Domestic Total: 113.26M
Opening Weekend: 23.82M
Legs: 4.84
Overview: When three overworked and under-appreciated moms are pushed beyond their limits, they ditch their conventional responsibilities for a jolt of long overdue freedom, fun, and comedic self-indulgence.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Jul 28, 2016 | $2,000,000 | + 0.00% | |
| Fri, Jul 29, 2016 | $9,544,064 | + 377.20% | 3215 |
| Sat, Jul 30, 2016 | $7,813,519 | -18.13% | 3215 |
| Sun, Jul 31, 2016 | $6,459,757 | -17.33% | 3215 |
| Mon, Aug 1, 2016 | $2,926,390 | -54.70% | 3215 |
| Tue, Aug 2, 2016 | $3,870,245 | + 32.25% | 3215 |
| Wed, Aug 3, 2016 | $3,214,405 | -16.95% | 3215 |
| Thu, Aug 4, 2016 | $3,018,450 | -6.10% | 3215 |
| Fri, Aug 5, 2016 | $4,492,241 | + 48.83% | 3215 |
| Sat, Aug 6, 2016 | $5,480,414 | + 22.00% | 3215 |
| Sun, Aug 7, 2016 | $4,031,351 | -26.44% | 3215 |
| Mon, Aug 8, 2016 | $1,998,310 | -50.43% | 3215 |
| Tue, Aug 9, 2016 | $2,612,161 | + 30.72% | 3215 |
| Wed, Aug 10, 2016 | $2,376,525 | -9.02% | 3215 |
| Thu, Aug 11, 2016 | $2,173,461 | -8.54% | 3215 |
| Fri, Aug 12, 2016 | $3,608,403 | + 66.02% | 3188 |
| Sat, Aug 13, 2016 | $4,513,765 | + 25.09% | 3188 |
| Sun, Aug 14, 2016 | $3,240,615 | -28.21% | 3188 |
| Mon, Aug 15, 2016 | $1,424,854 | -56.03% | 3188 |
| Tue, Aug 16, 2016 | $1,931,017 | + 35.52% | 3188 |
| Wed, Aug 17, 2016 | $1,586,136 | -17.86% | 3188 |
| Thu, Aug 18, 2016 | $1,416,345 | -10.70% | 3188 |
| Fri, Aug 19, 2016 | $2,556,140 | + 80.47% | 2811 |
| Sat, Aug 20, 2016 | $3,264,318 | + 27.70% | 2811 |
| Sun, Aug 21, 2016 | $2,126,427 | -34.86% | 2811 |
| Mon, Aug 22, 2016 | $893,204 | -58.00% | 2811 |
| Tue, Aug 23, 2016 | $1,206,415 | + 35.07% | 2811 |
| Wed, Aug 24, 2016 | $1,008,683 | -16.39% | 2811 |
| Thu, Aug 25, 2016 | $905,620 | -10.22% | 2811 |
| Fri, Aug 26, 2016 | $1,776,990 | + 96.22% | 2565 |
| Sat, Aug 27, 2016 | $2,444,970 | + 37.59% | 2565 |
| Sun, Aug 28, 2016 | $1,351,873 | -44.71% | 2565 |
| Mon, Aug 29, 2016 | $545,410 | -59.66% | 2565 |
| Tue, Aug 30, 2016 | $740,315 | + 35.74% | 2565 |
| Wed, Aug 31, 2016 | $595,381 | -19.58% | 2565 |
| Thu, Sep 1, 2016 | $639,020 | + 7.33% | 2565 |
| Fri, Sep 2, 2016 | $1,278,229 | + 100.03% | 2306 |
| Sat, Sep 3, 2016 | $1,733,654 | + 35.63% | 2306 |
| Sun, Sep 4, 2016 | $1,754,618 | + 1.21% | 2306 |
| Mon, Sep 5, 2016 | $1,033,860 | -41.08% | 2306 |
| Tue, Sep 6, 2016 | $409,393 | -60.40% | 2306 |
| Wed, Sep 7, 2016 | $349,373 | -14.66% | 2306 |
| Thu, Sep 8, 2016 | $349,945 | + 0.16% | 2306 |
| Fri, Sep 9, 2016 | $830,899 | + 137.44% | 1888 |
| Sat, Sep 10, 2016 | $1,211,286 | + 45.78% | 1888 |
| Sun, Sep 11, 2016 | $551,480 | -54.47% | 1888 |
| Mon, Sep 12, 2016 | $207,646 | -62.35% | 1888 |
| Tue, Sep 13, 2016 | $298,703 | + 43.85% | 1888 |
