Domestic Total: 27.43M
Opening Weekend: 6.56M
Legs: 3.59
Overview: Several friends travel to Sweden to study as anthropologists a summer festival that is held every ninety years in the remote hometown of one of them. What begins as a dream vacation in a place where the sun never sets, gradually turns into a dark nightmare as the mysterious inhabitants invite them to participate in their disturbing festive activities.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Wed, Jul 3, 2019 | $3,007,568 | + 0.00% | 2588 |
| Thu, Jul 4, 2019 | $1,332,746 | -55.69% | 2588 |
| Fri, Jul 5, 2019 | $2,225,154 | + 66.96% | 2707 |
| Sat, Jul 6, 2019 | $2,411,644 | + 8.38% | 2707 |
| Sun, Jul 7, 2019 | $1,923,232 | -20.25% | 2707 |
| Mon, Jul 8, 2019 | $966,399 | -49.75% | 2707 |
| Tue, Jul 9, 2019 | $1,226,271 | + 26.89% | 2707 |
| Wed, Jul 10, 2019 | $923,087 | -24.72% | 2707 |
| Thu, Jul 11, 2019 | $839,170 | -9.09% | 2707 |
| Fri, Jul 12, 2019 | $1,144,465 | + 36.38% | 2707 |
| Sat, Jul 13, 2019 | $1,375,489 | + 20.19% | 2707 |
| Sun, Jul 14, 2019 | $1,147,768 | -16.56% | 2707 |
| Mon, Jul 15, 2019 | $558,884 | -51.31% | 2707 |
| Tue, Jul 16, 2019 | $768,788 | + 37.56% | 2707 |
| Wed, Jul 17, 2019 | $611,260 | -20.49% | 2707 |
| Thu, Jul 18, 2019 | $421,103 | -31.11% | 2707 |
| Fri, Jul 19, 2019 | $490,620 | + 16.51% | 1105 |
| Sat, Jul 20, 2019 | $612,450 | + 24.83% | 1105 |
| Sun, Jul 21, 2019 | $493,377 | -19.44% | 1105 |
| Mon, Jul 22, 2019 | $273,618 | -44.54% | 1105 |
| Tue, Jul 23, 2019 | $338,802 | + 23.82% | 1105 |
| Wed, Jul 24, 2019 | $259,475 | -23.41% | 1105 |
| Thu, Jul 25, 2019 | $191,675 | -26.13% | 1105 |
| Fri, Jul 26, 2019 | $222,230 | + 15.94% | 626 |
| Sat, Jul 27, 2019 | $275,440 | + 23.94% | 626 |
| Sun, Jul 28, 2019 | $234,675 | -14.80% | 626 |
| Mon, Jul 29, 2019 | $136,586 | -41.80% | 626 |
| Tue, Jul 30, 2019 | $161,402 | + 18.17% | 626 |
| Wed, Jul 31, 2019 | $130,603 | -19.08% | 626 |
| Thu, Aug 1, 2019 | $100,360 | -23.16% | 626 |
| Fri, Aug 2, 2019 | $123,825 | + 23.38% | 381 |
| Sat, Aug 3, 2019 | $157,750 | + 27.40% | 381 |
| Sun, Aug 4, 2019 | $129,028 | -18.21% | 381 |
| Mon, Aug 5, 2019 | $84,170 | -34.77% | 381 |
| Tue, Aug 6, 2019 | $94,247 | + 11.97% | 381 |
| Wed, Aug 7, 2019 | $83,045 | -11.89% | 381 |
| Thu, Aug 8, 2019 | $48,808 | -41.23% | 381 |
| Fri, Aug 9, 2019 | $47,555 | -2.57% | 150 |
| Sat, Aug 10, 2019 | $65,367 | + 37.46% | 150 |
| Sun, Aug 11, 2019 | $52,452 | -19.76% | 150 |
| Mon, Aug 12, 2019 | $33,658 | -35.83% | 150 |
| Tue, Aug 13, 2019 | $41,117 | + 22.16% | 150 |
| Wed, Aug 14, 2019 | $41,018 | -0.24% | 150 |
| Thu, Aug 15, 2019 | $25,091 | -38.83% | 150 |
| Fri, Aug 16, 2019 | $25,726 | + 2.53% | 75 |
| Sat, Aug 17, 2019 | $37,736 | + 46.68% | 75 |
| Sun, Aug 18, 2019 | $27,825 | -26.26% | 75 |
| Mon, Aug 19, 2019 | $13,208 | -52.53% | 75 |
| Tue, Aug 20, 2019 | $15,714 | + 18.97% | 75 |
| Wed, Aug 21, 2019 | $13,749 | -12.50% | 75 |
| Thu, Aug 22, 2019 | $14,529 | + 5.67% | 75 |
| Fri, Aug 23, 2019 | $14,534 | + 0.03% | 44 |
| Sat, Aug 24, 2019 | $19,822 | + 36.38% | 44 |
| Sun, Aug 25, 2019 | $14,998 | -24.34% | 44 |
| Mon, Aug 26, 2019 | $7,245 | -51.69% | 44 |
| Tue, Aug 27, 2019 | $10,313 | + 42.35% | 44 |
