Domestic Total: 45.02M
Opening Weekend: 13.21M
Legs: 3.44
Overview: In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette and her friends Brainy, Clumsy and Hefty on an exciting race through the Forbidden Forest leading to the discovery of the biggest secret in Smurf history.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Apr 6, 2017 | $375,000 | + 0.00% | |
| Fri, Apr 7, 2017 | $4,100,320 | + 993.42% | 3610 |
| Sat, Apr 8, 2017 | $5,534,604 | + 34.98% | 3610 |
| Sun, Apr 9, 2017 | $3,575,525 | -35.40% | 3610 |
| Mon, Apr 10, 2017 | $937,088 | -73.79% | 3610 |
| Tue, Apr 11, 2017 | $1,591,970 | + 69.88% | 3610 |
| Wed, Apr 12, 2017 | $1,173,819 | -26.27% | 3610 |
| Thu, Apr 13, 2017 | $1,317,433 | + 12.23% | 3610 |
| Fri, Apr 14, 2017 | $2,716,569 | + 106.20% | 3610 |
| Sat, Apr 15, 2017 | $2,363,093 | -13.01% | 3610 |
| Sun, Apr 16, 2017 | $1,634,638 | -30.83% | 3610 |
| Mon, Apr 17, 2017 | $1,340,824 | -17.97% | 3610 |
| Tue, Apr 18, 2017 | $918,877 | -31.47% | 3610 |
| Wed, Apr 19, 2017 | $675,131 | -26.53% | 3610 |
| Thu, Apr 20, 2017 | $658,094 | -2.52% | 3610 |
| Fri, Apr 21, 2017 | $1,147,501 | + 74.37% | 2737 |
| Sat, Apr 22, 2017 | $2,266,924 | + 97.55% | 2737 |
| Sun, Apr 23, 2017 | $1,465,952 | -35.33% | 2737 |
| Mon, Apr 24, 2017 | $215,397 | -85.31% | 2737 |
| Tue, Apr 25, 2017 | $345,958 | + 60.61% | 2737 |
| Wed, Apr 26, 2017 | $220,617 | -36.23% | 2737 |
| Thu, Apr 27, 2017 | $219,167 | -0.66% | 2737 |
| Fri, Apr 28, 2017 | $675,046 | + 208.01% | 2554 |
| Sat, Apr 29, 2017 | $1,616,875 | + 139.52% | 2554 |
| Sun, Apr 30, 2017 | $1,266,110 | -21.69% | 2554 |
| Mon, May 1, 2017 | $180,740 | -85.72% | 2554 |
| Tue, May 2, 2017 | $265,335 | + 46.80% | 2554 |
| Wed, May 3, 2017 | $177,775 | -33.00% | 2554 |
| Thu, May 4, 2017 | $149,192 | -16.08% | 2554 |
| Fri, May 5, 2017 | $358,463 | + 140.27% | 1902 |
| Sat, May 6, 2017 | $868,864 | + 142.39% | 1902 |
| Sun, May 7, 2017 | $611,097 | -29.67% | 1902 |
| Mon, May 8, 2017 | $91,907 | -84.96% | 1902 |
| Tue, May 9, 2017 | $148,174 | + 61.22% | 1902 |
| Wed, May 10, 2017 | $98,817 | -33.31% | 1902 |
| Thu, May 11, 2017 | $90,368 | -8.55% | 1902 |
| Fri, May 12, 2017 | $233,664 | + 158.57% | 1605 |
| Sat, May 13, 2017 | $505,282 | + 116.24% | 1605 |
| Sun, May 14, 2017 | $397,627 | -21.31% | 1605 |
| Mon, May 15, 2017 | $76,751 | -80.70% | 1605 |
| Tue, May 16, 2017 | $107,738 | + 40.37% | 1605 |
| Wed, May 17, 2017 | $81,294 | -24.54% | 1605 |
| Thu, May 18, 2017 | $71,384 | -12.19% | 1605 |
| Fri, May 19, 2017 | $127,816 | + 79.05% | 652 |
| Sat, May 20, 2017 | $239,603 | + 87.46% | 652 |
| Sun, May 21, 2017 | $205,143 | -14.38% | 652 |
| Mon, May 22, 2017 | $133,561 | -34.89% | 652 |
| Tue, May 23, 2017 | $49,217 | -63.15% | 652 |
| Wed, May 24, 2017 | $43,243 | -12.14% | 652 |
| Thu, May 25, 2017 | $41,852 | -3.22% | 652 |
| Fri, May 26, 2017 | $67,616 | + 61.56% | 362 |
| Sat, May 27, 2017 | $114,948 | + 70.00% | 362 |
