Domestic Total: 10.17M
Opening Weekend: 4.14M
Legs: 2.53
Overview: A group of eighty American workers are locked in their office and ordered by an unknown voice to participate in a twisted game.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Mar 16, 2017 | $306,000 | + 0.00% | |
| Fri, Mar 17, 2017 | $1,518,000 | + 396.08% | 1341 |
| Sat, Mar 18, 2017 | $1,576,890 | + 3.88% | 1341 |
| Sun, Mar 19, 2017 | $1,042,340 | -33.90% | 1341 |
| Mon, Mar 20, 2017 | $381,900 | -63.36% | 1341 |
| Tue, Mar 21, 2017 | $603,930 | + 58.14% | 1341 |
| Wed, Mar 22, 2017 | $347,935 | -42.39% | 1341 |
| Thu, Mar 23, 2017 | $299,570 | -13.90% | 1341 |
| Fri, Mar 24, 2017 | $552,495 | + 84.43% | 1341 |
| Sat, Mar 25, 2017 | $785,975 | + 42.26% | 1341 |
| Sun, Mar 26, 2017 | $539,900 | -31.31% | 1341 |
| Mon, Mar 27, 2017 | $204,740 | -62.08% | 1341 |
| Tue, Mar 28, 2017 | $279,015 | + 36.28% | 1341 |
| Wed, Mar 29, 2017 | $192,655 | -30.95% | 1341 |
| Thu, Mar 30, 2017 | $136,845 | -28.97% | 1341 |
| Fri, Mar 31, 2017 | $165,655 | + 21.05% | 453 |
| Sat, Apr 1, 2017 | $233,345 | + 40.86% | 453 |
| Sun, Apr 2, 2017 | $129,165 | -44.65% | 453 |
| Mon, Apr 3, 2017 | $59,770 | -53.73% | 453 |
| Tue, Apr 4, 2017 | $76,025 | + 27.20% | 453 |
| Wed, Apr 5, 2017 | $51,870 | -31.77% | 453 |
| Thu, Apr 6, 2017 | $44,570 | -14.07% | 453 |
| Fri, Apr 7, 2017 | $61,130 | + 37.16% | 186 |
| Sat, Apr 8, 2017 | $87,805 | + 43.64% | 186 |
| Sun, Apr 9, 2017 | $55,370 | -36.94% | 186 |
| Mon, Apr 10, 2017 | $24,955 | -54.93% | 186 |
| Tue, Apr 11, 2017 | $27,815 | + 11.46% | 186 |
| Wed, Apr 12, 2017 | $18,215 | -34.51% | 186 |
| Thu, Apr 13, 2017 | $15,015 | -17.57% | 186 |
| Fri, Apr 14, 2017 | $25,340 | + 68.76% | 88 |
| Sat, Apr 15, 2017 | $30,315 | + 19.63% | 88 |
| Sun, Apr 16, 2017 | $16,215 | -46.51% | 88 |
| Mon, Apr 17, 2017 | $8,145 | -49.77% | 88 |
| Tue, Apr 18, 2017 | $7,290 | -10.50% | 88 |
| Wed, Apr 19, 2017 | $7,550 | + 3.57% | 88 |
| Thu, Apr 20, 2017 | $4,995 | -33.84% | 88 |
| Fri, Apr 21, 2017 | $9,585 | + 91.89% | 47 |
| Sat, Apr 22, 2017 | $15,135 | + 57.90% | 47 |
| Sun, Apr 23, 2017 | $7,020 | -53.62% | 47 |
| Mon, Apr 24, 2017 | $2,495 | -64.46% | 47 |
| Tue, Apr 25, 2017 | $2,120 | -15.03% | 47 |
| Wed, Apr 26, 2017 | $2,105 | -0.71% | 47 |
| Thu, Apr 27, 2017 | $1,740 | -17.34% | 47 |
| Fri, Apr 28, 2017 | $12,710 | + 630.46% | 83 |
| Sat, Apr 29, 2017 | $18,930 | + 48.94% | 83 |
| Sun, Apr 30, 2017 | $12,505 | -33.94% | 83 |
| Mon, May 1, 2017 | $4,825 | -61.42% | 83 |
| Tue, May 2, 2017 | $5,110 | + 5.91% | 83 |
| Wed, May 3, 2017 | $4,425 | -13.41% | 83 |
| Thu, May 4, 2017 | $4,440 | + 0.34% | 83 |
| Fri, May 5, 2017 | $6,585 | + 48.31% | 69 |
| Sat, May 6, 2017 | $11,375 | + 72.74% | 69 |
| Sun, May 7, 2017 | $8,290 | -27.12% | 69 |
| Mon, May 8, 2017 | $3,080 | -62.85% | 69 |
| Tue, May 9, 2017 | $3,075 | -0.16% | 69 |
| Wed, May 10, 2017 | $2,760 | -10.24% | 69 |
| Thu, May 11, 2017 | $3,420 | + 23.91% | 69 |
| Fri, May 12, 2017 | $61,530 | + 1699.12% | 74 |
| Sat, May 13, 2017 | $66,270 | + 7.70% | 74 |
| Sun, May 14, 2017 | $58,940 | -11.06% | 74 |
| Mon, May 15, 2017 | $51,200 | -13.13% | 74 |
| Tue, May 16, 2017 | $58,625 | + 14.50% | 74 |
| Wed, May 17, 2017 | $52,650 | -10.19% | 74 |
| Thu, May 18, 2017 | $53,915 | + 2.40% | 74 |
| Fri, May 19, 2017 | $785 | -98.54% | 18 |
| Sat, May 20, 2017 | $4,085 | + 420.38% | 18 |
| Sun, May 21, 2017 | $2,200 | -46.14% | 18 |
| Mon, May 22, 2017 | $575 | -73.86% | 18 |
| Tue, May 23, 2017 | $525 | -8.70% | 18 |
| Wed, May 24, 2017 | $475 | -9.52% | 18 |
| Thu, May 25, 2017 | $570 | + 20.00% | 18 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Paranormal Activity: The Ghost Dimension | Oct 21, 2015 | $10M |
| Friend Request | Jan 7, 2016 | $10M |
| The Forest | Jan 7, 2016 | $10M |
| Sinister 2 | Aug 19, 2015 | $10M |
| The Gallows | Jul 9, 2015 | $100K |
| The Boy | Jan 22, 2016 | $10M |
| The Visit | Sep 10, 2015 | $5M |
| Krampus | Nov 26, 2015 | $15M |
Week 1: $5.78M
Week 2: $2.85M
Investor Share: $1.57M
Week 3+: $1.84M
Investor Share: $920.74K
$1.63M (13.44%)
Investor Share: $569.14K
Budget: $5M
P&A: $5M
Gross: $11.79M
Net: $6.53M
Costs: $10M
Profit: $-3.47M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.