Domestic Total: 6.97K
Opening Weekend: 2.72K
Legs: 2.42
Overview: Close friends Marcus and Holly begin their freshman year at a tough public high school in Baltimore County, Maryland. When Cassie, a well liked senior at the school, disappears suspiciously, both of their lives change forever. Together, will they find out what happened to Cassie? And after a dramatic confrontation, will any of them ever be the same?
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Jul 31, 2020 | $585 | + 0.00% | 8 |
| Sat, Aug 1, 2020 | $1,160 | + 98.29% | 8 |
| Sun, Aug 2, 2020 | $975 | -15.95% | 8 |
| Mon, Aug 3, 2020 | $307 | -68.51% | 8 |
| Tue, Aug 4, 2020 | $360 | + 17.26% | 8 |
| Wed, Aug 5, 2020 | $242 | -32.78% | 8 |
| Thu, Aug 6, 2020 | $302 | + 24.79% | 8 |
| Fri, Aug 7, 2020 | $413 | + 36.75% | 7 |
| Sat, Aug 8, 2020 | $745 | + 80.39% | 7 |
| Sun, Aug 9, 2020 | $369 | -50.47% | 7 |
| Mon, Aug 10, 2020 | $76 | -79.40% | 7 |
| Tue, Aug 11, 2020 | $183 | + 140.79% | 7 |
| Wed, Aug 12, 2020 | $288 | + 57.38% | 7 |
| Thu, Aug 13, 2020 | $167 | -42.01% | 7 |
| Fri, Aug 14, 2020 | $129 | -22.75% | 6 |
| Sat, Aug 15, 2020 | $340 | + 163.57% | 6 |
| Sun, Aug 16, 2020 | $119 | -65.00% | 6 |
| Mon, Aug 17, 2020 | $74 | -37.82% | 6 |
| Tue, Aug 18, 2020 | $106 | + 43.24% | 6 |
| Wed, Aug 19, 2020 | $22 | -79.25% | 6 |
| Thu, Aug 20, 2020 | $13 | -40.91% | 6 |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Regression | Oct 1, 2015 | $20M |
| Dreamland | Nov 27, 2019 | $0 |
| An Acceptable Loss | Jan 18, 2019 | $0 |
| Cop Car | Jul 8, 2015 | $800K |
| 'Til Death Do Us Part | Sep 29, 2017 | $0 |
| The Wall | May 12, 2017 | $3M |
| The Dead Center | Oct 11, 2019 | $0 |
| Super Dark Times | Sep 29, 2017 | $0 |
Week 1: $3.93K
Week 2: $2.24K
Investor Share: $1.23K
Week 3+: $803.00
Investor Share: $401.50
$N/A (0.00%)
Investor Share: $N/A
Budget: $N/A
P&A: $N/A
Gross: $6.97K
Net: $3.99K
Costs: $0.00
Profit: $3.99K
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.