| Wed, Sep 14, 2016 | $241,633 | -19.11% | 1888 |
| Thu, Sep 15, 2016 | $207,015 | -14.33% | 1888 |
| Fri, Sep 16, 2016 | $565,615 | + 173.22% | 1486 |
| Sat, Sep 17, 2016 | $819,624 | + 44.91% | 1486 |
| Sun, Sep 18, 2016 | $380,164 | -53.62% | 1486 |
| Mon, Sep 19, 2016 | $153,340 | -59.66% | 1486 |
| Tue, Sep 20, 2016 | $208,703 | + 36.10% | 1486 |
| Wed, Sep 21, 2016 | $160,263 | -23.21% | 1486 |
| Thu, Sep 22, 2016 | $139,915 | -12.70% | 1486 |
| Fri, Sep 23, 2016 | $322,165 | + 130.26% | 986 |
| Sat, Sep 24, 2016 | $462,390 | + 43.53% | 986 |
| Sun, Sep 25, 2016 | $212,500 | -54.04% | 986 |
| Mon, Sep 26, 2016 | $78,931 | -62.86% | 986 |
| Tue, Sep 27, 2016 | $119,866 | + 51.86% | 986 |
| Wed, Sep 28, 2016 | $97,498 | -18.66% | 986 |
| Thu, Sep 29, 2016 | $73,558 | -24.55% | 986 |
| Fri, Sep 30, 2016 | $146,173 | + 98.72% | 559 |
| Sat, Oct 1, 2016 | $223,548 | + 52.93% | 559 |
| Sun, Oct 2, 2016 | $104,792 | -53.12% | 559 |
| Mon, Oct 3, 2016 | $39,211 | -62.58% | 559 |
| Tue, Oct 4, 2016 | $52,014 | + 32.65% | 559 |
| Wed, Oct 5, 2016 | $40,623 | -21.90% | 559 |
| Thu, Oct 6, 2016 | $35,018 | -13.80% | 559 |
| Fri, Oct 7, 2016 | $58,866 | + 68.10% | 265 |
| Sat, Oct 8, 2016 | $83,849 | + 42.44% | 265 |
| Sun, Oct 9, 2016 | $48,140 | -42.59% | 265 |
| Mon, Oct 10, 2016 | $25,861 | -46.28% | 265 |
| Tue, Oct 11, 2016 | $24,126 | -6.71% | 265 |
| Wed, Oct 12, 2016 | $19,556 | -18.94% | 265 |
| Thu, Oct 13, 2016 | $17,035 | -12.89% | 265 |
| Fri, Oct 14, 2016 | $37,258 | + 118.71% | 176 |
| Sat, Oct 15, 2016 | $54,419 | + 46.06% | 176 |
| Sun, Oct 16, 2016 | $28,745 | -47.18% | 176 |
| Mon, Oct 17, 2016 | $10,491 | -63.50% | 176 |
| Tue, Oct 18, 2016 | $13,981 | + 33.27% | 176 |
| Wed, Oct 19, 2016 | $12,904 | -7.70% | 176 |
| Thu, Oct 20, 2016 | $11,968 | -7.25% | 176 |
| Fri, Oct 21, 2016 | $32,134 | + 168.50% | 114 |
| Sat, Oct 22, 2016 | $37,783 | + 17.58% | 114 |
| Sun, Oct 23, 2016 | $20,000 | -47.07% | 114 |
| Mon, Oct 24, 2016 | $8,577 | -57.12% | 114 |
| Tue, Oct 25, 2016 | $10,695 | + 24.69% | 114 |
| Wed, Oct 26, 2016 | $9,389 | -12.21% | 114 |
| Thu, Oct 27, 2016 | $10,681 | + 13.76% | 114 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Dirty Grandpa | Jan 20, 2016 | $12M |
| The Boss | Apr 7, 2016 | $29M |
| Neighbors 2: Sorority Rising | May 4, 2016 | $35M |
| Grimsby | Feb 24, 2016 | $35M |
| The Night Before | Nov 20, 2015 | $25M |
| Dope | Jun 19, 2015 | $7M |
| Magic Mike XXL | Jul 1, 2015 | $15M |
| Vacation | Jul 28, 2015 | $31M |
Week 1: $35.83M
Week 2: $24.01M
Investor Share: $13.21M
Week 3+: $55.42M
Investor Share: $27.71M
$67.23M (36.84%)
Investor Share: $23.53M
Budget: $20M
P&A: $20M
Gross: $180.49M
Net: $85.94M
Costs: $40M
Profit: $45.94M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.