |
| Thu, Sep 26, 2024 | $168,616 | -34.71% | 1600 |
| Fri, Sep 27, 2024 | $352,326 | + 108.95% | 1230 |
| Sat, Sep 28, 2024 | $470,064 | + 33.42% | 1230 |
| Sun, Sep 29, 2024 | $278,952 | -40.66% | 1230 |
| Mon, Sep 30, 2024 | $116,658 | -58.18% | 1230 |
| Tue, Oct 1, 2024 | $121,756 | + 4.37% | 1230 |
| Wed, Oct 2, 2024 | $108,692 | -10.73% | 1230 |
| Thu, Oct 3, 2024 | $65,468 | -39.77% | 1230 |
| Fri, Oct 4, 2024 | $128,714 | + 96.61% | 562 |
| Sat, Oct 5, 2024 | $158,328 | + 23.01% | 562 |
| Sun, Oct 6, 2024 | $99,184 | -37.36% | 562 |
| Mon, Oct 7, 2024 | $46,094 | -53.53% | 562 |
| Tue, Oct 8, 2024 | $54,579 | + 18.41% | 562 |
| Wed, Oct 9, 2024 | $42,058 | -22.94% | 562 |
| Thu, Oct 10, 2024 | $30,751 | -26.88% | 562 |
| Fri, Oct 11, 2024 | $37,898 | + 23.24% | 207 |
| Sat, Oct 12, 2024 | $50,921 | + 34.36% | 207 |
| Sun, Oct 13, 2024 | $40,094 | -21.26% | 207 |
| Mon, Oct 14, 2024 | $21,057 | -47.48% | 207 |
| Tue, Oct 15, 2024 | $15,681 | -25.53% | 207 |
| Wed, Oct 16, 2024 | $12,646 | -19.35% | 207 |
| Thu, Oct 17, 2024 | $10,018 | -20.78% | 207 |
| Fri, Oct 18, 2024 | $14,080 | + 40.55% | 88 |
| Sat, Oct 19, 2024 | $14,708 | + 4.46% | 88 |
| Sun, Oct 20, 2024 | $8,894 | -39.53% | 88 |
| Mon, Oct 21, 2024 | $4,025 | -54.74% | 88 |
| Tue, Oct 22, 2024 | $5,204 | + 29.29% | 88 |
| Wed, Oct 23, 2024 | $3,884 | -25.37% | 88 |
| Thu, Oct 24, 2024 | $3,534 | -9.01% | 88 |
| Fri, Oct 25, 2024 | $3,229 | -8.63% | 36 |
| Sat, Oct 26, 2024 | $5,228 | + 61.91% | 36 |
| Sun, Oct 27, 2024 | $2,965 | -43.29% | 36 |
| Mon, Oct 28, 2024 | $2,001 | -32.51% | 36 |
| Tue, Oct 29, 2024 | $2,898 | + 44.83% | 36 |
| Wed, Oct 30, 2024 | $2,497 | -13.84% | 36 |
| Thu, Oct 31, 2024 | $1,899 | -23.95% | 36 |
| Fri, Nov 1, 2024 | $2,759 | + 45.29% | 13 |
| Sat, Nov 2, 2024 | $4,198 | + 52.16% | 13 |
| Sun, Nov 3, 2024 | $2,327 | -44.57% | 13 |
| Mon, Nov 4, 2024 | $1,215 | -47.79% | 13 |
| Tue, Nov 5, 2024 | $813 | -33.09% | 13 |
| Wed, Nov 6, 2024 | $782 | -3.81% | 13 |
| Thu, Nov 7, 2024 | $1,037 | + 32.61% | 13 |
Cast
| Name | Character |
|---|---|
| Matt Walsh | Self |
| Robin DiAngelo | Self |
| Regina Jackson | Self |
| Saira Rao | Self |
| Regan Byrd | Self |
| Phil McGraw | Self (archive footage) |
Comps
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Masterminds | Sep 29, 2016 | $25M |
| Born in China | Aug 12, 2016 | $0 |
| Joy | Dec 24, 2015 | $60M |
| Vindicating Trump | Aug 27, 2024 | $0 |
| Summer of Soul (...Or, When the Revolution Could Not Be Televised) | Jul 2, 2021 | $0 |
| Kevin Hart: What Now? | Oct 14, 2016 | $10M |
| After Death | Oct 26, 2023 | $40M |
| Death of a Nation | Aug 3, 2018 | $6M |
Profitability Breakdown
Domestic
Week 1: $6.47M
Week 2: $3.49M
Investor Share: $1.92M
Week 3+: $2.35M
Investor Share: $1.18M
International
$N/A (0.00%)
Investor Share: $N/A
Costs
Budget: $3M
P&A: $3M
Breakdown
Gross: $12.31M
Net: $6.98M
Costs: $6M
Profit
Profit: $977.45K
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.