| Wed, Aug 28, 2019 | $9,141 | -11.36% | 44 |
| Thu, Aug 29, 2019 | $8,839 | -3.30% | 44 |
| Fri, Aug 30, 2019 | $214,134 | + 2322.60% | 676 |
| Sat, Aug 31, 2019 | $223,857 | + 4.54% | 676 |
| Sun, Sep 1, 2019 | $230,094 | + 2.79% | 676 |
| Mon, Sep 2, 2019 | $150,535 | -34.58% | 676 |
| Tue, Sep 3, 2019 | $87,680 | -41.75% | 676 |
| Wed, Sep 4, 2019 | $79,547 | -9.28% | 676 |
| Thu, Sep 5, 2019 | $45,958 | -42.23% | 676 |
| Fri, Sep 6, 2019 | $41,057 | -10.66% | 234 |
| Sat, Sep 7, 2019 | $61,030 | + 48.65% | 234 |
| Sun, Sep 8, 2019 | $44,221 | -27.54% | 234 |
| Mon, Sep 9, 2019 | $21,313 | -51.80% | 234 |
| Tue, Sep 10, 2019 | $22,947 | + 7.67% | 234 |
| Wed, Sep 11, 2019 | $23,599 | + 2.84% | 234 |
| Thu, Sep 12, 2019 | $21,154 | -10.36% | 234 |
| Fri, Sep 13, 2019 | $11,807 | -44.19% | 50 |
| Sat, Sep 14, 2019 | $14,064 | + 19.12% | 50 |
| Sun, Sep 15, 2019 | $10,820 | -23.07% | 50 |
| Mon, Sep 16, 2019 | $6,846 | -36.73% | 50 |
| Tue, Sep 17, 2019 | $7,585 | + 10.79% | 50 |
| Wed, Sep 18, 2019 | $6,695 | -11.73% | 50 |
| Thu, Sep 19, 2019 | $6,154 | -8.08% | 50 |
| Fri, Sep 20, 2019 | $6,717 | + 9.15% | 30 |
| Sat, Sep 21, 2019 | $6,061 | -9.77% | 30 |
| Sun, Sep 22, 2019 | $5,707 | -5.84% | 30 |
| Mon, Sep 23, 2019 | $2,121 | -62.84% | 30 |
| Tue, Sep 24, 2019 | $2,785 | + 31.31% | 30 |
| Wed, Sep 25, 2019 | $2,607 | -6.39% | 30 |
| Thu, Sep 26, 2019 | $4,417 | + 69.43% | 30 |
| Name | Character |
|---|---|
| Florence Pugh | Dani |
| Jack Reynor | Christian |
| William Jackson Harper | Josh |
| Will Poulter | Mark |
| Vilhelm Blomgren | Pelle |
| Isabelle Grill | Maja |
| Gunnel Fred | Siv |
| Ellora Torchia | Connie |
| Archie Madekwe | Simon |
| Henrik Norlén | Ulf |
| Agnes Westerlund Rase | Dagny |
| Julia Ragnarsson | Inga |
| Mats Blomgren | Odd |
| Lars Väringer | Stev |
| Anna Åström | Karin |
| Hampus Hallberg | Ingemar |
| Liv Mjönes | Ulla |
| Louise Peterhoff | Hanna |
| Katarina Weidhagen | Ylva |
| Björn Andrésen | Dan |
| Tomas Engström | Jarl |
| Dag Andersson | Sven |
| Lennart R. Svensson | Mats |
| Anders Beckman | Arne |
| Rebecka Johnston | Ulrika |
| Tove Skeidsvoll | Majvor |
| Anders Back | Valentin |
| Anki Larsson | Irma |
| Levente Puczkó-Smith | Ruben |
| Frans Cavallin Rosengarten | Bror |
| Vilmos Kolba | Elder |
| Mihály Kaszás | Torbjörn |
| Gabi Fón | Dani's Mother |
| Zsolt Bojári | Dani's Father |
| Klaudia Csányi | Terri |
| Anna Berentzen | Pizza Waitress |
| Austin R. Grant | Hipster Guy |
| Ari Aster | Podcast on Mark's Phone (voice) (uncredited) |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Annabelle Comes Home | Jun 26, 2019 | $27M |
| The Curse of La Llorona | Apr 17, 2019 | $9M |
| The Possession of Hannah Grace | Nov 29, 2018 | $10M |
| Unfriended: Dark Web | Jul 19, 2018 | $1M |
| Jigsaw | Oct 25, 2017 | $10M |
| It Comes at Night | Jun 9, 2017 | $5M |
| Crimson Peak | Oct 13, 2015 | $55M |
| Hereditary | Jun 7, 2018 | $10M |
Week 1: $13.09M
Week 2: $6.76M
Investor Share: $3.72M
Week 3+: $7.58M
Investor Share: $3.79M
$19.3M (41.30%)
Investor Share: $6.75M
Budget: $9M
P&A: $9M
Gross: $46.72M
Net: $22.11M
Costs: $18M
Profit: $4.11M
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.