Domestic Total: 20.56M
Opening Weekend: 9.43M
Legs: 2.27
Overview: Sparks fly in all directions as marketing maven Kelly Jones, brought in to fix NASA's public image, wreaks havoc on Apollo 11 launch director Cole Davis' already difficult task of putting a man on the moon. When the White House deems the mission too important to fail, Jones is directed to stage a fake moon landing as backup, and the countdown truly begins.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Jul 11, 2024 | $875,000 | + 0.00% | 2974 |
| Fri, Jul 12, 2024 | $4,476,129 | + 411.56% | 3356 |
| Sat, Jul 13, 2024 | $3,025,000 | -32.42% | 3356 |
| Sun, Jul 14, 2024 | $1,925,486 | -36.35% | 3356 |
| Mon, Jul 15, 2024 | $810,107 | -57.93% | 3356 |
| Tue, Jul 16, 2024 | $1,416,650 | + 74.87% | 3356 |
| Wed, Jul 17, 2024 | $790,915 | -44.17% | 3356 |
| Thu, Jul 18, 2024 | $600,296 | -24.10% | 3356 |
| Fri, Jul 19, 2024 | $969,752 | + 61.55% | 3356 |
| Sat, Jul 20, 2024 | $1,398,984 | + 44.26% | 3356 |
| Sun, Jul 21, 2024 | $942,017 | -32.66% | 3356 |
| Mon, Jul 22, 2024 | $422,433 | -55.16% | 3356 |
| Tue, Jul 23, 2024 | $753,738 | + 78.43% | 3356 |
| Wed, Jul 24, 2024 | $537,305 | -28.71% | 3356 |
| Thu, Jul 25, 2024 | $315,659 | -41.25% | 3356 |
| Fri, Jul 26, 2024 | $218,583 | -30.75% | 1314 |
| Sat, Jul 27, 2024 | $319,554 | + 46.19% | 1314 |
| Sun, Jul 28, 2024 | $230,168 | -27.97% | 1314 |
| Mon, Jul 29, 2024 | $122,756 | -46.67% | 1314 |
| Tue, Jul 30, 2024 | $184,301 | + 50.14% | 1314 |
| Wed, Jul 31, 2024 | $135,125 | -26.68% | 1314 |
| Thu, Aug 1, 2024 | $93,350 | -30.92% | 1314 |
| Fri, Aug 2, 2024 | $102,689 | + 10.00% | 420 |
| Sat, Aug 3, 2024 | $143,467 | + 39.71% | 420 |
| Sun, Aug 4, 2024 | $104,502 | -27.16% | 420 |
| Mon, Aug 5, 2024 | $41,863 | -59.94% | 420 |
| Tue, Aug 6, 2024 | $52,504 | + 25.42% | 420 |
| Wed, Aug 7, 2024 | $36,106 | -31.23% | 420 |
| Thu, Aug 8, 2024 | $31,627 | -12.41% | 420 |
| Fri, Aug 9, 2024 | $37,235 | + 17.73% | 193 |
| Sat, Aug 10, 2024 | $48,894 | + 31.31% | 193 |
| Sun, Aug 11, 2024 | $28,218 | -42.29% | 193 |
| Mon, Aug 12, 2024 | $10,765 | -61.85% | 193 |
| Tue, Aug 13, 2024 | $16,589 | + 54.10% | 193 |
| Wed, Aug 14, 2024 | $13,462 | -18.85% | 193 |
| Thu, Aug 15, 2024 | $9,605 | -28.65% | 193 |
| Fri, Aug 16, 2024 | $25,627 | + 166.81% | 123 |
| Sat, Aug 17, 2024 | $25,364 | -1.03% | 123 |
| Sun, Aug 18, 2024 | $14,053 | -44.59% | 123 |
| Mon, Aug 19, 2024 | $4,505 | -67.94% | 123 |
| Tue, Aug 20, 2024 | $7,324 | + 62.57% | 123 |
| Wed, Aug 21, 2024 | $5,539 | -24.37% | 123 |
| Thu, Aug 22, 2024 | $8,330 | + 50.39% | 123 |
| Fri, Aug 23, 2024 | $15,500 | + 86.07% | 64 |
| Sat, Aug 24, 2024 | $18,808 | + 21.34% | 64 |
| Sun, Aug 25, 2024 | $8,208 | -56.36% | 64 |
| Mon, Aug 26, 2024 | $2,390 | -70.88% | 64 |
| Tue, Aug 27, 2024 | $5,503 | + 130.25% | 64 |
| Wed, Aug 28, 2024 | $3,736 | -32.11% | 64 |
| Thu, Aug 29, 2024 | $6,206 | + 66.11% | 64 |
| Fri, Aug 30, 2024 | $9,943 | + 60.22% | 42 |
| Sat, Aug 31, 2024 | $9,226 | -7.21% | 42 |
| Sun, Sep 1, 2024 | $8,799 | -4.63% | 42 |
| Mon, Sep 2, 2024 | $4,820 | -45.22% | 42 |
| Tue, Sep 3, 2024 | $1,600 | -66.80% | 42 |
| Wed, Sep 4, 2024 | $2,813 | + 75.81% | 42 |
| Thu, Sep 5, 2024 | $2,533 | -9.95% | 42 |
| Name | Character |
|---|---|
| Scarlett Johansson | Kelly Jones |
| Channing Tatum | Cole Davis |
| Woody Harrelson | Moe Berkus |
| Ray Romano | Henry Smalls |
| Jim Rash | Lance Vespertine |
| Anna Garcia | Ruby Martin |
| Donald Watkins | Stu Bryce |
| Noah Robbins | Don Harper |
| Christian Clemenson | Walter |
| Colin Woodell | Buzz Aldrin |
| Nick Dillenburg | Neil Armstrong |
| Christian Zuber | Michael Collins |
| Gene Jones | Senator Hopp |
| Joe Chrest | Senator Vanning |
| Stephanie Kurtzuba | Jolene Vanning |
| Colin Jost | Senator Cook |
| Dariusz Wolski | Edvard |
| Peter Jacobson | Chuck Meadows |
| Lauren Revard | Ella |
| Njema Williams | Wolfie’s Joe |
| Gary Weeks | Neil Brown |
| Todd Allen Durkin | Phil Hunley |
| Christian Grey Moore | Kelly’s Photographer |
| Kade Pittman | Fake Neil |
| Chris Vroman | Zack Tanner |
| Victor Garber | Senator Hedges (uncredited) |
| Kyle S. Brown | Secret Service Agent (uncredited) |
| Walter Cronkite | Self (archive footage) |
| Bill Barrett | Cole Look-A-Like |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Book Club: The Next Chapter | May 11, 2023 | $20M |
| Home Again | Sep 7, 2017 | $12M |
| Mother's Day | Apr 28, 2016 | $25M |
| Yesterday | Jun 26, 2019 | $26M |
| Book Club | May 18, 2018 | $10M |
| Ticket to Paradise | Sep 8, 2022 | $20M |
| Last Christmas | Nov 7, 2019 | $30M |
| Isn't It Romantic | Feb 13, 2019 | $31M |
Week 1: $13.32M
Week 2: $5.62M
Investor Share: $3.09M
Week 3+: $2.49M
Investor Share: $1.24M
$17.76M (45.31%)
Investor Share: $6.22M
Budget: $100M
P&A: $100M
Gross: $38.31M
Net: $18.54M
Costs: $200M
Profit: $-181.46M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.