Domestic Total: 27.79M
Opening Weekend: 13M
Legs: 2.05
Overview: Julia becomes worried about her boyfriend Holt when he explores the dark urban legend of a mysterious videotape said to kill the watcher seven days after viewing. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a "movie within the movie" that no one has ever seen before.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Thu, Feb 2, 2017 | $800,000 | + 0.00% | |
| Fri, Feb 3, 2017 | $5,631,820 | + 603.98% | 2931 |
| Sat, Feb 4, 2017 | $5,625,585 | -0.11% | 2931 |
| Sun, Feb 5, 2017 | $1,745,227 | -68.98% | 2931 |
| Mon, Feb 6, 2017 | $706,009 | -59.55% | 2931 |
| Tue, Feb 7, 2017 | $925,190 | + 31.05% | 2931 |
| Wed, Feb 8, 2017 | $558,439 | -39.64% | 2931 |
| Thu, Feb 9, 2017 | $480,016 | -14.04% | 2931 |
| Fri, Feb 10, 2017 | $1,700,136 | + 254.18% | 2931 |
| Sat, Feb 11, 2017 | $2,669,433 | + 57.01% | 2931 |
| Sun, Feb 12, 2017 | $1,280,006 | -52.05% | 2931 |
| Mon, Feb 13, 2017 | $377,540 | -70.50% | 2931 |
| Tue, Feb 14, 2017 | $1,102,493 | + 192.02% | 2931 |
| Wed, Feb 15, 2017 | $340,456 | -69.12% | 2931 |
| Thu, Feb 16, 2017 | $280,868 | -17.50% | 2931 |
| Fri, Feb 17, 2017 | $629,108 | + 123.99% | 1560 |
| Sat, Feb 18, 2017 | $1,000,391 | + 59.02% | 1560 |
| Sun, Feb 19, 2017 | $718,924 | -28.14% | 1560 |
| Mon, Feb 20, 2017 | $380,863 | -47.02% | 1560 |
| Tue, Feb 21, 2017 | $197,719 | -48.09% | 1560 |
| Wed, Feb 22, 2017 | $146,304 | -26.00% | 1560 |
| Thu, Feb 23, 2017 | $112,947 | -22.80% | 1560 |
| Fri, Feb 24, 2017 | $193,297 | + 71.14% | 719 |
| Sat, Feb 25, 2017 | $328,012 | + 69.69% | 719 |
| Sun, Feb 26, 2017 | $165,627 | -49.51% | 719 |
| Mon, Feb 27, 2017 | $44,659 | -73.04% | 719 |
| Tue, Feb 28, 2017 | $59,757 | + 33.81% | 719 |
| Wed, Mar 1, 2017 | $42,928 | -28.16% | 719 |
| Thu, Mar 2, 2017 | $31,544 | -26.52% | 719 |
| Fri, Mar 3, 2017 | $35,794 | + 13.47% | 174 |
| Sat, Mar 4, 2017 | $68,757 | + 92.09% | 174 |
| Sun, Mar 5, 2017 | $30,739 | -55.29% | 174 |
| Mon, Mar 6, 2017 | $8,424 | -72.60% | 174 |
| Tue, Mar 7, 2017 | $9,565 | + 13.54% | 174 |
| Wed, Mar 8, 2017 | $8,410 | -12.08% | 174 |
| Thu, Mar 9, 2017 | $7,242 | -13.89% | 174 |
| Fri, Mar 10, 2017 | $11,584 | + 59.96% | 76 |
| Sat, Mar 11, 2017 | $19,520 | + 68.51% | 76 |
| Sun, Mar 12, 2017 | $10,051 | -48.51% | 76 |
| Mon, Mar 13, 2017 | $5,176 | -48.50% | 76 |
| Tue, Mar 14, 2017 | $5,627 | + 8.71% | 76 |
| Wed, Mar 15, 2017 | $5,036 | -10.50% | 76 |
| Thu, Mar 16, 2017 | $3,465 | -31.20% | 76 |
| Fri, Mar 17, 2017 | $17,637 | + 409.00% | 116 |
| Sat, Mar 18, 2017 | $26,910 | + 52.58% | 116 |
| Sun, Mar 19, 2017 | $17,481 | -35.04% | 116 |
| Mon, Mar 20, 2017 | $6,452 | -63.09% | 116 |
| Tue, Mar 21, 2017 | $6,917 | + 7.21% | 116 |
| Wed, Mar 22, 2017 | $6,466 | -6.52% | 116 |
| Thu, Mar 23, 2017 | $6,467 | + 0.02% | 116 |
| Name | Character |
|---|---|
| Matilda Lutz | Julia |
| Alex Roe | Holt Anthony |
| Johnny Galecki | Gabriel Brown |
| Vincent D'Onofrio | Galen Burke |
| Aimee Teegarden | Skye Johnston |
| Bonnie Morgan | Samara Morgan |
| Chuck David Willis | Blue |
| Patrick Walker | Jamal |
| Zach Roerig | Carter |
| Laura Slade Wiggins | Faith |
| Lizzie Brocheré | Kelly |
| Drew Grey | Sam |
| Kayli Carter | Evelyn Borden |
| Jill Jane Clements | Karen Styx |
| Andrea Laing | Libby |
| Surely Alvelo | Shanda |
| Adam Fristoe | Chris |
| Andrea Powell | Julia's Mom |
| Michael Sanders | Capt. J Forsett |
| Chris Greene | Officer Gonzalez |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Krampus | Nov 26, 2015 | $15M |
| Split | Jan 19, 2017 | $9M |
| The Forest | Jan 7, 2016 | $10M |
| Incarnate | Dec 1, 2016 | $5M |
| The Visit | Sep 10, 2015 | $5M |
| The Boy | Jan 22, 2016 | $10M |
| Paranormal Activity: The Ghost Dimension | Oct 21, 2015 | $10M |
| 10 Cloverfield Lane | Mar 10, 2016 | $15M |
Week 1: $15.99M
Week 2: $7.95M
Investor Share: $4.37M
Week 3+: $4.65M
Investor Share: $2.33M
$55.12M (65.85%)
Investor Share: $19.29M
Budget: $25M
P&A: $25M
Gross: $82.92M
Net: $35.59M
Costs: $50M
Profit: $-14.41M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.