Movie Information
Domestic Total: 9.03M
Opening Weekend: 3.6M
Legs: 2.51
Overview: A mystical, ancient dagger causes a notorious serial killer to magically switch bodies with a 17-year-old girl.
TMDB
IMDB
Metacritic
Letterboxd
Daily Table
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Nov 13, 2020 | $1,486,810 | + 0.00% | 2472 |
| Sat, Nov 14, 2020 | $1,397,115 | -6.03% | 2472 |
| Sun, Nov 15, 2020 | $716,430 | -48.72% | 2472 |
| Mon, Nov 16, 2020 | $209,880 | -70.70% | 2472 |
| Tue, Nov 17, 2020 | $242,345 | + 15.47% | 2472 |
| Wed, Nov 18, 2020 | $165,890 | -31.55% | 2472 |
| Thu, Nov 19, 2020 | $153,825 | -7.27% | 2472 |
| Fri, Nov 20, 2020 | $407,445 | + 164.88% | 2057 |
| Sat, Nov 21, 2020 | $567,445 | + 39.27% | 2057 |
| Sun, Nov 22, 2020 | $306,260 | -46.03% | 2057 |
| Mon, Nov 23, 2020 | $119,060 | -61.12% | 2057 |
| Tue, Nov 24, 2020 | $146,675 | + 23.19% | 2057 |
| Wed, Nov 25, 2020 | $157,105 | + 7.11% | 2057 |
| Thu, Nov 26, 2020 | $166,700 | + 6.11% | 2057 |
| Fri, Nov 27, 2020 | $281,030 | + 68.58% | 1735 |
| Sat, Nov 28, 2020 | $333,535 | + 18.68% | 1735 |
| Sun, Nov 29, 2020 | $185,205 | -44.47% | 1735 |
| Mon, Nov 30, 2020 | $56,155 | -69.68% | 1735 |
| Tue, Dec 1, 2020 | $64,250 | + 14.42% | 1735 |
| Wed, Dec 2, 2020 | $60,235 | -6.25% | 1735 |
| Thu, Dec 3, 2020 | $57,945 | -3.80% | 1735 |
| Fri, Dec 4, 2020 | $144,675 | + 149.68% | 1502 |
| Sat, Dec 5, 2020 | $216,225 | + 49.46% | 1502 |
| Sun, Dec 6, 2020 | $113,710 | -47.41% | 1502 |
| Mon, Dec 7, 2020 | $38,750 | -65.92% | 1502 |
| Tue, Dec 8, 2020 | $44,550 | + 14.97% | 1502 |
| Wed, Dec 9, 2020 | $38,790 | -12.93% | 1502 |
| Thu, Dec 10, 2020 | $40,325 | + 3.96% | 1502 |
| Fri, Dec 11, 2020 | $98,150 | + 143.40% | 1235 |
| Sat, Dec 12, 2020 | $137,995 | + 40.60% | 1235 |
| Sun, Dec 13, 2020 | $78,570 | -43.06% | 1235 |
| Mon, Dec 14, 2020 | $27,220 | -65.36% | 1235 |
| Tue, Dec 15, 2020 | $33,855 | + 24.38% | 1235 |
| Wed, Dec 16, 2020 | $25,385 | -25.02% | 1235 |
| Thu, Dec 17, 2020 | $22,135 | -12.80% | 1235 |
| Fri, Dec 18, 2020 | $53,840 | + 143.23% | 785 |
| Sat, Dec 19, 2020 | $71,930 | + 33.60% | 785 |
| Sun, Dec 20, 2020 | $49,135 | -31.69% | 785 |
| Mon, Dec 21, 2020 | $22,620 | -53.96% | 785 |
| Tue, Dec 22, 2020 | $27,770 | + 22.77% | 785 |
| Wed, Dec 23, 2020 | $29,720 | + 7.02% | 785 |
| Thu, Dec 24, 2020 | $13,405 | -54.90% | 785 |
| Fri, Dec 25, 2020 | $15,780 | + 17.72% | 255 |
| Sat, Dec 26, 2020 | $19,035 | + 20.63% | 255 |
| Sun, Dec 27, 2020 | $16,050 | -15.68% | 255 |
| Mon, Dec 28, 2020 | $11,445 | -28.69% | 255 |
| Tue, Dec 29, 2020 | $10,330 | -9.74% | 255 |
| Wed, Dec 30, 2020 | $11,365 | + 10.02% | 255 |
| Thu, Dec 31, 2020 | $7,960 | -29.96% | 255 |
