Domestic Total: 175.84M
Opening Weekend: 33.38M
Legs: 5.07
Overview: Chris and his girlfriend Rose go upstate to visit her parents for the weekend. At first, Chris reads the family's overly accommodating behavior as nervous attempts to deal with their daughter's interracial relationship, but as the weekend progresses, a series of increasingly disturbing discoveries lead him to a truth that he never could have imagined.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Feb 23, 2017 | $1,800,000 | + 0.00% | |
| Fri, Feb 24, 2017 | $10,834,915 | + 501.94% | 2781 |
| Sat, Feb 25, 2017 | $12,676,825 | + 17.00% | 2781 |
| Sun, Feb 26, 2017 | $9,865,320 | -22.18% | 2781 |
| Mon, Feb 27, 2017 | $4,123,445 | -58.20% | 2781 |
| Tue, Feb 28, 2017 | $4,933,300 | + 19.64% | 2781 |
| Wed, Mar 1, 2017 | $3,793,570 | -23.10% | 2781 |
| Thu, Mar 2, 2017 | $3,616,265 | -4.67% | 2781 |
| Fri, Mar 3, 2017 | $8,033,860 | + 122.16% | 2938 |
| Sat, Mar 4, 2017 | $11,549,250 | + 43.76% | 2938 |
| Sun, Mar 5, 2017 | $8,653,175 | -25.08% | 2938 |
| Mon, Mar 6, 2017 | $3,088,235 | -64.31% | 2938 |
| Tue, Mar 7, 2017 | $3,574,430 | + 15.74% | 2938 |
| Wed, Mar 8, 2017 | $2,618,710 | -26.74% | 2938 |
| Thu, Mar 9, 2017 | $2,620,545 | + 0.07% | 2938 |
| Fri, Mar 10, 2017 | $6,014,480 | + 129.51% | 3143 |
| Sat, Mar 11, 2017 | $8,784,400 | + 46.05% | 3143 |
| Sun, Mar 12, 2017 | $5,944,560 | -32.33% | 3143 |
| Mon, Mar 13, 2017 | $2,339,100 | -60.65% | 3143 |
| Tue, Mar 14, 2017 | $2,555,360 | + 9.25% | 3143 |
| Wed, Mar 15, 2017 | $2,209,225 | -13.55% | 3143 |
| Thu, Mar 16, 2017 | $2,039,175 | -7.70% | 3143 |
| Fri, Mar 17, 2017 | $3,772,600 | + 85.01% | 2979 |
| Sat, Mar 18, 2017 | $5,912,010 | + 56.71% | 2979 |
| Sun, Mar 19, 2017 | $3,752,610 | -36.53% | 2979 |
| Mon, Mar 20, 2017 | $1,297,840 | -65.42% | 2979 |
| Tue, Mar 21, 2017 | $1,832,785 | + 41.22% | 2979 |
| Wed, Mar 22, 2017 | $1,235,115 | -32.61% | 2979 |
| Thu, Mar 23, 2017 | $1,146,930 | -7.14% | 2979 |
| Fri, Mar 24, 2017 | $2,518,635 | + 119.60% | 2474 |
| Sat, Mar 25, 2017 | $3,845,230 | + 52.67% | 2474 |
| Sun, Mar 26, 2017 | $2,487,980 | -35.30% | 2474 |
| Mon, Mar 27, 2017 | $840,275 | -66.23% | 2474 |
| Tue, Mar 28, 2017 | $1,019,915 | + 21.38% | 2474 |
| Wed, Mar 29, 2017 | $785,555 | -22.98% | 2474 |
| Thu, Mar 30, 2017 | $758,335 | -3.47% | 2474 |
| Fri, Mar 31, 2017 | $1,724,950 | + 127.47% | 1844 |
| Sat, Apr 1, 2017 | $2,479,770 | + 43.76% | 1844 |
| Sun, Apr 2, 2017 | $1,455,490 | -41.31% | 1844 |
| Mon, Apr 3, 2017 | $468,530 | -67.81% | 1844 |
| Tue, Apr 4, 2017 | $643,230 | + 37.29% | 1844 |
| Wed, Apr 5, 2017 | $485,740 | -24.48% | 1844 |
| Thu, Apr 6, 2017 | $500,980 | + 3.14% | 1844 |
| Fri, Apr 7, 2017 | $1,206,960 | + 140.92% | 1574 |
| Sat, Apr 8, 2017 | $1,824,320 | + 51.15% | 1574 |
| Sun, Apr 9, 2017 | $1,026,050 | -43.76% | 1574 |
