Tag Poster
Tag (2018)
TMDB Wikipedia Letterboxd Rotten Tomatoes Website IMDB Numbers Box Office Mojo
Tag Revenue (Daily) (with Theater Counts)

Domestic Total: 54.55M

Opening Weekend: 14.95M

Legs: 3.74

Overview: For one month every year, five highly competitive friends hit the ground running in a no-holds-barred game of tag they’ve been playing since the first grade. This year, the game coincides with the wedding of their only undefeated player, which should finally make him an easy target. But he knows they’re coming...and he’s ready.


TMDB

6.7

IMDB

6.5

Metacritic

56

Letterboxd

3.03

Daily Table

DateRevenue% YDTheaters
Thu, Jun 14, 2018$1,325,000+ 0.00%
Fri, Jun 15, 2018$5,428,514+ 309.70%3382
Sat, Jun 16, 2018$4,950,235 -8.81%3382
Sun, Jun 17, 2018$4,568,647 -7.71%3382
Mon, Jun 18, 2018$1,819,816 -60.17%3382
Tue, Jun 19, 2018$2,303,071+ 26.56%3382
Wed, Jun 20, 2018$1,674,212 -27.31%3382
Thu, Jun 21, 2018$1,423,050 -15.00%3382
Fri, Jun 22, 2018$2,444,485+ 71.78%3382
Sat, Jun 23, 2018$3,322,073+ 35.90%3382
Sun, Jun 24, 2018$2,484,672 -25.21%3382
Mon, Jun 25, 2018$1,087,109 -56.25%3382
Tue, Jun 26, 2018$1,507,869+ 38.70%3382
Wed, Jun 27, 2018$1,171,111 -22.33%3382
Thu, Jun 28, 2018$1,067,944 -8.81%3382
Fri, Jun 29, 2018$1,731,370+ 62.12%3176
Sat, Jun 30, 2018$2,265,506+ 30.85%3176
Sun, Jul 1, 2018$1,883,855 -16.85%3176
Mon, Jul 2, 2018$995,117 -47.18%3176
Tue, Jul 3, 2018$1,215,327+ 22.13%3176
Wed, Jul 4, 2018$1,201,586 -1.13%3176
Thu, Jul 5, 2018$680,112 -43.40%3176
Fri, Jul 6, 2018$969,210+ 42.51%2157
Sat, Jul 7, 2018$1,195,598+ 23.36%2157
Sun, Jul 8, 2018$864,982 -27.65%2157
Mon, Jul 9, 2018$432,215 -50.03%2157
Tue, Jul 10, 2018$593,851+ 37.40%2157
Wed, Jul 11, 2018$452,113 -23.87%2157
Thu, Jul 12, 2018$308,307 -31.81%2157
Fri, Jul 13, 2018$379,761+ 23.18%982
Sat, Jul 14, 2018$538,547+ 41.81%982
Sun, Jul 15, 2018$372,993 -30.74%982
Mon, Jul 16, 2018$207,004 -44.50%982
Tue, Jul 17, 2018$270,128+ 30.49%982
Wed, Jul 18, 2018$197,123 -27.03%982
Thu, Jul 19, 2018$135,270 -31.38%982
Fri, Jul 20, 2018$209,908+ 55.18%581
Sat, Jul 21, 2018$284,923+ 35.74%581
Sun, Jul 22, 2018$206,404 -27.56%581
Mon, Jul 23, 2018$110,866 -46.29%581
Tue, Jul 24, 2018$133,376+ 20.30%581
Wed, Jul 25, 2018$109,374 -18.00%581
Thu, Jul 26, 2018$71,541 -34.59%581
Fri, Jul 27, 2018$83,030+ 16.06%308
Sat, Jul 28, 2018$113,992+ 37.29%308
Sun, Jul 29, 2018$81,853 -28.19%308
Mon, Jul 30, 2018$45,011 -45.01%308
Tue, Jul 31, 2018$58,497+ 29.96%308
Wed, Aug 1, 2018$49,574 -15.25%308
Thu, Aug 2, 2018$32,475 -34.49%308
Fri, Aug 3, 2018$48,424+ 49.11%202
Sat, Aug 4, 2018$66,404+ 37.13%202
Sun, Aug 5, 2018$70,070+ 5.52%202
Mon, Aug 6, 2018$28,603 -59.18%202
Tue, Aug 7, 2018$28,082 -1.82%202
Wed, Aug 8, 2018$25,601 -8.83%202
Thu, Aug 9, 2018$19,841 -22.50%202
Fri, Aug 10, 2018$44,731+ 125.45%156
Sat, Aug 11, 2018$60,326+ 34.86%156
Sun, Aug 12, 2018$34,964 -42.04%156
Mon, Aug 13, 2018$12,271 -64.90%156
Tue, Aug 14, 2018$14,592+ 18.91%156
Wed, Aug 15, 2018$11,337 -22.31%156
Thu, Aug 16, 2018$11,662+ 2.87%156
Fri, Aug 17, 2018$30,905+ 165.01%163
Sat, Aug 18, 2018$54,776+ 77.24%163
Sun, Aug 19, 2018$29,606 -45.95%163
Mon, Aug 20, 2018$11,061 -62.64%163
Tue, Aug 21, 2018$11,131+ 0.63%163
Wed, Aug 22, 2018$9,822 -11.76%163
Thu, Aug 23, 2018$12,268+ 24.90%163
Fri, Aug 24, 2018$18,484+ 50.67%102
Sat, Aug 25, 2018$26,752+ 44.73%102
Sun, Aug 26, 2018$14,714 -45.00%102
Mon, Aug 27, 2018$5,804 -60.55%102
Tue, Aug 28, 2018$6,417+ 10.56%102
Wed, Aug 29, 2018$4,396 -31.49%102
Thu, Aug 30, 2018$5,193+ 18.13%102
Fri, Aug 31, 2018$9,670+ 86.21%73
Sat, Sep 1, 2018$26,595+ 175.03%73
Sun, Sep 2, 2018$23,058 -13.30%73
Mon, Sep 3, 2018$10,377 -55.00%73
Tue, Sep 4, 2018$2,272 -78.11%73
Wed, Sep 5, 2018$2,498+ 9.95%73
Thu, Sep 6, 2018$1,937 -22.46%73
Fri, Sep 7, 2018$3,820+ 97.21%42
Sat, Sep 8, 2018$6,523+ 70.76%42
Sun, Sep 9, 2018$3,467 -46.85%42
Mon, Sep 10, 2018$1,284 -62.97%42
Tue, Sep 11, 2018$1,494+ 16.36%42
Wed, Sep 12, 2018$1,405 -5.96%42
Thu, Sep 13, 2018$1,226 -12.74%42
Loading weekend data...

