Domestic Total: 72.4M
Opening Weekend: 28.64M
Legs: 2.64
Overview: New student Cady Heron is welcomed into the top of the social food chain by the elite group of popular girls called ‘The Plastics,’ ruled by the conniving queen bee Regina George and her minions Gretchen and Karen. However, when Cady makes the major misstep of falling for Regina’s ex-boyfriend Aaron Samuels, she finds herself prey in Regina’s crosshairs. As Cady sets to take down the group’s apex predator with the help of her outcast friends Janis and Damian, she must learn how to stay true to herself while navigating the most cutthroat jungle of all: high school.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Jan 11, 2024 | $3,250,000 | + 0.00% | |
| Fri, Jan 12, 2024 | $11,527,268 | + 254.69% | 3791 |
| Sat, Jan 13, 2024 | $9,594,488 | -16.77% | 3791 |
| Sun, Jan 14, 2024 | $7,513,551 | -21.69% | 3791 |
| Mon, Jan 15, 2024 | $4,975,603 | -33.78% | 3791 |
| Tue, Jan 16, 2024 | $2,105,046 | -57.69% | 3791 |
| Wed, Jan 17, 2024 | $1,426,962 | -32.21% | 3791 |
| Thu, Jan 18, 2024 | $1,205,715 | -15.50% | 3791 |
| Fri, Jan 19, 2024 | $3,262,124 | + 170.56% | 3826 |
| Sat, Jan 20, 2024 | $5,236,423 | + 60.52% | 3826 |
| Sun, Jan 21, 2024 | $3,164,619 | -39.57% | 3826 |
| Mon, Jan 22, 2024 | $743,097 | -76.52% | 3826 |
| Tue, Jan 23, 2024 | $1,177,925 | + 58.52% | 3826 |
| Wed, Jan 24, 2024 | $829,827 | -29.55% | 3826 |
| Thu, Jan 25, 2024 | $742,847 | -10.48% | 3826 |
| Fri, Jan 26, 2024 | $1,911,183 | + 157.28% | 3544 |
| Sat, Jan 27, 2024 | $3,276,082 | + 71.42% | 3544 |
| Sun, Jan 28, 2024 | $1,715,082 | -47.65% | 3544 |
| Mon, Jan 29, 2024 | $427,257 | -75.09% | 3544 |
| Tue, Jan 30, 2024 | $676,875 | + 58.42% | 3544 |
| Wed, Jan 31, 2024 | $482,916 | -28.66% | 3544 |
| Thu, Feb 1, 2024 | $396,148 | -17.97% | 3544 |
| Fri, Feb 2, 2024 | $1,017,228 | + 156.78% | 3107 |
| Sat, Feb 3, 2024 | $1,816,356 | + 78.56% | 3107 |
| Sun, Feb 4, 2024 | $1,002,016 | -44.83% | 3107 |
| Mon, Feb 5, 2024 | $212,967 | -78.75% | 3107 |
| Tue, Feb 6, 2024 | $346,117 | + 62.52% | 3107 |
| Wed, Feb 7, 2024 | $242,086 | -30.06% | 3107 |
| Thu, Feb 8, 2024 | $221,536 | -8.49% | 3107 |
| Fri, Feb 9, 2024 | $565,819 | + 155.41% | 2620 |
| Sat, Feb 10, 2024 | $1,010,262 | + 78.55% | 2620 |
| Sun, Feb 11, 2024 | $353,675 | -64.99% | 2620 |
| Mon, Feb 12, 2024 | $174,009 | -50.80% | 2620 |
| Tue, Feb 13, 2024 | $239,726 | + 37.77% | 2620 |
| Wed, Feb 14, 2024 | $233,017 | -2.80% | 1630 |
| Thu, Feb 15, 2024 | $114,267 | -50.96% | 1630 |
| Fri, Feb 16, 2024 | $275,413 | + 141.03% | 1350 |
| Sat, Feb 17, 2024 | $481,953 | + 74.99% | 1350 |
| Sun, Feb 18, 2024 | $389,742 | -19.13% | 1350 |
| Mon, Feb 19, 2024 | $300,050 | -23.01% | 1350 |
| Tue, Feb 20, 2024 | $136,793 | -54.41% | 1350 |
| Wed, Feb 21, 2024 | $89,094 | -34.87% | 1350 |
| Thu, Feb 22, 2024 | $69,363 | -22.15% | 1350 |
| Fri, Feb 23, 2024 | $118,359 | + 70.64% | 728 |
| Sat, Feb 24, 2024 | $212,241 | + 79.32% | 728 |
| Sun, Feb 25, 2024 | $118,527 | -44.15% | 728 |
| Mon, Feb 26, 2024 | $24,921 | -78.97% | 728 |
| Tue, Feb 27, 2024 | $39,947 | + 60.29% | 728 |
| Wed, Feb 28, 2024 | $29,844 | -25.29% | 728 |
| Thu, Feb 29, 2024 | $18,848 | -36.84% | 728 |
| Fri, Mar 1, 2024 | $26,604 | + 41.15% | 219 |
| Sat, Mar 2, 2024 | $64,128 | + 141.05% | 219 |
| Sun, Mar 3, 2024 | $36,889 | -42.48% | 219 |
| Mon, Mar 4, 2024 | $7,597 | -79.41% | 219 |
| Tue, Mar 5, 2024 | $9,716 | + 27.89% | 219 |
| Wed, Mar 6, 2024 | $10,025 | + 3.18% | 219 |
| Thu, Mar 7, 2024 | $4,075 | -59.35% | 219 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Krampus | Nov 26, 2015 | $15M |
| Book Club | May 18, 2018 | $10M |
| Zoolander 2 | Feb 6, 2016 | $50M |
| Daddy's Home | Dec 25, 2015 | $50M |
| Daddy's Home 2 | Nov 9, 2017 | $69M |
| Instant Family | Nov 13, 2018 | $48M |
| Dear Evan Hansen | Sep 24, 2021 | $28M |
| Mamma Mia! Here We Go Again | Jul 9, 2018 | $75M |
Week 1: $40.39M
Week 2: $15.62M
Investor Share: $8.59M
Week 3+: $19.64M
Investor Share: $9.82M
$32M (29.72%)
Investor Share: $11.2M
Budget: $36M
P&A: $36M
Gross: $104.4M
Net: $53.85M
Costs: $72M
Profit: $-18.15M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.