| Mon, Apr 10, 2017 | $392,505 | -61.75% | 1574 |
| Tue, Apr 11, 2017 | $507,600 | + 29.32% | 1574 |
| Wed, Apr 12, 2017 | $427,850 | -15.71% | 1574 |
| Thu, Apr 13, 2017 | $412,080 | -3.69% | 1574 |
| Fri, Apr 14, 2017 | $1,108,500 | + 169.00% | 1424 |
| Sat, Apr 15, 2017 | $1,221,595 | + 10.20% | 1424 |
| Sun, Apr 16, 2017 | $655,850 | -46.31% | 1424 |
| Mon, Apr 17, 2017 | $296,765 | -54.75% | 1424 |
| Tue, Apr 18, 2017 | $277,045 | -6.64% | 1424 |
| Wed, Apr 19, 2017 | $224,380 | -19.01% | 1424 |
| Thu, Apr 20, 2017 | $223,995 | -0.17% | 1424 |
| Fri, Apr 21, 2017 | $499,740 | + 123.10% | 965 |
| Sat, Apr 22, 2017 | $807,080 | + 61.50% | 965 |
| Sun, Apr 23, 2017 | $361,735 | -55.18% | 965 |
| Mon, Apr 24, 2017 | $125,665 | -65.26% | 965 |
| Tue, Apr 25, 2017 | $151,930 | + 20.90% | 965 |
| Wed, Apr 26, 2017 | $122,240 | -19.54% | 965 |
| Thu, Apr 27, 2017 | $117,475 | -3.90% | 965 |
| Fri, Apr 28, 2017 | $463,505 | + 294.56% | 1563 |
| Sat, Apr 29, 2017 | $812,975 | + 75.40% | 1563 |
| Sun, Apr 30, 2017 | $433,760 | -46.65% | 1563 |
| Mon, May 1, 2017 | $152,905 | -64.75% | 1563 |
| Tue, May 2, 2017 | $181,175 | + 18.49% | 1563 |
| Wed, May 3, 2017 | $145,225 | -19.84% | 1563 |
| Thu, May 4, 2017 | $111,430 | -23.27% | 1563 |
| Fri, May 5, 2017 | $189,085 | + 69.69% | 818 |
| Sat, May 6, 2017 | $340,715 | + 80.19% | 818 |
| Sun, May 7, 2017 | $181,355 | -46.77% | 818 |
| Mon, May 8, 2017 | $76,490 | -57.82% | 818 |
| Tue, May 9, 2017 | $90,805 | + 18.71% | 818 |
| Wed, May 10, 2017 | $76,925 | -15.29% | 818 |
| Thu, May 11, 2017 | $62,010 | -19.39% | 818 |
| Fri, May 12, 2017 | $108,395 | + 74.80% | 405 |
| Sat, May 13, 2017 | $179,525 | + 65.62% | 405 |
| Sun, May 14, 2017 | $109,410 | -39.06% | 405 |
| Mon, May 15, 2017 | $41,905 | -61.70% | 405 |
| Tue, May 16, 2017 | $47,205 | + 12.65% | 405 |
| Wed, May 17, 2017 | $38,500 | -18.44% | 405 |
| Thu, May 18, 2017 | $27,395 | -28.84% | 405 |
| Fri, May 19, 2017 | $68,545 | + 150.21% | 262 |
| Sat, May 20, 2017 | $107,000 | + 56.10% | 262 |
| Sun, May 21, 2017 | $69,590 | -34.96% | 262 |
| Mon, May 22, 2017 | $33,480 | -51.89% | 262 |
| Tue, May 23, 2017 | $32,305 | -3.51% | 262 |
| Wed, May 24, 2017 | $30,820 | -4.60% | 262 |
| Thu, May 25, 2017 | $25,830 | -16.19% | 262 |
| Fri, May 26, 2017 | $47,080 | + 82.27% | 188 |
| Sat, May 27, 2017 | $68,645 | + 45.81% | 188 |
| Sun, May 28, 2017 | $64,610 | -5.88% | 188 |
| Mon, May 29, 2017 | $50,170 | -22.35% | 188 |
| Tue, May 30, 2017 | $22,665 | -54.82% | 188 |
| Wed, May 31, 2017 | $19,745 | -12.88% | 188 |
| Thu, Jun 1, 2017 | $17,780 | -9.95% | 188 |
| Fri, Jun 2, 2017 | $20,750 | + 16.70% | 121 |
| Sat, Jun 3, 2017 | $32,980 | + 58.94% | 121 |
| Sun, Jun 4, 2017 | $21,655 | -34.34% | 121 |
| Mon, Jun 5, 2017 | $11,910 | -45.00% | 121 |
| Tue, Jun 6, 2017 | $13,915 | + 16.83% | 121 |