Cast

NameCharacter
Ed HelmsHogan 'Hoagie' Malloy
Jon HammBob Callahan
Jeremy RennerJerry Pierce
Jake JohnsonRandy 'Chilli' Cilliano
Hannibal BuressKevin Sable
Annabelle WallisRebecca Crosby
Isla FisherAnna Malloy
Rashida JonesCheryl Deakins
Leslie BibbSusan Rollins
Maxwell RossTeen Jerry
Brayden BensonYoung Jerry
Jaren LewisonTeen Hoagie
Braxton BjerkenYoung Hoagie
Kevin Tyler MoodyTeen Randy
Tyler CrumleyYoung Randy
Elijah MarcanoTeen Bob
Braxton AlexanderYoung Bob
Xavion SheltonTeen Kevin
Legend WilliamsYoung Kevin
Kella RainesTeen Cheryl
Th'Yana StarYoung Cheryl
Steve BergLouis
Nora DunnLinda Malloy
Brian DennehyMr. Cilliano
Thomas MiddleditchDave
Lil Rel HoweryReggie
Sebastian ManiscalcoPastor
Indiana SifuentesMexican Jerry
Trayce MalachiYoung Boy in Mall
Jock McKissicMarvin
Al MitchellAA Member
Kate KneelandWedding Caterer
Vince PisaniWedding Planner
Kurt YueDoctor Yuen
Jim EspositoMartin - Neighbor
Loren LottSable's Girlfriend
Andrew TranBoy Attacker
Carrie BrownsteinTherapist (uncredited)
Courtney BrownNurse (uncredited)
Melissa LeEllenMall Patron (uncredited)
Donald K. OverstreetBar Patron (uncredited)
Grace PippasStudent (uncredited)
Tatum PriceFirst Class Passenger (uncredited)
Leslie SidesFreedom Atlantic Employee (uncredited)
Joey ThurmondWedding Guest (uncredited)
Doug SinclairMark Holder - Tagged Trick

Comps

Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.

TitleRelease DateBudget
Magic Mike XXLJul 1, 2015$15M
KeanuApr 29, 2016$15M
CHiPSMar 23, 2017$25M
VacationJul 28, 2015$31M
BaywatchMay 25, 2017$69M
SnatchedMay 3, 2017$42M
Fist FightFeb 16, 2017$22M
GrimsbyFeb 24, 2016$35M
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Profitability Breakdown

Domestic

Week 1: $22.07M

Investor Share: $13.24M

Week 2: $13.44M

Investor Share: $7.39M

Week 3+: $20.36M

Investor Share: $10.18M

International

$22.29M (28.52%)

Investor Share: $7.8M

Costs

Budget: $28M


P&A: $28M

Breakdown

Gross: $76.84M


Net: $38.62M


Costs: $56M

Profit

Profit: $-17.38M (Loss)

The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.

Production Companies

Broken Road Productions logo
Warner Bros. Pictures logo
New Line Cinema logo