| Sun, May 28, 2017 | $100,972 | -12.16% | 362 |
| Mon, May 29, 2017 | $95,851 | -5.07% | 362 |
| Tue, May 30, 2017 | $33,476 | -65.07% | 362 |
| Wed, May 31, 2017 | $33,878 | + 1.20% | 362 |
| Thu, Jun 1, 2017 | $31,584 | -6.77% | 362 |
| Fri, Jun 2, 2017 | $59,056 | + 86.98% | 272 |
| Sat, Jun 3, 2017 | $91,517 | + 54.97% | 272 |
| Sun, Jun 4, 2017 | $74,309 | -18.80% | 272 |
| Mon, Jun 5, 2017 | $35,064 | -52.81% | 272 |
| Tue, Jun 6, 2017 | $41,951 | + 19.64% | 272 |
| Wed, Jun 7, 2017 | $38,241 | -8.84% | 272 |
| Thu, Jun 8, 2017 | $27,236 | -28.78% | 272 |
| Fri, Jun 9, 2017 | $48,052 | + 76.43% | 213 |
| Sat, Jun 10, 2017 | $62,939 | + 30.98% | 213 |
| Sun, Jun 11, 2017 | $47,485 | -24.55% | 213 |
| Mon, Jun 12, 2017 | $24,846 | -47.68% | 213 |
| Tue, Jun 13, 2017 | $33,189 | + 33.58% | 213 |
| Wed, Jun 14, 2017 | $29,654 | -10.65% | 213 |
| Thu, Jun 15, 2017 | $29,113 | -1.82% | 213 |
| Fri, Jun 16, 2017 | $28,751 | -1.24% | 163 |
| Sat, Jun 17, 2017 | $36,311 | + 26.29% | 163 |
| Sun, Jun 18, 2017 | $29,664 | -18.31% | 163 |
| Mon, Jun 19, 2017 | $15,666 | -47.19% | 163 |
| Tue, Jun 20, 2017 | $26,082 | + 66.49% | 163 |
| Wed, Jun 21, 2017 | $21,136 | -18.96% | 163 |
| Thu, Jun 22, 2017 | $24,918 | + 17.89% | 163 |
| Fri, Jun 23, 2017 | $24,631 | -1.15% | 121 |
| Sat, Jun 24, 2017 | $27,425 | + 11.34% | 121 |
| Sun, Jun 25, 2017 | $20,273 | -26.08% | 121 |
| Mon, Jun 26, 2017 | $13,497 | -33.42% | 121 |
| Tue, Jun 27, 2017 | $20,688 | + 53.28% | 121 |
| Wed, Jun 28, 2017 | $14,619 | -29.34% | 121 |
| Thu, Jun 29, 2017 | $16,303 | + 11.52% | 121 |
| Fri, Jun 30, 2017 | $15,811 | -3.02% | 103 |
| Sat, Jul 1, 2017 | $17,461 | + 10.44% | 103 |
| Sun, Jul 2, 2017 | $14,289 | -18.17% | 103 |
| Mon, Jul 3, 2017 | $9,629 | -32.61% | 103 |
| Tue, Jul 4, 2017 | $9,570 | -0.61% | 103 |
| Wed, Jul 5, 2017 | $8,749 | -8.58% | 103 |
| Thu, Jul 6, 2017 | $11,965 | + 36.76% | 103 |
| Fri, Jul 7, 2017 | $10,681 | -10.73% | 70 |
| Sat, Jul 8, 2017 | $12,513 | + 17.15% | 70 |
| Sun, Jul 9, 2017 | $10,180 | -18.64% | 70 |
| Mon, Jul 10, 2017 | $5,814 | -42.89% | 70 |
| Tue, Jul 11, 2017 | $9,340 | + 60.65% | 70 |
| Wed, Jul 12, 2017 | $7,395 | -20.82% | 70 |
| Thu, Jul 13, 2017 | $8,176 | + 10.56% | 70 |
| Fri, Jul 14, 2017 | $7,433 | -9.09% | 49 |
| Sat, Jul 15, 2017 | $8,999 | + 21.07% | 49 |
| Sun, Jul 16, 2017 | $7,636 | -15.15% | 49 |
| Mon, Jul 17, 2017 | $4,429 | -42.00% | 49 |
| Tue, Jul 18, 2017 | $6,435 | + 45.29% | 49 |
| Wed, Jul 19, 2017 | $5,608 | -12.85% | 49 |
| Thu, Jul 20, 2017 | $4,811 | -14.21% | 49 |
| Fri, Jul 21, 2017 | $4,903 | + 1.91% | 49 |
| Sat, Jul 22, 2017 | $6,189 | + 26.23% | 49 |
| Sun, Jul 23, 2017 | $4,838 | -21.83% | 49 |
| Mon, Jul 24, 2017 | $3,365 | -30.45% | 49 |
| Tue, Jul 25, 2017 | $4,686 | + 39.26% | 49 |
| Wed, Jul 26, 2017 | $4,015 | -14.32% | 49 |
| Thu, Jul 27, 2017 | $3,463 | -13.75% | 49 |
| Fri, Jul 28, 2017 | $2,925 | -15.54% | 27 |
| Sat, Jul 29, 2017 | $3,765 | + 28.72% | 27 |
