Domestic Total: 1.66M
Opening Weekend: 740.31K
Legs: 2.25
Overview: Upon realizing the extent to which women are affected by their menses, a man sets out to create a sanitary pad machine and to provide inexpensive sanitary pads to the women of rural India.
| Date | Revenue | % YD | Theaters |
|---|---|---|---|
| Fri, Feb 9, 2018 | $204,529 | + 0.00% | 152 |
| Sat, Feb 10, 2018 | $310,064 | + 51.60% | 152 |
| Sun, Feb 11, 2018 | $225,720 | -27.20% | 152 |
| Mon, Feb 12, 2018 | $61,957 | -72.55% | 152 |
| Tue, Feb 13, 2018 | $80,535 | + 29.99% | 152 |
| Wed, Feb 14, 2018 | $74,082 | -8.01% | 152 |
| Thu, Feb 15, 2018 | $38,923 | -47.46% | 152 |
| Fri, Feb 16, 2018 | $86,847 | + 123.13% | 152 |
| Sat, Feb 17, 2018 | $135,486 | + 56.01% | 152 |
| Sun, Feb 18, 2018 | $126,564 | -6.59% | 152 |
| Mon, Feb 19, 2018 | $67,522 | -46.65% | 152 |
| Tue, Feb 20, 2018 | $39,617 | -41.33% | 152 |
| Wed, Feb 21, 2018 | $25,691 | -35.15% | 152 |
| Thu, Feb 22, 2018 | $21,608 | -15.89% | 152 |
| Fri, Feb 23, 2018 | $31,843 | + 47.37% | 95 |
| Sat, Feb 24, 2018 | $45,092 | + 41.61% | 95 |
| Sun, Feb 25, 2018 | $26,084 | -42.15% | 95 |
| Mon, Feb 26, 2018 | $8,404 | -67.78% | 95 |
| Tue, Feb 27, 2018 | $10,879 | + 29.45% | 95 |
| Wed, Feb 28, 2018 | $7,988 | -26.57% | 95 |
| Thu, Mar 1, 2018 | $5,967 | -25.30% | 95 |
| Fri, Mar 2, 2018 | $6,819 | + 14.28% | 27 |
| Sat, Mar 3, 2018 | $13,085 | + 91.89% | 27 |
| Sun, Mar 4, 2018 | $7,621 | -41.76% | 27 |
| Name | Character |
|---|---|
| Akshay Kumar | Lakshmikant Chauhan |
| Radhika Apte | Gayatri Chauhan |
| Sonam Kapoor Ahuja | Pari Walia |
| Jyoti Subhash | Subhadra Chauhan |
| Mrinmayee Godbole | Sonali Chauhan |
| Soumya Vyas | Aabha Chauhan |
| Riva Bubber | Asha Varma |
| Urmila Mahanta | Savitri Modi |
| Amitabh Bachchan | Self |
| Suneel Sinha | Tejas Walia |
| Rakesh Chaturvedi | Sanjeev Sharma |
Comps are similar or comparison movies that are used for analysis and marketing purposes. The way they are found is described in more detail in the paper. Comps always have release dates before the movie they are compared to.
| Title | Release Date | Budget |
|---|---|---|
| Kapoor & Sons | Mar 18, 2016 | $4M |
| Pawn Sacrifice | Sep 16, 2015 | $19M |
| I'm Not Ashamed | Oct 21, 2016 | $2M |
| Loving | Nov 4, 2016 | $9M |
| Elvis & Nixon | Mar 22, 2016 | $5M |
| Lion | Nov 24, 2016 | $12M |
| Poster Boys | Sep 8, 2017 | $2M |
| Dangal | Dec 21, 2016 | $10M |
Week 1: $995.81K
Week 2: $503.33K
Investor Share: $276.83K
Week 3+: $163.78K
Investor Share: $81.89K
$27.24M (94.25%)
Investor Share: $9.54M
Budget: $10M
P&A: $10M
Gross: $28.91M
Net: $10.49M
Costs: $20M
Profit: $-9.51M (Loss)
The profitability breakdown is based on Dan Murrell's YouTube videos (Dan Murrell is not affiliated with Reel Numbers). The breakdown only includes the theatrical release and does not account for any post-theatrical revenue streams such as streaming, home video, or merchandise sales. Additionally, the breakdown does not include any tax incentives, sponsorships, or product placement that may have occurred during production.