Domestic Total: 11.77M
Opening Weekend: 4.28M
Legs: 2.86
Overview: In 1979, a group of young filmmakers set out to make an adult film in rural Texas, but when their reclusive, elderly hosts catch them in the act, the cast find themselves fighting for their lives.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Mar 17, 2022 | $440,000 | + 0.00% | 2066 |
| Fri, Mar 18, 2022 | $1,776,300 | + 303.70% | 2865 |
| Sat, Mar 19, 2022 | $1,512,450 | -14.85% | 2865 |
| Sun, Mar 20, 2022 | $986,376 | -34.78% | 2865 |
| Mon, Mar 21, 2022 | $432,575 | -56.15% | 2865 |
| Tue, Mar 22, 2022 | $531,478 | + 22.86% | 2865 |
| Wed, Mar 23, 2022 | $427,916 | -19.49% | 2865 |
| Thu, Mar 24, 2022 | $401,402 | -6.20% | 2865 |
| Fri, Mar 25, 2022 | $715,595 | + 78.27% | 2920 |
| Sat, Mar 26, 2022 | $917,537 | + 28.22% | 2920 |
| Sun, Mar 27, 2022 | $558,314 | -39.15% | 2920 |
| Mon, Mar 28, 2022 | $283,020 | -49.31% | 2920 |
| Tue, Mar 29, 2022 | $298,675 | + 5.53% | 2920 |
| Wed, Mar 30, 2022 | $279,114 | -6.55% | 2920 |
| Thu, Mar 31, 2022 | $250,498 | -10.25% | 2920 |
| Fri, Apr 1, 2022 | $331,550 | + 32.36% | 1799 |
| Sat, Apr 2, 2022 | $418,350 | + 26.18% | 1799 |
| Sun, Apr 3, 2022 | $276,987 | -33.79% | 1799 |
| Mon, Apr 4, 2022 | $128,542 | -53.59% | 1799 |
| Tue, Apr 5, 2022 | $155,723 | + 21.15% | 1799 |
| Wed, Apr 6, 2022 | $141,212 | -9.32% | 1799 |
| Thu, Apr 7, 2022 | $101,212 | -28.33% | 1799 |
| Fri, Apr 8, 2022 | $115,890 | + 14.50% | 702 |
| Sat, Apr 9, 2022 | $138,958 | + 19.91% | 702 |
| Sun, Apr 10, 2022 | $104,219 | -25.00% | 702 |
| Mon, Apr 11, 2022 | $60,215 | -42.22% | 702 |
| Tue, Apr 12, 2022 | $58,922 | -2.15% | 702 |
| Wed, Apr 13, 2022 | $46,777 | -20.61% | 702 |
| Thu, Apr 14, 2022 | $38,543 | -17.60% | 702 |
| Fri, Apr 15, 2022 | $41,567 | + 7.85% | 178 |
| Sat, Apr 16, 2022 | $47,876 | + 15.18% | 178 |
| Sun, Apr 17, 2022 | $33,513 | -30.00% | 178 |
| Mon, Apr 18, 2022 | $19,465 | -41.92% | 178 |
| Tue, Apr 19, 2022 | $21,822 | + 12.11% | 178 |
| Wed, Apr 20, 2022 | $15,601 | -28.51% | 178 |
| Thu, Apr 21, 2022 | $11,556 | -25.93% | 178 |
| Fri, Apr 22, 2022 | $11,655 | + 0.86% | 71 |
| Sat, Apr 23, 2022 | $14,892 | + 27.77% | 71 |
| Sun, Apr 24, 2022 | $10,424 | -30.00% | 71 |
| Mon, Apr 25, 2022 | $5,433 | -47.88% | 71 |
| Tue, Apr 26, 2022 | $6,129 | + 12.81% | 71 |
| Wed, Apr 27, 2022 | $6,005 | -2.02% | 71 |
| Thu, Apr 28, 2022 | $5,229 | -12.92% | 71 |
| Fri, Apr 29, 2022 | $6,744 | + 28.97% | 49 |
| Sat, Apr 30, 2022 | $8,215 | + 21.81% | 49 |
| Sun, May 1, 2022 | $5,751 | -29.99% | 49 |
| Mon, May 2, 2022 | $2,134 | -62.89% | 49 |
| Tue, May 3, 2022 | $2,988 | + 40.02% | 49 |
| Wed, May 4, 2022 | $2,121 | -29.02% | 49 |
| Thu, May 5, 2022 | $1,999 | -5.75% | 49 |
| Name | Character |
|---|---|
| Mia Goth | Maxine / Pearl |
| Jenna Ortega | Lorraine |
| Brittany Snow | Bobby-Lynne |
| Kid Cudi | Jackson |
| Martin Henderson | Wayne |
| Owen Campbell | RJ |
| Stephen Ure | Howard |
| James Gaylyn | Sheriff Dentler |
| Simon Prast | Televangelist |
| Geoff Dolan | Deputy |
| Matthew J. Saville | Officer Mitchell |
| Bryony Skillington | Store Clerk |
| Karen Gillan | Radio Steak Seller (voice) (uncredited) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Unfriended: Dark Web | Jul 19, 2018 | $1M |
| Brightburn | May 9, 2019 | $6M |
| Candyman | Aug 25, 2021 | $25M |
| Last Night in Soho | Oct 21, 2021 | $43M |
| It Comes at Night | Jun 9, 2017 | $5M |
| Paranormal Activity: The Ghost Dimension | Oct 21, 2015 | $10M |
| The Boy | Jan 22, 2016 | $10M |
| The Purge: Election Year | Jun 29, 2016 | $10M |
Week 1: $6.11M
Week 2: $3.45M
Investor Share: $1.9M
Week 3+: $2.65M
Investor Share: $1.32M
$3.34M (21.50%)
Investor Share: $1.17M
Budget: $1M
P&A: $1M
Gross: $15.11M
Net: $8.06M
Costs: $2M
Profit: $6.06M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.