Domestic Total: 17.74M
Opening Weekend: 6.02M
Legs: 2.95
Overview: Max, a macho, solitary Rottweiler police dog is ordered to go undercover as a primped show dog in a prestigious Dog Show, along with his human partner, to avert a disaster from happening.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, May 18, 2018 | $1,413,979 | + 0.00% | 3212 |
| Sat, May 19, 2018 | $2,760,475 | + 95.23% | 3212 |
| Sun, May 20, 2018 | $1,849,518 | -33.00% | 3212 |
| Mon, May 21, 2018 | $460,101 | -75.12% | 3212 |
| Tue, May 22, 2018 | $501,510 | + 9.00% | 3212 |
| Wed, May 23, 2018 | $301,092 | -39.96% | 3212 |
| Thu, May 24, 2018 | $308,050 | + 2.31% | 3212 |
| Fri, May 25, 2018 | $732,168 | + 137.68% | 3212 |
| Sat, May 26, 2018 | $1,234,772 | + 68.65% | 3212 |
| Sun, May 27, 2018 | $1,300,225 | + 5.30% | 3212 |
| Mon, May 28, 2018 | $1,063,185 | -18.23% | 3212 |
| Tue, May 29, 2018 | $436,942 | -58.90% | 3212 |
| Wed, May 30, 2018 | $371,400 | -15.00% | 3212 |
| Thu, May 31, 2018 | $342,064 | -7.90% | 3212 |
| Fri, Jun 1, 2018 | $378,612 | + 10.68% | 2327 |
| Sat, Jun 2, 2018 | $651,212 | + 72.00% | 2327 |
| Sun, Jun 3, 2018 | $497,546 | -23.60% | 2327 |
| Mon, Jun 4, 2018 | $217,386 | -56.31% | 2327 |
| Tue, Jun 5, 2018 | $319,319 | + 46.89% | 2327 |
| Wed, Jun 6, 2018 | $252,262 | -21.00% | 2327 |
| Thu, Jun 7, 2018 | $235,126 | -6.79% | 2327 |
| Fri, Jun 8, 2018 | $216,085 | -8.10% | 1148 |
| Sat, Jun 9, 2018 | $305,081 | + 41.19% | 1148 |
| Sun, Jun 10, 2018 | $250,166 | -18.00% | 1148 |
| Mon, Jun 11, 2018 | $132,588 | -47.00% | 1148 |
| Tue, Jun 12, 2018 | $182,575 | + 37.70% | 1148 |
| Wed, Jun 13, 2018 | $126,022 | -30.98% | 1148 |
| Thu, Jun 14, 2018 | $93,256 | -26.00% | 1148 |
| Fri, Jun 15, 2018 | $60,101 | -35.55% | 427 |
| Sat, Jun 16, 2018 | $67,313 | + 12.00% | 427 |
| Sun, Jun 17, 2018 | $46,200 | -31.37% | 427 |
| Mon, Jun 18, 2018 | $26,621 | -42.38% | 427 |
| Tue, Jun 19, 2018 | $41,992 | + 57.74% | 427 |
| Wed, Jun 20, 2018 | $29,930 | -28.72% | 427 |
| Thu, Jun 21, 2018 | $25,443 | -14.99% | 427 |
| Fri, Jun 22, 2018 | $22,248 | -12.56% | 135 |
| Sat, Jun 23, 2018 | $29,173 | + 31.13% | 135 |
| Sun, Jun 24, 2018 | $17,383 | -40.41% | 135 |
| Mon, Jun 25, 2018 | $10,840 | -37.64% | 135 |
| Tue, Jun 26, 2018 | $14,606 | + 34.74% | 135 |
| Wed, Jun 27, 2018 | $13,965 | -4.39% | 135 |
| Thu, Jun 28, 2018 | $17,410 | + 24.67% | 135 |
| Fri, Jun 29, 2018 | $25,711 | + 47.68% | 146 |
| Sat, Jun 30, 2018 | $31,550 | + 22.71% | 146 |
| Sun, Jul 1, 2018 | $23,770 | -24.66% | 146 |
