Domestic Total: 8.1M
Opening Weekend: 2.44M
Legs: 2.17
Overview: When a young girl’s sketchbook falls into a strange pond, her drawings come to life—chaotic, real, and on the loose. As the town descends into chaos, her family must reunite and stop the monsters they never meant to unleash.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Wed, Aug 6, 2025 | $1,959,084 | + 0.00% | 2006 |
| Thu, Aug 7, 2025 | $532,322 | -72.83% | 2006 |
| Fri, Aug 8, 2025 | $793,718 | + 49.10% | 2157 |
| Sat, Aug 9, 2025 | $975,888 | + 22.95% | 2157 |
| Sun, Aug 10, 2025 | $668,730 | -31.47% | 2157 |
| Mon, Aug 11, 2025 | $289,147 | -56.76% | 2157 |
| Tue, Aug 12, 2025 | $410,069 | + 41.82% | 2157 |
| Wed, Aug 13, 2025 | $254,270 | -37.99% | 2157 |
| Thu, Aug 14, 2025 | $206,352 | -18.85% | 2157 |
| Fri, Aug 15, 2025 | $237,210 | + 14.95% | 1854 |
| Sat, Aug 16, 2025 | $403,551 | + 70.12% | 1854 |
| Sun, Aug 17, 2025 | $306,410 | -24.07% | 1854 |
| Mon, Aug 18, 2025 | $128,433 | -58.08% | 1854 |
| Tue, Aug 19, 2025 | $167,403 | + 30.34% | 1854 |
| Wed, Aug 20, 2025 | $135,774 | -18.89% | 1854 |
| Thu, Aug 21, 2025 | $101,918 | -24.94% | 1854 |
| Fri, Aug 22, 2025 | $65,467 | -35.77% | 627 |
| Sat, Aug 23, 2025 | $101,743 | + 55.41% | 627 |
| Sun, Aug 24, 2025 | $79,358 | -22.00% | 627 |
| Mon, Aug 25, 2025 | $35,439 | -55.34% | 627 |
| Tue, Aug 26, 2025 | $39,210 | + 10.64% | 627 |
| Wed, Aug 27, 2025 | $32,285 | -17.66% | 627 |
| Thu, Aug 28, 2025 | $26,572 | -17.70% | 627 |
| Fri, Aug 29, 2025 | $17,589 | -33.81% | 200 |
| Sat, Aug 30, 2025 | $26,681 | + 51.69% | 200 |
| Sun, Aug 31, 2025 | $22,890 | -14.21% | 200 |
| Mon, Sep 1, 2025 | $32,445 | + 41.74% | 200 |
| Tue, Sep 2, 2025 | $8,653 | -73.33% | 200 |
| Wed, Sep 3, 2025 | $6,004 | -30.61% | 200 |
| Thu, Sep 4, 2025 | $6,708 | + 11.73% | 200 |
| Fri, Sep 5, 2025 | $3,954 | -41.06% | 73 |
| Sat, Sep 6, 2025 | $8,608 | + 117.70% | 73 |
| Sun, Sep 7, 2025 | $6,721 | -21.92% | 73 |
| Mon, Sep 8, 2025 | $1,699 | -74.72% | 73 |
| Tue, Sep 9, 2025 | $2,414 | + 42.08% | 73 |
| Wed, Sep 10, 2025 | $2,482 | + 2.82% | 73 |
| Thu, Sep 11, 2025 | $2,205 | -11.16% | 73 |
| Mon, Sep 15, 2025 | $106 | -95.19% | 50 |
| Tue, Sep 16, 2025 | $729 | + 587.74% | 50 |
| Wed, Sep 17, 2025 | $176 | -75.86% | 50 |
| Thu, Sep 18, 2025 | $143 | -18.75% | 50 |
| Mon, Sep 22, 2025 | $94 | -34.27% | 21 |
| Tue, Sep 23, 2025 | $1,116 | + 1087.23% | 21 |
| Wed, Sep 24, 2025 | $60 | -94.62% | 21 |
| Thu, Sep 25, 2025 | $465 | + 675.00% | 21 |
| Mon, Sep 29, 2025 | $48 | -89.68% | 14 |
| Tue, Sep 30, 2025 | $691 | + 1339.58% | 14 |
| Thu, Oct 2, 2025 | $1,637 | + 136.90% | 14 |
| Name | Character |
|---|---|
| Tony Hale | Taylor Wyatt |
| D'Arcy Carden | Liz Wyatt |
| Bianca Berry Tarantino | Amber Wyatt |
| Kue Lawrence | Jack Wyatt |
| Kalon Cox | Bowman Lynch |
| Jaxen Kenner | Demarcus |
| Genesis Rose Brown | Carson |
| Randa Newman | Miss Thompson |
| Allie McCulloch | Ally Wyatt |
| Nadia Benavides | Dr. Land |
| Dajanae Cole | Maggie |
| Josh Inocalla | Rick |
| Tamiko Robinson Steele | Potential Buyer |
| Mitch Miller | Potential Buyer 2 |
| Arielle Prepetit | Newlywed Wife |
| Jesse Santoyo | Cop |
| Leigha Hancock | Evil Amber |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Girls Trip | Jul 21, 2017 | $19M |
| The Legend of Ochi | Apr 18, 2025 | $10M |
| Ghostbusters: Afterlife | Nov 18, 2021 | $75M |
| Playing with Fire | Nov 8, 2019 | $30M |
| The Resurrection of Gavin Stone | Jan 20, 2017 | $2M |
| Family Camp | May 13, 2022 | $0 |
| The Night Before | Nov 20, 2015 | $25M |
| Freakier Friday | Aug 6, 2025 | $42M |
Week 1: $5.63M
Week 2: $1.7M
Investor Share: $937K
Week 3+: $772.08K
Investor Share: $386.04K
$729.16K (8.25%)
Investor Share: $255.2K
Budget: $5M
P&A: $5M
Gross: $8.83M
Net: $4.96M
Costs: $9.6M
Profit: $-4.64M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.