| Sun, Jul 30, 2017 | $2,749 | -26.99% | 27 |
| Mon, Jul 31, 2017 | $1,782 | -35.18% | 27 |
| Tue, Aug 1, 2017 | $2,578 | + 44.67% | 27 |
| Wed, Aug 2, 2017 | $2,766 | + 7.29% | 27 |
| Thu, Aug 3, 2017 | $1,954 | -29.36% | 27 |
| Name | Character |
|---|---|
| Demi Lovato | Smurfette (voice) |
| Rainn Wilson | Gargamel (voice) |
| Joe Manganiello | Hefty (voice) |
| Jack McBrayer | Clumsy (voice) |
| Danny Pudi | Brainy (voice) |
| Mandy Patinkin | Papa Smurf (voice) |
| Julia Roberts | Smurfwillow (voice) |
| Michelle Rodriguez | Smurfstorm (voice) |
| Ellie Kemper | Smurfblossom (voice) |
| Ariel Winter | Smurflily (voice) |
| Meghan Trainor | SmurfMelody (voice) |
| Jake Johnson | Grouchy (voice) |
| Dee Bradley Baker | Monty (voice) |
| Frank Welker | Azrael (voice) |
| Bret Marnell | Snappy Bug / Handy Smurf (voice) |
| Brandon Jeffords | Cauldron (voice) |
| Kelly Asbury | Nosey Smurf (voice) |
| Gabriel Iglesias | Jokey (voice) |
| Tituss Burgess | Vanity (voice) |
| Jeff Dunham | Farmer (voice) |
| Patrick Ballin | Patient Smurf / Frank the Caterpillar (voice) |
| Gordon Ramsay | Baker (voice) |
| Melissa Sturm | SmurfJade (voice) |
| Alan Mechem | Passerby Smurf (voice) |
| Danik Thomas | Karate Smurf (voice) |
| Eric Bauza | Additional Voices (voice) |
| Ashley Bell | Additional Voices (voice) |
| Bob Bergen | Additional Voices (voice) |
| Debi Derryberry | Additional Voices (voice) |
| Terri Douglas | Additional Voices (voice) |
| Jeff Fischer | Additional Voices (voice) |
| Jennifer Crystal Foley | Additional Voices (voice) |
| Jackie Gonneau | Additional Voices (voice) |
| Josh Keaton | Additional Voices (voice) |
| Marcella Lentz-Pope | Additional Voices (voice) |
| Yuri Lowenthal | Additional Voices (voice) |
| Scott Menville | Additional Voices (voice) |
| Max Mittelman | Additional Voices (voice) |
| Courtney Peldon | Additional Voices (voice) |
| Ashleigh Prather | Additional Voices (voice) |
| Lashana Rodriguez | Additional Voices (voice) |
| Anne Sackmann | Additional Voices (voice) |
| Tara Strong | Additional Voices (voice) |
| Brittanny Tuerpe | Additional Voices (voice) |
| Kari Wahlgren | Additional Voices (voice) |
| Lisa Wilhoit | Additional Voices (voice) |
| Matthew Wood | Additional Voices (voice) |
| Shelby Young | Additional Voices (voice) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Rock Dog | Jul 8, 2016 | $60M |
| Moana | Oct 13, 2016 | $150M |
| Inside Out | Jun 17, 2015 | $175M |
| The Angry Birds Movie | May 11, 2016 | $73M |
| Norm of the North | Jan 14, 2016 | $7M |
| Hotel Transylvania 2 | Sep 21, 2015 | $80M |
| Minions | Jun 17, 2015 | $74M |
| The Secret Life of Pets | Jun 18, 2016 | $75M |
Week 1: $17.29M
Week 2: $10.97M
Investor Share: $6.03M
Week 3+: $17.14M
Investor Share: $8.57M
$152.56M (77.07%)
Investor Share: $53.4M
Budget: $60M
P&A: $60M
Gross: $197.58M
Net: $78.37M
Costs: $120M
Profit: $-41.63M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.