| Wed, Jun 7, 2017 | $15,905 | + 14.30% | 121 |
| Thu, Jun 8, 2017 | $14,055 | -11.63% | 121 |
| Fri, Jan 26, 2018 | $51,865 | + 269.01% | 471 |
| Sat, Jan 27, 2018 | $71,555 | + 37.96% | 471 |
| Sun, Jan 28, 2018 | $42,255 | -40.95% | 471 |
| Mon, Jan 29, 2018 | $22,950 | -45.69% | 471 |
| Tue, Jan 30, 2018 | $22,675 | -1.20% | 471 |
| Wed, Jan 31, 2018 | $24,105 | + 6.31% | 471 |
| Thu, Feb 1, 2018 | $18,575 | -22.94% | 471 |
| Fri, Feb 2, 2018 | $14,445 | -22.23% | 134 |
| Sat, Feb 3, 2018 | $23,250 | + 60.96% | 134 |
| Sun, Feb 4, 2018 | $8,805 | -62.13% | 134 |
| Mon, Feb 5, 2018 | $5,890 | -33.11% | 134 |
| Tue, Feb 6, 2018 | $6,415 | + 8.91% | 134 |
| Wed, Feb 7, 2018 | $5,885 | -8.26% | 134 |
| Thu, Feb 8, 2018 | $5,150 | -12.49% | 134 |
| Fri, Feb 9, 2018 | $3,630 | -29.51% | 52 |
| Sat, Feb 10, 2018 | $6,150 | + 69.42% | 52 |
| Sun, Feb 11, 2018 | $5,750 | -6.50% | 52 |
| Mon, Feb 12, 2018 | $1,935 | -66.35% | 52 |
| Tue, Feb 13, 2018 | $8,165 | + 321.96% | 52 |
| Wed, Feb 14, 2018 | $2,490 | -69.50% | 52 |
| Thu, Feb 15, 2018 | $1,855 | -25.50% | 52 |
| Name | Character |
|---|---|
| Daniel Kaluuya | Chris Washington |
| Allison Williams | Rose Armitage |
| Catherine Keener | Missy Armitage |
| Bradley Whitford | Dean Armitage |
| Caleb Landry Jones | Jeremy Armitage |
| Marcus Henderson | Walter |
| Betty Gabriel | Georgina |
| LaKeith Stanfield | Andre Logan King |
| Stephen Root | Jim Hudson |
| Lil Rel Howery | Rod Williams |
| Ashley LeConte Campbell | Lisa Deets |
| John Wilmot | Gordon Greene |
| Caren L. Larkey | Emily Greene |
| Julie Ann Doan | April Dray |
| Rutherford Cravens | Parker Dray |
| Geraldine Singer | Philomena King |
| Yasuhiko Oyama | Hiroki Tanaka |
| Richard Herd | Roman Armitage |
| Erika Alexander | Detective Latoya |
| Jeronimo Spinx | Detective Drake |
| Ian Casselberry | Detective Garcia |
| Trey Burvant | Officer Ryan |
| John Donohue | Police Officer #1 |
| Sean Paul Braud | Police Officer #2 |
| Zailand Adams | Chris 11 year old |
| Keegan-Michael Key | NCAA Prospect (uncredited) |
| Jordan Peele | Dying Deer / UNCF PSA Narrator (voice) (uncredited) |
| Evan Shafran | Travel Passenger (uncredited) |
| Tahj Vaughans | Dead Ex Boyfriend (uncredited) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Paranormal Activity: The Ghost Dimension | Oct 21, 2015 | $10M |
| Blair Witch | Sep 15, 2016 | $5M |
| The Boy | Jan 22, 2016 | $10M |
| Green Room | Apr 15, 2016 | $5M |
| Regression | Oct 1, 2015 | $20M |
| Don't Breathe | Jun 8, 2016 | $10M |
| The Neon Demon | May 31, 2016 | $7M |
| The Forest | Jan 7, 2016 | $10M |
Week 1: $48.03M
Week 2: $41.13M
Investor Share: $22.62M
Week 3+: $88.48M
Investor Share: $44.24M
$76.46M (30.09%)
Investor Share: $26.76M
Budget: $5M
P&A: $5M
Gross: $252.3M
Net: $122.44M
Costs: $9M
Profit: $113.44M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.