| Mon, Jul 2, 2018 | $14,235 | -40.11% | 146 |
| Tue, Jul 3, 2018 | $18,331 | + 28.77% | 146 |
| Wed, Jul 4, 2018 | $18,505 | + 0.95% | 146 |
| Thu, Jul 5, 2018 | $18,273 | -1.25% | 146 |
| Fri, Jul 6, 2018 | $19,320 | + 5.73% | 132 |
| Sat, Jul 7, 2018 | $19,543 | + 1.15% | 132 |
| Sun, Jul 8, 2018 | $16,495 | -15.60% | 132 |
| Mon, Jul 9, 2018 | $9,550 | -42.10% | 132 |
| Tue, Jul 10, 2018 | $16,616 | + 73.99% | 132 |
| Wed, Jul 11, 2018 | $12,818 | -22.86% | 132 |
| Thu, Jul 12, 2018 | $12,001 | -6.37% | 132 |
| Fri, Jul 13, 2018 | $14,192 | + 18.26% | 120 |
| Sat, Jul 14, 2018 | $16,495 | + 16.23% | 120 |
| Sun, Jul 15, 2018 | $11,718 | -28.96% | 120 |
| Mon, Jul 16, 2018 | $6,444 | -45.01% | 120 |
| Tue, Jul 17, 2018 | $10,868 | + 68.65% | 120 |
| Wed, Jul 18, 2018 | $9,065 | -16.59% | 120 |
| Thu, Jul 19, 2018 | $8,862 | -2.24% | 120 |
| Fri, Jul 20, 2018 | $8,791 | -0.80% | 83 |
| Sat, Jul 21, 2018 | $9,343 | + 6.28% | 83 |
| Sun, Jul 22, 2018 | $7,802 | -16.49% | 83 |
| Mon, Jul 23, 2018 | $5,180 | -33.61% | 83 |
| Tue, Jul 24, 2018 | $7,162 | + 38.26% | 83 |
| Wed, Jul 25, 2018 | $9,315 | + 30.06% | 83 |
| Thu, Jul 26, 2018 | $6,788 | -27.13% | 83 |
| Name | Character |
|---|---|
| Will Arnett | Agent Frank Nicholas |
| Ludacris | Max (voice) |
| Natasha Lyonne | Mattie |
| Jordin Sparks | Daisy (voice) |
| Gabriel Iglesias | Sprinkles (voice) |
| Shaquille O'Neal | Karma (voice) |
| Omar Chaparro | Señor Gabriel |
| Stanley Tucci | Philippe (voice) |
| Oliver Tompsett | Chauncey |
| Andy Beckwith | Berne |
| RuPaul | Persephone (voice) |
| Alan Cumming | Dante (voice) |
| Anders Holm | Pigeon (voice) |
| Blake Anderson | Pigeon (voice) |
| Delia Sheppard | Socialite Faye |
| Kate Micucci | Pigeon (voice) |
| Kerry Shale | Klaus Hochauser |
| Cristina Dohmen | Kristina Fernandes |
| Daniel Eghan | Businessman |
| Clem So | The Chinese Businessman |
| Ronni Ancona | Poopsie Chow's Owner |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Keanu | Apr 29, 2016 | $15M |
| Bad Santa 2 | Nov 23, 2016 | $26M |
| Early Man | Jan 26, 2018 | $50M |
| Sherlock Gnomes | Mar 15, 2018 | $59M |
| Max | Jun 26, 2015 | $20M |
| Dope | Jun 19, 2015 | $7M |
| The Night Before | Nov 20, 2015 | $25M |
| Inside Out | Jun 17, 2015 | $175M |
Week 1: $7.59M
Week 2: $5.48M
Investor Share: $3.01M
Week 3+: $4.67M
Investor Share: $2.33M
$22.27M (55.65%)
Investor Share: $7.79M
Budget: $6M
P&A: $6M
Gross: $40.01M
Net: $17.7M
Costs: $11M
Profit: $6.7M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.