Domestic Total: 20.58M
Opening Weekend: 12.18M
Legs: 1.74
Overview: When famed photographer Christina Eames dies unexpectedly, she leaves her estranged daughter, Mae, hurt, angry and full of questions. When Mae finds a photograph tucked away in a safe-deposit box, she soon finds herself delving into her mother's early life -- an investigation that leads to an unexpected romance with a rising journalist.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Feb 13, 2020 | $650,000 | + 0.00% | 2250 |
| Fri, Feb 14, 2020 | $6,287,485 | + 867.31% | 2516 |
| Sat, Feb 15, 2020 | $3,731,360 | -40.65% | 2516 |
| Sun, Feb 16, 2020 | $2,163,020 | -42.03% | 2516 |
| Mon, Feb 17, 2020 | $1,068,160 | -50.62% | 2516 |
| Tue, Feb 18, 2020 | $829,805 | -22.31% | 2516 |
| Wed, Feb 19, 2020 | $399,940 | -51.80% | 2516 |
| Thu, Feb 20, 2020 | $364,870 | -8.77% | 2516 |
| Fri, Feb 21, 2020 | $870,375 | + 138.54% | 2516 |
| Sat, Feb 22, 2020 | $1,213,010 | + 39.37% | 2516 |
| Sun, Feb 23, 2020 | $702,270 | -42.11% | 2516 |
| Mon, Feb 24, 2020 | $207,110 | -70.51% | 2516 |
| Tue, Feb 25, 2020 | $370,345 | + 78.82% | 2516 |
| Wed, Feb 26, 2020 | $189,790 | -48.75% | 2516 |
| Thu, Feb 27, 2020 | $180,215 | -5.05% | 2516 |
| Fri, Feb 28, 2020 | $297,600 | + 65.14% | 1449 |
| Sat, Feb 29, 2020 | $480,865 | + 61.58% | 1449 |
| Sun, Mar 1, 2020 | $274,595 | -42.90% | 1449 |
| Mon, Mar 2, 2020 | $86,190 | -68.61% | 1449 |
| Tue, Mar 3, 2020 | $143,050 | + 65.97% | 1449 |
| Wed, Mar 4, 2020 | $79,245 | -44.60% | 1449 |
| Thu, Mar 5, 2020 | $74,750 | -5.67% | 1449 |
| Fri, Mar 6, 2020 | $93,330 | + 24.86% | 382 |
| Sat, Mar 7, 2020 | $162,270 | + 73.87% | 382 |
| Sun, Mar 8, 2020 | $87,405 | -46.14% | 382 |
| Mon, Mar 9, 2020 | $30,955 | -64.58% | 382 |
| Tue, Mar 10, 2020 | $47,035 | + 51.95% | 382 |
| Wed, Mar 11, 2020 | $27,090 | -42.40% | 382 |
| Thu, Mar 12, 2020 | $22,185 | -18.11% | 382 |
| Fri, Mar 13, 2020 | $23,760 | + 7.10% | 198 |
| Sat, Mar 14, 2020 | $39,585 | + 66.60% | 198 |
| Sun, Mar 15, 2020 | $22,525 | -43.10% | 198 |
| Mon, Mar 16, 2020 | $6,395 | -71.61% | 198 |
| Tue, Mar 17, 2020 | $1,180 | -81.55% | 198 |
| Wed, Mar 18, 2020 | $310 | -73.73% | 198 |
| Thu, Mar 19, 2020 | $110 | -64.52% | 198 |
| Name | Character |
|---|---|
| Issa Rae | Mae Eames |
| LaKeith Stanfield | Michael Block |
| Chanté Adams | Christina Eames |
| Y'lan Noel | Young Isaac |
| Kelvin Harrison Jr. | Andy Morrison |
| Lil Rel Howery | Kyle |
| Teyonah Parris | Asia |
| Jasmine Cephas Jones | Rachel Miller |
| Wakeema Hollis | Denise Holness |
| Rob Morgan | Isaac Jefferson |
| Chelsea Peretti | Sara Rodgers |
| Courtney B. Vance | Louis Morton |
| Christopher Cassarino | Billy Wasko |
| Kenneth Kynt Bryan | Dancer |
| Jamaal Burcher | Server |
| Marsha Stephanie Blake | Violet Eames |
| Maxwell Whittington-Cooper | Peter Thomas |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Almost Christmas | Nov 11, 2016 | $17M |
| The Space Between Us | Jan 26, 2017 | $30M |
| Collateral Beauty | Dec 15, 2016 | $36M |
| Mother's Day | Apr 28, 2016 | $25M |
| Midnight Sun | Mar 22, 2018 | $3M |
| Creed | Nov 25, 2015 | $37M |
| Me Before You | Jun 1, 2016 | $20M |
| Southside with You | Aug 26, 2016 | $2M |
Week 1: $15.13M
Week 2: $3.92M
Investor Share: $2.15M
Week 3+: $2.18M
Investor Share: $1.09M
$126.2K (0.59%)
Investor Share: $44.17K
Budget: $16M
P&A: $16M
Gross: $20.7M
Net: $12.37M
Costs: $32M
Profit: $-19.63M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.