| Fri, Jan 1, 2021 | $15,850 | + 99.12% | 201 |
| Sat, Jan 2, 2021 | $26,095 | + 64.64% | 201 |
| Sun, Jan 3, 2021 | $13,955 | -46.52% | 201 |
| Mon, Jan 4, 2021 | $7,155 | -48.73% | 201 |
| Tue, Jan 5, 2021 | $5,700 | -20.34% | 201 |
| Wed, Jan 6, 2021 | $4,385 | -23.07% | 201 |
| Thu, Jan 7, 2021 | $5,645 | + 28.73% | 201 |
| Fri, Jan 8, 2021 | $15,335 | + 171.66% | 201 |
| Sat, Jan 9, 2021 | $23,185 | + 51.19% | 201 |
| Sun, Jan 10, 2021 | $11,230 | -51.56% | 201 |
| Mon, Jan 11, 2021 | $4,905 | -56.32% | 201 |
| Tue, Jan 12, 2021 | $5,370 | + 9.48% | 201 |
| Wed, Jan 13, 2021 | $4,750 | -11.55% | 201 |
| Thu, Jan 14, 2021 | $4,690 | -1.26% | 201 |
| Fri, Jan 15, 2021 | $11,090 | + 136.46% | 136 |
| Sat, Jan 16, 2021 | $19,640 | + 77.10% | 136 |
| Sun, Jan 17, 2021 | $11,285 | -42.54% | 136 |
| Mon, Jan 18, 2021 | $5,670 | -49.76% | 136 |
| Tue, Jan 19, 2021 | $2,950 | -47.97% | 136 |
| Wed, Jan 20, 2021 | $2,730 | -7.46% | 136 |
| Thu, Jan 21, 2021 | $3,030 | + 10.99% | 136 |
| Fri, Jan 22, 2021 | $11,070 | + 265.35% | 134 |
| Sat, Jan 23, 2021 | $19,530 | + 76.42% | 134 |
| Sun, Jan 24, 2021 | $8,290 | -57.55% | 134 |
| Mon, Jan 25, 2021 | $2,260 | -72.74% | 134 |
| Tue, Jan 26, 2021 | $3,045 | + 34.73% | 134 |
| Wed, Jan 27, 2021 | $2,900 | -4.76% | 134 |
| Thu, Jan 28, 2021 | $3,240 | + 11.72% | 134 |
| Fri, Jan 29, 2021 | $9,915 | + 206.02% | 150 |
| Sat, Jan 30, 2021 | $13,730 | + 38.48% | 150 |
| Sun, Jan 31, 2021 | $7,340 | -46.54% | 150 |
| Mon, Feb 1, 2021 | $2,400 | -67.30% | 150 |
| Tue, Feb 2, 2021 | $2,840 | + 18.33% | 150 |
| Wed, Feb 3, 2021 | $2,685 | -5.46% | 150 |
| Thu, Feb 4, 2021 | $2,500 | -6.89% | 150 |
| Fri, Feb 5, 2021 | $7,560 | + 202.40% | 127 |
| Sat, Feb 6, 2021 | $13,625 | + 80.22% | 127 |
| Sun, Feb 7, 2021 | $4,560 | -66.53% | 127 |
| Mon, Feb 8, 2021 | $1,780 | -60.96% | 127 |
| Tue, Feb 9, 2021 | $855 | -51.97% | 127 |
| Wed, Feb 10, 2021 | $1,960 | + 129.24% | 127 |
| Thu, Feb 11, 2021 | $2,065 | + 5.36% | 127 |
Cast
Comps
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Krampus | Nov 26, 2015 | $15M |
| Sinister 2 | Aug 19, 2015 | $10M |
| Ma | May 29, 2019 | $5M |
| Paranormal Activity: The Ghost Dimension | Oct 21, 2015 | $10M |
| Annabelle: Creation | Aug 3, 2017 | $15M |
| The First Purge | Jul 4, 2018 | $13M |
| Us | Mar 14, 2019 | $20M |
| Happy Death Day | Oct 12, 2017 | $5M |
Profitability Breakdown
Domestic
Week 1: $4.37M
Week 2: $1.87M
Investor Share: $1.03M
Week 3+: $2.79M
Investor Share: $1.39M
International
$9.04M (50.03%)
Investor Share: $3.16M
Costs
Budget: $5M
P&A: $5M
Breakdown
Gross: $18.07M
Net: $8.21M
Costs: $10M
Profit
Profit: $-1.79M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.
Production Companies
